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While associating with a business, especially with eCommerce, you have to face many ups and downs. You have to take strategic and wise steps to eliminate various failures. This industry will not accept you with your failures, so you have to ensure that you are on the right track. In an online business, the key to attracting your customers is offering them magnificent products that they may desire and want to buy in the first place.

Well, it may sound accessible to you, but the hardcore reality is it’s not that easy. There are so many brands in the market that have experienced severe product failures. Product failures are not only the tale of small brands, but leading brands have also experienced this scenario. According to recent research by Harvard Business school, more than thirty thousand products get launched every year, and 92% of them fail.

But regardless of this harsh reality, you still have the chance to make your product launches successful with the help of listing analysis software. Do not lose hope because this is not the world’s end; various tested strategies can help you launch your product successfully on diversified marketplaces. In this blog, we will not only talk about the reasons for product failure but also mention various tips that can make your product launch successful.

Several Reasons Behind Product Launch Failure

A new product launch is not related to your existence in the eCommerce market. Every time you launch a new product, you must look for its various aspects. A successful product launch requires the right product, timing, and ultimate branding and promotions. In the following steps, we will mention some of the specific reasons that make your product launch fail.

Product is not Usable for Customers

Before launching a product on an eCommerce platform, you need to analyze whether it is helpful for your target customers or not. Remember that any product you launch is for customers, and if it is not helpful for them, they will not buy it, and as a result, your product launch may fail. For example, a famous ketchup brand, “HEINZ,” launched purple ketchup a few years back and experienced severe failure. It’s because customers want their ketchup to be red, not purple.

It is human psychology, and once they make up their mind about a specific product, it can become difficult to change that. Just because others are taking a chance and doing experiments doesn’t mean you also have to do that. A successful product launch requires deep research on customer behavior and preferences. You need to know what they want and provide exactly what they want.

Product Launch Timing is Not Right

Launching a product requires proper timing, though. Suppose you launch a range of festive attire during the non-festive season; why will customers buy that? That is why timing is also essential for a successful product launch. You should launch your product at the right time when customers require it the most. It will be best if you hit the iron when it is hot; basically, launch your products during the peak times when customers will be in the foundation of it, or they may feel the requirement of that specific product. Wrong timing can ruin all your hard work, so be wise and precise while choosing the right time for a product launch.

Not Listing Your Products Appropriately

As an eCommerce brand or a seller must be aware of the fact that while launching your products on eCommerce platforms, you are required to list them appropriately. Product listing is the most crucial aspect of any eCommerce product launch, and you can not take a chance in this manner. A product listing process includes adding precise and informative product descriptions, high-resolution images, videos, and product titles or names. Hence, your product description should be informative as customers must get to know what this product is all about. A high-resolution image will help the customer to analyze the product in a better way. To enhance the listing process, a listing analysis software can help you tremendously. Software like etraKY BS has this remarkable feature to keep you posted whenever a product listing goes wrong, and you can make changes accordingly.

Tips to Make Your Product Launch a Successful Affair

Launch a Value Added Product

A customer will never buy your product if it is not proven to be a problem solver. Thus, a little market research can provide you with enough information about the significant problems of customers. First of all, you have to decide who your target customers are, think about their problems, and try to produce a product that can add value to their life. It is vital to dig deep into what customers exactly want. Once you develop clarity on this, you will be able to make a mindful decision about the nature of your product. This tip can help you immensely while launching a product successfully.

Create a Buzz Before Launch

Let customers know what you will launch; a creative way of promoting can help create a buzz about your product. Promote your products on social media platforms such as Facebook and Instagram and let them know what is coming their way. Promotional content should be attractive and quirky. In this regard, you can also use social media influencers’ help. Influencer marketing is the need of the hour as they have millions of followers, and promoting your products to them can increase the chance of a successful product launch. You can also create a buzz by getting into email marketing.

Keep Your Stocks Up to Date

Usually, when brands or sellers launch a new product, they produce a small amount of product to save their investments. But, if your product hits the customer’s requirements and they want to buy more, you won’t be able to fulfill their requirements if it is not in your stock. If the customer experiences the out-of-stock situation in the initial period of your launch, they might get dissatisfied and may not turn back again. So to skip this situation, you can take the help of stock availability software. It can eliminate the chance of an OOS situation and increase your customers’ satisfaction level.

Conclusion

Hope you have understood better what you require to make your product launch successful. A good timing, product listing ability, creating buzz, and value-added products are the keys to success. These can make your eCommerce business sustainable and profitable in the long run. Remember, you are not the only one in this race; competition is getting more challenging every day. Thus, it requires a thoughtful mind and robust software to tackle such a situation. If we talk about the software, you can take the help of listing analysis software to make the most of this eCommerce business.

You must have seen that some products on eCommerce platforms indicate that the products are out of stock or unavailable when you try to complete the final checkout process. Now think from your business perspective about how this situation will impact your customers and your business parallelly. A customer can move to your competitor if they find that the product they want is out of stock. They can simply buy it from some other brand and may not turn back to you in the future. Out-of-stock products can drastically affect the overall growth of your online brand. It can affect your market credibility and your revenue rate as well.

Indeed there are consequences of out-of-stock, but it is the harsh reality of eCommerce business. At some point of time, you may have to go through this situation due to various reasons. But it can’t be the end of your business; you can still make your business profitable by intelligently handling the Oos situation. The first rule of tackling this situation is to get along with stock availability analysis software. Stock availability is part of our SCRAP model; you can read about it in detail by clicking on this link. Let’s see how you can handle the Out-of-the-stock situation more effectively by implementing the following ways.

Handle The Out of Stock Product in the Following Steps

Let Your Customer Know About Oos Products

As an online brand, your customer may experience the Oos (out-of-stock) situation in scenarios; first, the product is not available in your stock, and secondly, you have discontinued the specific product. However, in both scenarios, you should inform the customer by simply labeling such products as out of stock on your product page. If there are chances of the product returning in stock soon, you should allow the customers to add such a product to their wishlist, and once they get back in your stock, you need to inform them that the product is back in your stock.

You can simply send a notification on the customer’s mobile by informing them that the product they wanted is now available. Such practice provides an assurance to the customer that it is worth waiting a little longer to buy their favorite product. It can help you keep your customers engaged with your brand and let you escape the consequences of the Oos situation.

Provide Alternative Recommendations

Suppose customers are looking for any specific product from your brand that is not available in your stock. You can handle this situation smartly by recommending some alternative products. If you have multiple numbers of existing customers, you must have an idea of their shopping behavior or what kind of product they usually buy from you. Based on that, you can recommend an alternate product to them. To implement this step, you can add a recommendation product page that automatically pops up whenever a similar product gets out of stock. It can help you avoid missing out on a sale and simultaneously keep your customers interested in your brand. This compelling step can help you prominently in handling the horrific out-of-the-stock situation.

Clearly Showcase the Availability Status

One of the most extinguishing ways to avoid out-of-stock product situations is to always provide clarity on the unavailability of products. As soon as you get to know that any specific product is not available in your stock, you can mark the product as unavailable on your product page. It can help you never disappoint your customers and assure them that it may become available in a few days. This tactic can also limit your customers from moving to your competitors. If you’re selling such products in multiple sizes and colors, you should also mention the availability per their size and color. This way, you can prominently handle the out-of-the-stock situation without hurting your conversion rate and losing your loyal customers.

Implement a Pre-Order Formula

In the process of handling out-of-stock product situations, it can be an excellent way if you implement a pre-order formula. You can offer your customer to pre-order those products that are not currently available in your stock, but they can get back in stock soon. Such a tactic can behold your customers and their trust in your brand. This specific strategy can also secure your sale even if the product is not yet available in your stock. Apart from a pre-order strategy, you can even offer them a longer shipping time to handle the Oos situation effectively.

If your customers already know you and always get back to you for any specific product, they may wait a bit or pre-order in case of product unavailability. But this tactic may not work on a potential customer. To successfully implement this practice, you may be required to provide all the essential information to your customers, such as when they may get the product, how long they have to wait, and if they need to make the payment on a prior basis not. Make sure to fulfill the order on the promised date if you offer your customers the pre-order feature.

Always Ensure Your Stock Availability

Limiting your products’ unavailability is best to avoid the out-of-stock situation or handle the Oos situation. To avoid this situation, you always need to watchdog your stocks and know what is in your stock and what’s not. However, it is not an easy task, and one can not do it in an accurate manner manually. You may require an automatic stock availability analysis software such as etraKY BS.

It notifies you whenever a product gets out of stock to get back in stock. Once you know that a product is no longer available in your stock, you can simply refill your stock and escape the situation of Oos. In such a way, you may never face the situation of product shortage. Sometimes because of, various on-ground problems related to manufacturing the products can arise in the Oos situation, and you can handle implementing the above steps.

Conclusion

In such a way, you can efficiently handle out-of-stock product situations. Its’ 2022, and there are various ways to tackle the Oos situation without affecting your conversion rate and the trust of your customers. Gone are the days you had to only rely on manufacturers to provide you with the stock on time. Nowadays, you can still establish a satisfying relationship with your customers even if you are experiencing a stock-out situation. In this way, you can secure your every sale and ultimately generate decent revenue. To drive more and more sales that too in the Oos situation points as mentioned above can help you tremendously.

Informing your customers about the unavailability of a specific product or restricting the visibility of stock-out products can work in your favor. These strategies can effectively help you drive customer engagement and sales while being in the Oos situation. To resolve this problem permanently, you should subscribe to stock availability analysis software. Such software can save you from getting into the stock out of the situation and always watchdog your stocks.

Nothing comes easy in life; it requires hard work, an inventive strategy, and, last but not least, an investment. In a fundamental way, we can say that it takes a lot to establish an independent business to generate revenue. If we talk about an eCommerce business, it doesn’t require a hefty amount to start your journey. Still, if you want to expand your business and stay competitive, you should invest in marketing and promotions to let your online brand survive.

To make your online business profitable, spending a little to make your brand popular and attract customers to your business is necessary. In the process of establishing your business robustly, firstly, you need to increase your brand awareness so that customers come to know more about your products and further buy them. In this blog, you will learn about some astonishing ways to market your online products and generate enough revenue. Do not worry because many market ways don’t require a heavy investment. With a robust strategy and investment planning, you can achieve your goal tremendously. Let’s get in and find out what marketing strategies you can apply to your online business.

Six Successful Ways to Market Your Online Products

Determine a Robust SEO Strategy

SEO (Search Engine Optimization) is a collection of multiple things that helps online businesses to increase their rank in the search engine. One of the most critical factors is to add relevant keywords while listing your products on various marketplaces. Keywords play an efficient role in increasing the visibility of your product and making it appear in the search results. Suppose you are selling coffee online and it is not searchable in the search engines of multiple eCommerce platforms such as Amazon, Flipkart, Myntra, etc.; it will automatically minimize your sales and affect your overall business. However, a listing quality analysis software such as etraKY BS can help you in this regard. This software can let you know whether you have added the right keyword in the listing or not. You must understand this if you won’t add relevant keywords to your listing, your customers will not be able to locate your products.

Take Advantage of Email-Marketing

To promote your online brand successfully, you can implement email marketing. You may have to invest a little in this process, but once you start receiving the outcome, you won’t regret your decision. It is considered one of the powerful marketing aspects and a form of direct marketing. You must send your customers catchy and attractive emails during this marketing process. In this email, you need to brief them about your products and let them know how they can benefit them. It can help you with lead generation and brand awareness and build a great relationship with your customers. This strategy can also help you engage your customers with your brand and convince them to buy your products. Email marketing can also offer your customers a discount or coupon. It provides them a personalized experience, and there is the probability that they may become your loyal customers.

Collaborate with Social Media Influencers

The definition of an influencer has been changed today; celebrities or higher officials are not only an influencer. The parameters have been changed since the rapid use of social media. One can absolutely find everything on social media today. There are bloggers, journalists, entrepreneurs, and young social media savvy that work as an influencer. You can collaborate with them to promote your brand on social media platforms. You might be thinking about how these influencers can help your brand to promote. Well, these influencers have a gigantic number of followers on social media, so collaborating with them can help your brand reach out to many potential customers. However, an influencer doesn’t take complete responsibility for increasing your sales; all they do is just the promotion of your brand. There is a higher probability that it can increase your sales somehow.

Drive Customers Through PPC Advertising

PPC refers to Pay-Per-Click; it’s an effective form of advertising that offers you an opportunity to let your brand appear in the SERP (search engine result page). Whenever a potential customer types any significant keyword that matches your product, PPC ads will pop up your product. Now whenever a customer clicks on the ad, they will get redirected to your main product page. You need to pay the amount on the basis per click. Millions of brands use this marketing strategy to promote and increase revenue. But in the end, you have to accept the fact that this strategy also doesn’t consist of a guarantee that customers will surely buy your products. It can work if you present your product in a significant way on marketplaces by including elaborative description, title, and high-resolution images. However, you can take the help of any available brand analytics tool in the market. It can help you improve the quality of your listing on multiple eCommerce platforms.

Offer Discounts & Coupons

Who doesn’t like extra discounts and exclusive offers? Well, we all do, so you can use this marketing tactic to attract more customers during the initial stage of your eCommerce journey. You can offer discounts on your specific products and provide a coupon code to your customers. Apart from that, an offer of free shipping on a minimum order can also put the ball in your court. Apart from that, you can offer them a free product by ordering any specific one to increase your revenue and attract more customers. This marketing strategy always works because customers always like to buy something that comes with an offer.

Always keep a Check on Competitors

You should not underestimate your competitors’ capabilities to justify your struggle in establishing your brand and generating revenue. That is why it is vital to always keep a check on your competitors’ strategies and plans. Analyzing the weaknesses and strengths of their products can help you improve your products’ quality and services. This strategy can help you stay competitive in the market and drive impeccable revenue growth. A competitor tracking tool such as etraKY BS can help you tremendously with this.

Apart from these points mentioned above, you can also send newsletters and press releases to increase your brand awareness. You can also send sample products to your customers to attract their attention. For example, a beauty brand, Plum, is currently offering sample products to its customers to make their market presence. Customers will never deny taking the sample products because they also prefer trying new ones. So once they like the sample, they can order the product later.

Conclusion

When it comes to selling products on eCommerce platforms, you will require a solid customer base to generate more and more revenue. To focus on attracting new customers and keeping your existing customers with you. So if you have the budget, you must come along with the marketing tactics that offer tremendous benefits with a bit of investment. You can even start your marketing strategy by posting blogs on social media regarding your products. It can be a better way to start marketing your online products. More than everything, you need to understand that all your marketing strategies will work when your products can benefit your customers.

So firstly, you must have clarity on this; everything will work accordingly. After quality, the presentation of the products also matters a lot in the eCommerce industry. Hence, in this regard, you can take the help of any listing quality analytics software such as etraKY BS. It can help you add specific descriptions, titles, images, and videos while listing your products. In this way, you can represent your product outstandingly on any eCommerce platform.

No one can deny the fact that social media has the immense potential to attract customers to anything. Instagram is the most popular and trending platform worldwide among all the prominent social media platforms. In the current scenario, almost every business is taking the help of this loving platform to flourish their business. As an eCommerce brand, to expand your online presence and drive brand awareness today and beyond, you may require to take advantage of Instagram and its explore page.

Since every age group is using Instagram, it increases your chance to entice more and more customers to your online brand. Getting on the Instagram explore page can be a fantastic way to provide maximum exposure to your brand. It can help you to magnify your brand awareness among an enormous number of potential customers. The explore page of this social media platform can help enhance your overall business and magnificently increase your revenue. You may attain splendid results through Instagram with a great strategy and plan. Today, this special edition of our blog will introduce you to the Instagram explore page, and you will learn how it can be an excellent support for your brand.

An Understanding About Instagram Explore Page

The Instagram explore page is an assortment of content based on customers’ importance. An explore page is a compilation of attractive pictures, reels, videos, and stories. This enormous social media platform administrates the content on its explore page according to the interest of every customer. One can visit the explore page by clicking on the search bar of the Instagram page. Through the search bar, a customer can search for anything by inserting relevant keywords and tags. It helps the customers with their specific searches. Hence, as a brand, you can use this page to let your brand appear in the searches and gain tremendous customer attention. It can give you an overview of what customers want based on their searches.

Fascinating Tips to Get on the Instagram Explore Page

Post Innovative Reels

Ever since TikTok got banned in India, Instagram has provided this facility to its users. Nowadays, Instagram reels dominate entire social media activities. Customers or users spend maximum hours on this platform scrolling to the reels. It helps every individual business reach out to the maximum number of customers. If you are still not promoting your brand on this platform and taking advantage of reels, let me tell you that you may miss out on tremendous customer engagement opportunities. Innovative and engaging content with accurate and relevant hashtags is enough to accomplish this business strategy successfully. On Instagram, you can create 15, 30, 60, and 90 seconds reels with trending music, or if you want, you can add original audio as well.

Add Relevant Hashtags

Instagram hashtags are the essential factor that lets the Instagram algorithm work correctly. Hashtags are a combination of words, numbers, symbols, and emojis. It is crucial to add trending and relevant hashtags to each of your Instagram posts, whether it is in the form of a picture, video, reel, or story. It enables a better understanding of the Instagram algorithm to categorize your content. Using hashtags can let your brand appear on the explore page among millions of new customers. For instance, if you are a beauty brand, you can use hashtags with your brand name, significant features, ingredients, etc. While adding hashtags to your content Instagram will provide you with the top most trending hashtags suggestions relevant to your brands. You can also use them to increase your brand awareness.

Apply a Call to Action

Customers’ engagement is the most vital factor to getting on the explore page. However, to increase the engagement rate, you can add a call to action with each of your content. Some statements such as “follow us for more,” “visit our page to get connected,” “View our story to know more,” and “click on the link to visit the website” can provide you with more engagement. Apart from this, you enhance customer engagement by responding to their queries in the comments section. This practice can help in building a loyal customer base for your brand.

Consistency in Posting Content

For the successful implementation of the points as mentioned above, you may require to post content on your Instagram page constantly. Consistency should be maintained in terms of enchanting more success. The maximum number of posts will allow Instagram to display your brand on the explore page. You may require to fix your timings of posting reels, videos, pictures, and even stories on this profound social media platform. Four to five different posts on a daily basis may let you achieve your goal and ultimately increase your customer base and revenue. To make this practice successful, you have to analyze the customer’s behavior first, and then you can fix your timings to publish your content. It may vary for every location in India.

Incredible Benefits of Getting on Instagram Explore page

One of the most captivating benefits of getting on the Instagram explore page is to attract immense traffic to your source eCommerce product page or the website.

• It helps upgrade your brand awareness and make your brand popular among potential customers.
• You can increase your followers on your Instagram page by appearing on explore.
• Provides extreme visibility to your branded products. Although to increase the product visibility on eCommerce websites, you can use listing quality analysis software like etraKY BS. It can help you to attract more eyes to marketplaces.
• Instagram Explore page can eventually help you in increasing your sales and revenue.

Currently, Instagram has more than 180 million customers in India. These statistics are surprising but satisfactory for brands because you can pitch your brand among this number of customers. That is why it is effectively essential to get on Instagram explore page and connect to all the customers using Instagram. Nowadays, businesses use this platform to sell their products directly to customers. So you can even create a shopping page on Instagram to increase your sales rapidly.

Conclusion

Thus, it can be a great way to intensify your eCommerce marketplace sales by getting on Instagram explore page. You can use this social media platform to establish your business tremendously on multiple eComm channels such as Amazon, Myntra, Flipkart, and others. In case it is challenging for you to even sell your products accurately on marketplaces, you can take the help of etraKY BS. It can help you in increasing your product visibility on several platforms. However, if we talk about the Instagram explore page, it is not rocket science; an appropriate and innovative combination of content, hashtags, and timing can let you attain all its benefits. A better approach and understanding of customers’ preferences and demands is all you need to let your eCommerce brand flourish splendidly.

The covid-19 pandemic is undoubtedly a curse for the entire world but not the eCommerce industry. We talk individually about the Indian eCommerce industry, which has attained tremendous growth in the past two years. Currently, it is expected to exceed the US to become the second-largest eCommerce market in the world. In the year 2020, the total value of the Indian eCommerce market was approximately 3528 crores, and it is expected to reach 26.75 lakh crores by the end of 2030. There is a detectable trend of Indian customers increasingly shopping online and preferring not to step out of their homes.

Pandemic has forced so many Indian businesses to move towards eCommerce marketplaces. It is offering sellers, brand resellers, and customers a win-win proposition. If you plan to earn immensely by reselling your products, then Meesho is the perfect eCommerce venture. It is basically, a reseller eCommerce platform that you can use to resale several product categories such as women’s wear, men’s wear, kids’ wear, home appliances, cosmetics, etc.

This platform provides a massive opportunity for local sellers and brands to make their online presence. In comparison to other eCommerce giants such as Amazon, Flipkart, and Myntra, it is much easier to start your journey with Meesho. You don’t need to invest a heavy amount of money and provide a huge commission while getting along with Meesho. This blog consists of information about how to become a Meesho seller and sell your products on this platform.

What is Meesho?

Meesho is one of the leading eCommerce marketplaces for resellers. It was founded by two Delhi graduates, IITians, Vidit Atrey, and Sanjiv Barnal, in the year 2015. This powerful platform has approximately 2.8 Crore resellers at present. Meesho connects resellers to several manufacturers, who list their products on the Meesho App. It also allows resellers to select products from the various listed categories and sell them via social media platforms such as WhatsApp, Facebook, and Instagram. Becoming a Meesho seller does not require a hefty financial investment. So if you want, you can join this venture and earn decent revenue.

A Thorough Seller Guide to Sell on Meesho

To become a seller or reseller on this platform, you must follow several steps. Here is a step-by-step guide that can help you to get on board with this platform. But before getting started with the steps, you need to make sure that you have a GSTIN number and an active bank account.

Create a Seller Account on Meesho

To become a Meesho seller, you need to download this app and register yourself on the Meesho supplier panel. Here you have to enter your GSTIN and PAN number along with the details of your active bank account. These few things are mandatory to create a seller account on this app. After this, you need to enter your order pick address. After successful registration, you can visit the Meesho supplier website with your email ID and password.

List Your Products on Meesho

After the registration process, the next essential step is listing the catalogues of products you want to sell on this platform. Listing more than three product catalogues can help you with more orders and eventually more revenue. Product listing should be accurate with excellent quality images and descriptions. It can help you attract more customers and sell your products efficiently and effectively. Meesho provides two options to upload your catalogues. You can upload single as well as bulk product catalogues on this platform. To enhance the quality of your product listing, you can take the help of any listing quality analysis software such as etraKY BS.

Start Receiving Orders

Once you complete the product listing process, You can start promoting your products through various social media platforms. On the other hand, you can precisely receive the orders from the Meesho app as well. In the process of receiving a number of orders, it is essential to set the right price to attract more customers. To ease this problem, Meesho also provides a price recommendation tool for its sellers, and it suggests the best competitive prices for your products compared to others.

Product Delivery

Product delivery is an essential aspect of any eCommerce business. Once you receive the order, Meesho sends the email notification to your app supplier panel. You just need to accept the order first and then start packing the product with accurate labels on each package. This platform’s minimal shipping charge can be counted as no shipping charges. After the packaging, hand over the order to the courier partner, Meesho has a panel of various logistic partners who take responsibility for picking up the package and delivering it to the customers’ doorstep.

Receive Payments on Delivered Orders

You can receive the payment on every single order after fifteen days of order delivery. The process is the same for the cash on delivery orders as well. You will receive the payment in your active bank account. For further details on payments, you can check your Meesho supplier panel. Through this panel, you can receive each and every detail regarding the payment cycle, such as how much your deposited balance and future payment and other payments. On every order, Meesho charges a fixed commission from their sellers, it can be between 10%-20% on every order. However, if you sell products on other big eComm ventures you might have to pay a heavy commission.

Hence, these are the several steps you need to follow if you sell your products on Meesho. You can also take advantage of Meesho’s NDD (Next-day dispatch) program. It can help increase the customer’s experience by dispatching their order right the next day after receiving the order. It can help you in making a solid customer base as well.

Benefits of Selling Products on Meesho

• This platform is ready to welcome every homemaker and small entrepreneur who wants to start their own business with minimum investment.
• It provides effortless ways of product listing and a minimum shipping charge.
• The best thing about this eCommerce platform is that you can get payments on time.
• In comparison to big eCommerce channels such as Amazon and Flipkart, Meesho makes it easier for small businesses to survive in this tough and competitive market.
• Sellers Commission on this app is also very low, which is quite affordable.
  
  

Conclusion

Meesho is a flourishing eCommerce platform in India for small businesses. Absolutely anyone can sell products through this platform with a minimum investment. Significantly it has provided compelling opportunities for homemakers to earn their living without being dependent on their husbands. Sellers, resellers, and small brands can also choose this platform to sell their products effectively and increase their customer base. This platform is getting bigger with every passing day. Customers prefer to buy good-quality products from this eCommerce venture. So if you are also looking forward to establishing a robust market presence, you can start your journey with Meesho.

Today, we are not going to talk about eCommerce directly. This blog is dedicated to the young digital entrepreneurs of India who have created wonders in their domain. The evolving digital industry has provided immense opportunities to young entrepreneurs to join the venture and experience the magic. That is why even established businesses are shifting entirely to digital platforms. This industry provides beneficial facilities and enormous features for businesses to expand tremendously.

On digital platforms, businesses are growing with an exceptional graph of success with every passing day. That is why young generations are also moving towards digital platforms.

Wondering what exactly a digital entrepreneur is? Well, the definition of a digital entrepreneur can be vast. But here we will only talk about what is understandable for everyone. In simple terms, Digital entrepreneurs are business owners or founders who have a digital business. It can be eCommerce and others as well. Indian digital platforms are a great source to grow your business successfully. Here in this blog, we have mentioned the success graph of five dynamic young digital entrepreneurs in India.

Youngsters Who have Set a Benchmark as Digital Entrepreneurs

Shraddha Sharma

Shradha Sharma is one of the renowned digital entrepreneurs of India. She is the founder and editor-in-chief of Yourstory.com. She lives her life in stories and believes that every story matters. At the beginning of her career, she has also worked with some media joints such as TOI and CNBC TV18. Born in Bihar and brought up in New Delhi, Shraddha started this venture in 2008. This platform is a known digital media venture that brought up the stories of change-makers, eCommerce platforms, entrepreneurs, etc.

This website is famous among all the generations as it has inspirational stories for everyone related to every field. Approximately twenty thousand stories are there that are based on entrepreneurs only. Yourstory.com allows you to read any of the stories in twelve different languages. More than ten million readers reach this website on a daily basis and find it interesting.

Ritesh Agarwal

A well-known young digital entrepreneur Ritesh Agarwal is the founder and CEO of OYO. This platform is quite famous in India, as it has made your holidays cheaper and effortless. This website has provided the outstanding service of booking the top hotels. You can choose your choice in various cities of India. As an entrepreneur, Ritesh Agarwal started his journey at the age of 16 only. Today he is ruling the hotel industry enormously. 

His idea of making the staycation at affordable prices does work. According to a source, he traveled to almost every state of India with his plans to make it successful. He provided such an experience that the people of India will cherish forever. OYO rooms are one of the fastest-growing online platforms in India.

Peyush Bansal

Have you imagined you can buy your spectacles just by sitting at home? Maybe never have because it was unimaginable before the origin of Lenskart. The young and dynamic CEO and founder of Lenskart, Peyush Bansal, has made it possible for the people of India to order your specs by sitting at home, and your order will be delivered within a few days. This platform has numerous products from power glasses to sunglasses, contact lenses, etc.

Customers can even book an eye test, and the Lenkart executive will visit them and do the needful. Initially, Peyush Bansal started this venture with the co-founders Amit Chaudhary and Sumeet Kapahi in November 2010. Nowadays, Lenskart doesn’t only have its website, but it has more than 50 offline stores all over India. This Digital platform has become massive, and its earnings are unbelievable.

Byju Raveendran

Who doesn’t know about BYJU’S? It has undoubtedly made the study more effortless for students. Byju Raveendran launched this excellent study app in 2015. Within two months, it reached millions of students. This young digital entrepreneur is helping millions of students to reach their goals. If we talk about the current value of this company, it is more than 5.8 billion dollars.

This education technology company is established in Bengaluru. It provides top-notch study material to millions of students. BYJU’S app is available on the Google play store. Students can download this app and get essential information related to their subjects.

Vijay Shekhar Sharma

“Paytm Karo” has become the slogan for digital payment, and people from every state, creed, and caste know about this app. Nowadays, even an ordinary vegetable seller uses this app for digital payment. The man behind this digital revolution is Vijay Shekar Sharma. He was introduced to the list of youngest billionaires of India by Forbes magazine.

Starting as a mobile recharge application, this platform has become one of India’s trusted and convenient digital payment platforms. The compelling vision of Vijay Shekhar Sharma behind this digital venture was massive. He has developed Paytm Mall, Paytm payment bank, and eCommerce business as well. One can pay their water, electricity, mobile, and DTH bills through this app in one single click.

Vineeta Singh

Sugar Cosmetic is one of the leading cosmetic brands in India. Vineeta Singh is the person behind this tremendous beauty joint. At the age of 23, she was featured on the cover of the WEEK magazine as she became Indias’s first and youngest business school graduate to reject a placement offer of 1Crore per annum. He always wanted to set up something of her own. After lots of hassle, she launched Sugar cosmetics in the year 2012.

Currently, this beauty brand is manufactured its products across Italy, Germany, India, USA, and Korea. Sugar-manufactured beauty products such as lipstick, foundations, lip balms, nail paints, concealer, etc.

So if you also want to establish your digital presence as a brand on several eCommerce platforms or want to create your digital platform, you take the help of a brand analytics tool such as etraKY BS. It can help you revamp your product listing quality, which is the primary factor in selling your products online.

Conclusion

Thus, these were some of the Young digital entrepreneurs of India. They have been an inspiration to all who have the vision to connect with the digital platforms and start their businesses. Here you need to understand whether you will launch an app, a digital website, or an eCommerce store. You will require automated software to manage several aspects of your business. It is essential to increase your visibility to sell your products successfully if we talk about the eCommerce brands.

In such a scenario, you can use etraKY BS’s help to upsurge your listing quality score. The combination of your impeccable brain and technology can create history. So always look for the brighter side of the story and do not get stuck into the loop. Hope these dynamic digital entrepreneurs encourage you to make your dreams come true.

The eCommerce industry has provided an immense opportunity for brands and sellers to make their presence on the various eCommerce platforms. However, having an eCommerce business is not as easy as it used to be. These days customers have so many possibilities to choose from that it is a combat for brands to stand out from their competitors and for customers to find a brand they can trust completely. The crucial difference in success is a fusion of ingredients among essential, appealing, and upgraded product content. 

The best product content is a part of our brand new strategy SCRAP. It is also a collaboration of informative product descriptions, engaging product titles, and high-resolution images. It should contain relevant keywords to attract the target customers. Product descriptions and product titles are essential to creating a successful brand story.

It helps your product to become more visible on various eCommerce platforms. Necessary and accurate information about the convenience of the product for the customers to make a purchase. In this blog, we have mentioned why every aspect of product content is essential for your online brand and what could be a possible impact. We will also let you know how etraKY BS a brand analytics tool can help you enhance your product content.

Why all the Aspect of Product Content is Essential for Your Brand

As mentioned above, there are three significant aspects of product content: product description, product, title, and product image. These aspects can eventually help you increase your brand awareness, credibility, and revenue. Let’s see how these aspects of Content can be essential for your brand.

Product Description

In eCommerce, industry customers do not have the advantage of evaluating the product physically. All they have is a product description, so it should be precise and informative. You must include bullet points in the description as it helps the customers to read the essential information promptly. The Content of your products should be specific and accurate, and you must add all the specifications of your product. Suppose you are selling mobile phones; you must add the brand name, camera features, display screen, and the information about battery and processing.

It helps customers to know more about the product and further convinces them to buy your product. Apart from that, your product description content should be simple and understandable for a layman. Product content is your ultimate chance to show your authenticity; you can tell your customers why they should select your brand and why your product is a perfect fit.

As a marketplace seller analytical tool, etraKY, BS notifies you whether your product description is user-friendly or not. This quintessential software can even let you know whether your description includes the bullet points or not. In such a way, etraKY BS can help you implement a dynamic product description. Follow these essential steps to revamp your product description.

• Try to write the product descriptions in your own words. Copy-paste can diminish the actual essence of your product.
• Always try to highlight the several qualities of the product.
• You must add how it can resolve specific problems with your product description.
• Write a product description according to your targeted customers.
• You must add specific details of your products in the description.

Product Title

Product title is also an essential part of product content. The title of your product helps your customers to find your product quickly. Product title also helps increase your product’s visibility on various eCommerce websites. You must include your brand’s name, product name, variant, color, flavor, and material. Apart from that, the product title must also include the size, quantity, and unit of length. All these aspects are vital to creating an attractive product title. Besides that, you must add relevant keywords with the title.

Keywords can help your product appear in several eCommerce sites’ search bars. So, it is crucial to add an appropriate product title while listing them on diversified marketplaces. To make a complete product title, you can take the help of etraKY BS, which can effectively guide you in adding a decent product title. Here we have mentioned some of the essential points that can help you enhance your product title.

• The quality of the Content language should be easy to read and understand for customers.
• The structure of the product title should be appropriate and include the brand’s name and specification.
• Use the SEO-based top-ranked keywords with your product title.
• The product title should be simple but searchable for customers.

Product Image

Unlike a physical store at online shopping, customers don’t have the advantage of verifying the product too closely. Images are the only thing they depend on for a quality purchase. So, if your products do not have high-resolution images, it can drastically affect customers’ shopping decisions. You can build trust in your products in customers’ minds with high-quality images. They got the advantage of analyzing the products more closely. It can give them a proper online shopping experience.

High-resolution images can help your brand build trust among the customers. It will help if you consider that images leave the first impression of your brand on customers. That is why it is required to add high-quality images of your products. The following steps can help you in intensify your product image.

• The image of your products should be attractive and tempting.
• Image resolution should be less than 1080mp.
• You can use plain white backgrounds as it provides a clear view.
• If you are selling fashion apparel, you can use a dummy or models to represent your products well.
• You must add the different angles of the products for a better extensive view.
• To provide a clearer view of your products, you must add zoom-in features.
• Always try to add a bigger size of the product images.

After concentrating on these three significant aspects of Content, you will be able to make your brand more impressive than earlier. All it requires is an elaborative product description, product title, and product image. These three primary aspects of the Content play a crucial role in building the excellent reputation of your product. It enhances product visibility and lets your customers find your products online.

Conclusion

Customers worldwide use the eCommerce marketplaces to search, compare and learn about products before making a purchase decision. Occasionally, customers do visit some eCommerce sites and make the purchase immediately. They apply this process only to those products about which they have strong brand loyalty or trust. The connection between eCommerce platforms and online product content is more essential than ever; captivating customers with great products and keeping them engaged is achieved through impressive Content, both in terms of text and images.

With a better understanding of the motive and development of great Content and well-planned e-commerce strategies, brands can revamp their eCommerce presence to exceed customers’ expectations and be in a stronger position regarding their competition. Content is the key that helps your customers look for a specific product on various platforms per their requirements. If your Content is not up to date, your customers will never be able to find your product, which can ultimately reduce your sales and trust in the market. However, to place strong Content to your products, etraKY BS can help you immensely. It gives you the proper visibility of your product content across multiple platforms.