Major Problems Faced by eCommerce Fashion Brands!


The eCommerce industry is not only about selling essential products; nowadays, Indian customers are choosing the internet to fulfill their fashion requirements. Some prominent eCommerce websites such as Amazon, Flipkart, Myntra, Messho, Ajio, etc., sell fashion products. Myntra, Ajio and Meesho are mainly into the eCommerce fashion industry. However, the eCommerce industry is still trying to get adjusted to the fashion industry as per the customers’ requirements and demands. According to recent research, the eCommerce fashion industry’s revenue will reach 19.65 billion dollars in India by 2023. This growth is not going to stop there; it will continue in upcoming years.

Now, let’s talk about the darker side of the eCommerce fashion industry. Although this industry is growing and brands are already generating revenue, the primary issues remain. If it is not handled efficiently, it can diminish the reputation and growth of online fashion brands. But with the help of a robust strategy and the right solutions to their issues, they can rescue their online business and head towards victory. In this particular blog segment, you will get to learn about the specific issues faced by the eCommerce fashion brands and their solutions.


Significant Challenges & Solutions of eCommerce Fashion Brands

If you are the one who is going to start an online business in the eCommerce fashion industry, then this blog can help you to resolve several issues. Undoubtedly, the fashion industry is emerging day by day in the online business world. Customers from all over the country are buying fashion essentials from several eCommerce websites. But still, some glitches need to get resolved shortly.


Immense Return Rates

In comparison to other product categories, returns are higher in the eCommerce fashion industry. It is around 25%-40%, and numbers usually go up during peak sales. Well, this number is surprisingly high but there could be many reasons behind that. Customers mostly complain that the product they have to order does not match the product they have received. Some complained about the product’s size and quality while others complained about delivery timing. Returns are a horrific part of the eCommerce industry, but for fashion brands, the ratio of horror is relatively high. Let’s get to the solution.


Solution 

You can’t completely eradicate the issues of the return, but you can, of course, take some essential steps to minimize them.

  • The photograph of your product should be high resolution and taken from various angles. High-quality images of the product can make the customer better understand the product.
  • Add informative but short product descriptions to explain the significant factors of the product, such as size, fabric, material, etc.
  • You should add a standard size chart to eradicate the confusion regarding the size of the product.
  • Add agile customers’ reviews along with the product to convenience them so that your product can meet their demands.
  • Subscribe to a listing quality analysis software such as etraKY BS that can help you with the solutions mentioned above.

The Demand for Speedy or Free Shipping


In the eCommerce industry, shipping is the crucial factor that can make or break your business. Six out of ten customers consider those fashion brands that deliver their products as per their expectations in terms of quality of the product and delivery time. Most customers also tend to abandon the carts if the shipping is not fast or free. However, being in this industry, you can not simply apply for free shipping because it won’t suit your finances. So you need to handle it smartly without the risk of financial crunches.


Solutions

To resolve the issues regarding shipping, you can take the following steps.

  • One of the best ways to minimize the shipping cost is to circulate your inventory across various warehouses in India.
  • As an intelligent seller or brand, you can also include the shipping charges into the maximum retail price to create an illusion of free shipping for the customers.
  • Select the best low-cost, high-quality shipping and courier service provider.
  • Implement the automated order processing tools to fasten up the shipping process.
  • Always notify your customers that their order is ready to ship and will be delivered to you on time.

Higher Competition Rate

Numerous brands are entering the emerging eCommerce fashion industry. That is why it is becoming difficult for new brands to increase their popularity in the market. There are several brands that are present in the eCommerce fashion industry, but no one recognizes them at all. To beat your competitors, you can take the following steps as a solution to it.


Solution

To get the customers’ recognition and beat your competitors, you need to upsurge the visibility of your products on various eCommerce channels.

  • Add top-ranked keywords to your products. It can help your products to get placed on the search lists.
  • You can run paid campaigns on several social media platforms.
  • Maintain price hygiene of products across channels.
  • Use a competitor tracking tool to understand the selling strategy of your immediate competitors.

Frightful Situation of Stockouts

Although it is one of the major problems in the eCommerce fashion industry, on the other hand, it is one of the most typical ones. After making a buzz around the customers, if your product is not available in the stock, it will not help you generate future revenue. Moreover, you may lose your valuable customers due to the frightful stockout situation. You can lose out on sales, which will also make your customers unhappy.


Solution

To prevent stockout, you need to manage your inventories effectively. It is the only aspect of an eCommerce business that can save you from the horrific situation of Oos (out-of-stock).

  • Analyze your historical data to predict the upcoming demand of customers and refill your inventory accordingly.
  • Always keep track of your inventory, and never lose a single customer.
  • Always forecast the inventories during the festival sales or any other sales.
  • Take advantage of seller tracking solutions software such as etraKY BS to get updated with your inventory constantly.

 

Conclusion

Running an online fashion brand on various eCommerce platforms is not an easy task. However, the alluring fashion industry attracts sellers to get into this business. At times you can experience that your business is doing well and you are generating significant revenues. But the increasing return rates and pressure to deliver orders on time and manage your inventory precisely are some of the significant issues related to the eCommerce fashion industry. All these factors can have a drastic effect on your overall business. That is why you need to take some primary steps to resolve these issues efficiently. In the current scenario, you also need to understand the market trends and the demands of your customers. Apart from that, to resolve these issues, you can also take the help of a powerful brand analytics tool such as etraKY BS. It can help you with listing quality analysis, stock availability analysis, managing the price hygiene of products, and keeping an eye on your competitors’ stock and prices. In this way, you can successfully mitigate all your pain areas and can have a hold on more customers.

 

Learn More

Certified Reasons Your Products are Not Selling Online!


Selling Products on various eCommerce platforms is almost comparable to investing in the stock exchange market. You can experience success and failure both. Although, the difference between the two is that it is much more demanding to become a successful trader than it is to be an eCommerce seller. But challenges are here, too, and you need to be active and efficient to run your online business successfully. A lack of these can lead you to failure and decrease the overall sale of your products.

If you are the one who gets demotivated because of decreasing sales volume, then you should remind the words of William Edward Hickson. He said, “if at first, you don’t succeed, try, try, try again,” well, it implements selling products on various eCommerce platforms. It’s never too late; you still have the chance to boot up sales and generate astounding revenue. All you need to do is avoid past mistakes and learn new ways to help you sell your products more effectively. In this blog, we have mentioned some exact reasons that stop your product from selling out.


These Could be the Reason; Your Products are Not Selling


There could be various reasons behind your products not selling online. It can be the combination of the inaccurate product price, negative or no reviews, poor exposure to the product, or undesirable delivery time. Here in this blog, we have addressed several primary reasons your online products are not selling. Let’s find out and make the most of this blog post.

 

Distressing Product Reviews

Unsatisfactory or distressing product reviews can be the prominent reason behind not enough sales. According to a recent analysis, it has been found that more than 65% of online shoppers read at least one to five reviews before buying a product. However, receiving a negative review is not the end of your online business. Instead, It will help if you take it as a challenge. Offer your customers a solution to rectify the exact problem with the product. Responding to negative reviews with proper feedback can helps turn them into a positive one. Substantially, impressive product reviews have a lot of benefits, such as it helps in increasing customer trust, product ranking on the search bar, and revamping conversion rates. A proactive approach to prevent negative reviews is to get along with a marketplace seller analytics tool that can help you with its agile review management feature.


Inaccurate Product Pricing

It is likely that your online products are not selling because of inaccurate product pricing. You need to maintain the product price across various eCommerce platforms as a seller. A report says, more than 55% percent of eCommerce customers claimed that price was the most crucial factor that convinced them to shop with one particular seller over another. That’s why you should apply a dynamic pricing strategy to attract potential customers and turn them into valuable ones. To execute a dynamic pricing strategy, you should ensure that you have set a minimum price for your product, although you should not be the cheaper seller in the eCommerce market. To maintain the accurate price for your product, you can take the help of price tracking software available in the market, such as etraKY BS. It can even help the brands rectify the price breaching issues as well.


Inadequate Product Listing Quality

On the one hand, where we used to say, “do not judge a book by its cover,” unfortunately, online customers always judge a product by its cover photo. Poor quality product images and improper descriptions can be why your products are not selling. However, here you need to enhance the product listing quality of your online business. In this manner, you need to place high-resolution images of your products so that customers can see what your products look like. The title of your product should be based on high-ranked keywords. It helps the product to get visible in the search bar of the eCommerce website. The product description should be elaborative but in bullet points so that customers can easily read that. The description must include at least 5 to 6 main features of a specific product. However, before deciding on the product title and description, you must conduct keyword research. It helps increase your search visibility and rankings and can bring organic traffic to your business. Several product listing tracking tools are available in the market that can help you conduct keyword research.


Unsatisfactory Delivery Timing

Unsatisfactory delivery timing is another reason your products are not selling online. Based on a survey has found that more than 50% of online shoppers do not buy the products because the estimated delivery time is too far. However, you should look forward to robust shipping and delivery partners to accelerate the delivery timing. If you are an Amazon seller, you can join the Fulfillment by Amazon program. It can help you deliver the products as per your customers’ desires. For another eCommerce platform, you should look for a third-party logistics provider that delivers the orders within two to three days. Ensuring the desirable delivery time can reduce the probability of customers purchasing similar products from your competitors.


Meager Product Exposure

Inadequacy of product exposure can affect the sale of your products. It is necessary to expose your product in various ways for your customers. Non-exposure products can’t be able to attract the customers’ eyes and resulting in no sales. However, nowadays, there are several ways you can use to improve product exposure on various eCommerce channels. You can adopt a multi-channel retail strategy to promote your products outside the eComm websites. You can take the help of several campaigns and PPC ads to make it more visible to your customers. Some websites, such as Amazon, also offer sponsored ad campaigns that boost product exposure and let your sales grow immensely. Apart from that, you take the help of social media platforms as well. It also provides genuine exposure to your products and introduces your customers to your specific product.


Conclusion

Thus, we have covered five valid reasons why your products are not selling in this blog. We have also added solutions that can help you rapidly increase your sales volume. Being an eCommerce brand or seller, you should accept the harsh truth that a product listing is not a one-time task. It requires updating and regular monitoring to crosscheck your competitors and assure profits. Indeed, you can’t do all of this without the help of any automated software. Hence, several Marketplace seller analytics tools are available in the market, such as etraKY BS. It can help you enhance the quality of your listed products on diverse eCommerce channels and ultimately add profit to your online business. If you want to expand your eCommerce business, you must ignore the above reasons and become more enthusiastic about your products.

Learn More