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Price Tracking Software Archives - Etraky Brand Studio: Amazon Seller Software & Product Research Tools for FBA and eCommerce Businesses


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What is Amazon Keepa, & How Can You Use it for Your Online Business?

To increase your revenue as an eCommerce brand and seller, it is essential to keep up with all the latest market trends and new pricing strategies that your competitors are already using. For a successful Amazon business, it can be one of the essential steps to figure out which data to pay more focus on and how to make sense of it. It is essential to keep track of all your product movements on Amazon, whether you are associating with this marketplace on a shorter or larger scale. Apart from that, this enormous platform is fiercely competitive these days due to its popularity and customer base.

To get on the buy box, you must offer your product range at attractive prices to your customers. An impeccable pricing strategy can increase your rank on Amazon, and multiple data points can encourage you to break a stock purchase or liquidation move. However, Amazon doesn’t provide you the ability to monitor your data simply, but third-party tools may always attempt to fill the void. This is where Amazon Keepa comes into the light. Brands and sellers can use this software as price tracking software on this gigantic platform. This blog provides you with a deep knowledge of Amazon Keepa and how it can be helpful for your Amazon business.

A Brief Introduction to Amazon Keepa

Keepa is an Amazon price tracking software that can be used in two forms; website and browser extension. It can help monitor the prices of thousands of products that have been sold on this prominent marketplace. It can help you keep track of price fluctuations of similar products that you are selling on this platform. Having such data can help you figure out how much time it truly takes a product to get sold on Amazon, and you can also save a hefty amount with downward price notifications. You must know that downward notifications refer to the product prices that are actually available at a low price but due to lack of knowledge and understanding you keep selling them at a higher price which can ultimately lead to you to less sales because customers can buy them at a lower price from your competitors.

Mainly, Keepa provides you with data on Amazon’s product selling behavior. This tool provides you with your sales rank chart and price history charts. At the Keepa website, you can also acquire additional tools for product research, evaluation, and discovery. You also collect data on top trending and most searched products, as this tool collects essential data from customers every time they view or search for a product. Hence, it can help you create the most extensive list of products customers want. Because of this compelling feature, you must consider acquiring this tool that provides much more besides pricing charts.

How Does Keepa Amazon Price Tracker Works?

Keepa Amazon Price Tracker tool is available in two formats; browser and website. In the following points, you will get to know about both of these formats and how different they are from each other.

Keepa as Browser Extension

The browser extension of this tool is entirely recommendable as it provides access to highly detailed and powered graphing and data. Keepa browser extension provides an add-on extension for Google Chrome, Firefox, Microsoft Edge, and Opera. It can help you in doing product research while browsing Amazon. Once you install this browser into your system, it will automatically provide you with a new price history graph that will appear directly on your Amazon product pages.

Keepa as Website

You can also use Keepa as a website, which is considered the most fantastic version of this tool. At Keepa.com, you will find its entire range of features and can use them per your requirements. Suppose you have an extensive list of ASIN numbers that you want to track; believe it or not, it will be an excellent place to do so. The amount of data and essential information these tools collect is mindblowing. It is handy and easy to use and can accelerate your overall business.

Essential Information that Keepa Provides

As an online brand, you might understand that data on current sales and prices can not tell you the whole story of your online business. You have to go a little further to generate outstanding revenue and profits. However, your current sales rank and product prices may reflect the normal selling condition of a product. Still, many factors can make current data an indigent reflection of your future selling scenarios. These factors include the following information that Keepa provides you effectively and efficiently.

  • It provides seasonal sales data.
  • Data on temporary lack of supply
  • A datasheet of temporary supply surplus
  • Keepa provides information on changes in supply to competing products.

These are some of the factors you must have seen because of short-term changes to your sales rank and price. Historical data and competitive pricing information can make you apply thoughtful and tremendous product pricing strategies, and it can let your business snowball.

Various Ways to Use Keepa for Your Amazon Business

Here we have mentioned some of the crucial ways in which you can use Keepa for your eCommerce business. These steps can help you in using the extension and website as well. Let’s see how it is beneficial for Amazon brands and sellers.
Keepa is color coded, and for each essential information, it has a new color. It shows Amazon Products in orange, new eCommerce platforms’ products in blue, used marketplace products in black, and the sales rank of a product in green color. You can get an idea of a product’s performance just by looking at the screen.

  • It shows quick results and allows you to display date ranges of a month, three months, day, week, or all the data the extension has on your file.
  • You can also view a spontaneous display of a product’s pricing history.
  • You can find out the sale rank of your products.
  • While using this tool, you can remove a set of data if you feel that your screen is overlapping or if you want to focus on a single aspect.
  • You can also find out an Oos (out-of-stock) and in-stock history of any of your products.
  • While clicking on all data sets, this tool shows you a green line on a graph to precisely indicate your sales rank history over the date range you have selected.

 

Conclusion

Being in the eCommerce industry in today’s world requires various skills and tools to manage your business wisely and profoundly. In this manner, Keepa is one versatile tool you could ever find to make your Amazon business reach the heights of success. However, this tool is not mandatory but highly recommended because of its remarkable features. Tracking your overall sales profile can be one of the beneficial aspects of this tool. A sales history knowledge and pricing strategy are more than enough for the success of your Amazon business. Apart from Keepa, you can use listing analysis software such as etraKY BS to scale up your product listing quality and attain immense benefits.

 

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Amazon Brand Registry: Essential Steps for Your Brand Registration!

Amazon, one of the most prominent eCommerce platforms, provides tremendous brand exposure. However, you are not alone in this game; it’s a tough competition, so it is crucial to saving your brand from any kind of fraud and other copy activities. Selling your products on this imminent platform is a great way to establish your brand and generate profit. But you must take essential steps to protect your brand from gaining this opportunity.

This is when the Amazon Brand registry is required to save your brand from the illegal activities of other sellers. Believe it or not, according to research, it has been found that more than 40% of sellers are into hijacking others’ listings and selling similar products. Enrolling in Amazon’s brand registry is the best way to protect your brand from such forgery. This enrollment is a one-time investment to protect your brand forever. This blog has mentioned all the essential information regarding registering your brand on this platform.


What is Amazon Brand Registry?

It is an Amazon initiative that is designed especially for brands to protect their brands and provide them Amazon’s access to upgrade their marketing features and have complete control over their brand. It helps them to protect their registered trademark on this eCommerce venture. Being a brand, you can enroll in this program through your seller central account. This platform has a fantastic setup of algorithms to compile product information from multiple brands and sellers. Hence, a brand registry on Amazon is highly recommended if a brand has various sellers selling its products online. It can restrict various forgery tactics of sellers, and brands can protect their products effectively and efficiently. Through the brand registry, it can become easier for you to complain to Amazon in case of listing and product hijacking, as it will be proof that a particular brand comes under your ownership.


Why Should Brands Enroll in the Brand Registry Program of Amazon?

 

  • To Protect and Shield Your Products from Hijacking

Brand registry on Amazon is an essential part of the growth of your business and protects it from hijacking. In the eCommerce industry, hijacking is the most common fear most brands have. Undoubtedly, Amazon is one of the massive competitive channels with millions of sellers. They don’t hesitate to hijack others’ listings to stay competitive in the market. In this regard, the Amazon brand registry allows brands to own the buy box completely. In case any seller tries to hijack the products, you can directly contact Amazon seller support to get it eliminated.

 

  • Provides Complete Control of Product Listing

One of the essential benefits of a brand registry on Amazon is it provides complete control over your product listing page. As a brand owner, you have complete ownership of the product title, product description, and images, and you can use product id instead of UPCs and EANs. No one can hijack or copy your product listing without your permission. On the other hand, to enhance your product listing from time to time, you can take the help of listing quality analysis software such as etraKY BS. it can notify you whenever your listing goes wrong.

 

  • Access to Allow Sellers to Sell Your Products

The brand registry provides you the access and power to decide who can sell your products. You can select a seller that sells the products under your listing. Following are some criteria on which you should not allow selling products to these sellers.

– Sellers who sell products under their brand name.
– Sellers who also manufacture products.
– Sellers who sell white-label products.
 – It will help if you do not allow such sellers to sell your products because they can customize your product, and there is the possibility that they may sell them under their brand name.


What are the Pros & Cons of Brand Registry on Amazon


Every feature has its pros and cons; nothing in this whole wide world is entirely perfect. Here we have mentioned some of the specific advantages and disadvantages of Brand Registry on Amazon.


#Advantages of Brand Registry on Amazon

  • It provides brands with complete control over their product listing.

  • This impeccable feature has a more efficient internal team to help you fix various issues (regarding product and listing hijacking) and provides information regarding inappropriate listing.

  • Enrolling with the Amazon Brand Registry feature can provide you with a monitor tool for the safety of your brand on this platform.

  • This feature offers you a dedicated internal team for escalating and submitting IP violation claims.

  • It provides you access to Amazon A+ content to enhance the content quality of your product listings.

  • The brand registry can increase product visibility via alternative advertising methods.

#Disadvantages of Brand Registry on Amazon

  • Registering your brand on Amazon cannot restrict other sellers from selling your product on this platform. (Apparently, you have to take action against them and convey to Amazon about your ownership)

  • As an online brand, you do not have the power to blacklist any seller from selling your brand, and this part can only be done by Amazon.

  • You can not submit infringement claims against any other sellers.

Step-By-Step Procedure For the Amazon Brand Registry Program

Create Your Brand Registry Account

To register your brand on Amazon, you have to provide all the legal and corporate information. After that, you will receive a text from this platform to validate your identity as a brand owner. In the next step, you will be required to accept the terms and conditions and other policies. You have to click on the save button at the final stage.


Enroll Your Brand

After completing the account verification process, next, you need to enroll your brand, which includes four exclusive criteria.

Brand Eligibility: On this page, you need to insert the name of the brand you want to register. You need to provide your brand logo as well. After providing these details, all you need to do is click on the next button.

Intellectual Property: On this page, you need to select a type of trademark for your brand, trademark name, registration number, and registration office. After filling in all these details, you simply need to click on the next button.

Characteristics: On this page, you need to describe a bit more about your brand. Provide seller account information, vendor account details, and if the products have GTIN, EAN, UPC, manufacturing details, license details, etc. Apart from all this, you may require to provide the details of states where products are distributed. After providing all this information, click on the submit application button.


Acceptance From Amazon

After submitting your application successfully, Amazon starts its validation process, which may take approximately ten days. After that, they will activate your brand registry and send a code to the registered trademark office. At this point, you need to reach out to the trademark office, make them aware of this process, and tell them to forward the code to you. Remember, this code is an essential part of this process, and only then will you be able to log in to your Amazon seller central account. Once you log in to your account, you must paste the code and hit the go button. After entering the code, the process of Amazon brand registry may take 1-2 working days to complete the process.


Conclusion

Thus, this is why a brand registry is imperative in terms of establishing your brand on Amazon. It is one of the most remarkable ways to protect your brand reputation in the marketplace and let your business thrive without further hurdles. Suppose your brand has various products, then it has to be activated for all the products. As a brand owner, you must spend time on the brand registry because it is the most helpful way to protect your listing and save your products from hijacking on Amazon. On the other hand, this process is also crucial in terms of staying competitive and unique in the market.

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Know About Amazon’s Best Seller Rank & Ways to Enhance It?


The eCommerce business is all about having good knowledge of digital aspects, customer requirements, and the latest market trends. Apart from these, there are so many other factors that a seller and a brand must be aware of. Specifically, if you are associated with Amazon, you need to know all the essential terms that are crucial to selling your product on this giant eCommerce marketplace. BSR is one of them; BSR stands for best seller rank. You can find this rank on the product listing page if you are already selling your products on this platform. Amazon’s best seller rank can be found in the product description section.

It is undoubtedly one of the vital parts of your Amazon eCommerce business. BSR is a good symbol of how well your products perform on this platform. This rank should always be lower; suppose if your product’s BSR is 4, that means there are three other products in that category that have a higher sales velocity than yours. So folks, in this blog, we will focus only on this particular section of Amazon. Without any further delay, let’s go through the blog and find all the compelling pieces of information.


A Description of Amazon Best Seller Rank or BSR

Amazon’s Best Seller Rank or BSR simply stands as a number that is provided to a specific product after the completion of sales. These ranks can help you analyze the overall performance of your selling products on this platform. Products with low sales are higher on BSR, and products with high sales have lower BSR. Thus the Best Seller ranking of your product should be lesser.

It emphasizes a particular product category; if your product BSR is 5, it means your product ranks on the number in that particular product category. Hence, the Best Seller Rank on Amazon is based on the product category, and this platform has several sub-categories as well. There will be a BSR for every product you have listed in every category. One product can have multiple rankings on Amazon if a product is listed in more than one category. So the BSR will fluctuate according to its category.


How to Calculate Your Amazon Best Seller Ranking

Well, calculating your best seller ranking on this giant eCommerce platform can be a little clumsy and confusing task to do. There is no specific way to calculate your Amazon product ranking, but some theories can help calculate your BSR. These theories are based on sales rather than considering product reviews, pricing, and other factors. You can calculate your BSR in the following ways.

  • To calculate your Amazon product ranking, you must calculate your current and historical sales.
  • BSR can be calculated based on price changes, including sales and promotions.
  • It can be calculated on the basis of similar competitive products.

Based on current and historical sales, Amazon updates the best seller ranking every hour. Thus if you sold five units in one hour and your competitor sold three units, your BSR would be lesser than theirs. Always remember that the lower the ranking, the better the sell. Although, if in the next hour you only sold three units and your competitors sold five, you would still have a lower best seller ranking because Amazon calculates the BSR based on historical sales. In this way, this ranking doesn’t change as quickly as you think.

As an eCommerce seller or a brand, you must want to know what a good BSR is. It can be tricky to know because it differs throughout every category. However, if you consider various products listed on Amazon, as a rule of this platform, products with a sales rank of less than two thousand are considered in demand. So you can also consider it a clear benchmark.


Effective Use of BSR for Amazon Sellers & Brands

  • Best seller rank can make product research much easier for new sellers and brands. It can provide them with all the essential information about in-demand products. Usually, you can look out for products with a sales rank of two thousand or less than that.
  • To beat your competitors at marketplaces, keep an eye on them. However, best seller rank can help you to analyze your competitors’ strategies. You can compare your product BSR with your competitors and can take essential steps if it requires any improvements.
  • BSR can help you in selling all the best-selling products on this platform and helps you in generating decent revenue.
  • With the help of best seller rank, you can estimate your sales. It provides you with a figure of how effectively and often your product sells on Amazon. Based on that data, you can easily estimate your sales and save your unnecessary expenses.

Five Astonishing Ways to Enhance Your BSR

Upgrade Your Product Title

The product title is crucial to enhancing your bestseller ranking on Amazon. A product title must include nature, color, size, brand name, and other important information. For example, if you sell phones, you must add their color, RAM, brand name, etc. It helps the customer gather vital information about your product and lets them easily find it in the search results. The product title should be added while listing your products on this eCommerce platform. To enhance the quality of your listing, you can use listing quality analysis software. It can help you enhance your product title, description, images, videos, and keywords.


Implement Competitive Pricing

To sell your products without any hurdles and to enhance your best seller ranking, an excellent pricing strategy can help you immensely. You need to set dynamic product prices to remain competitive in the market and win the buy box section. It doesn’t mean you always need to set a lower price than your competitors. Understand that customers don’t always prefer to buy products at a lower price. They think that a much lower-priced product has terrible quality. So you really have to be specific in terms of pricing. In this regard, you need to analyze your competitors’ pricing strategy. Price tracking software can help you with this.


Add Bullet Points in the Product Description

To enhance your Amazon best seller rank, you must add an elaborative yet crisp and informative product description along with bullet points. Add all the key features and benefits of your products in the bullet points to make them readable for your customers. No one wants to read a plain paragraph; instead of that, if you highlight all the practical features of your product in bullet points, it can attract many eyes, and customers can buy your products in the first place. Eventually, this tactic can help you in enhancing your BSR.


Use High-Resolution Images

To impress your valuable customers and make your product stand out in the competitive market, high-resolution images are the need of this eCommerce era. You need to add precise and quality images so that your potential customers can evaluate your products in a better way. Good quality product images from different angles can dominate your customers’ buying decisions. It helps them to know what your products look like and whether it will be worth buying them. This tactic can set you apart from your immediate competitors.


Get Along with Amazon FBA & Prime

Amazon FBA and Prime are two quintessential services of this global eCommerce marketplace. Amazon’s fulfillment helps you ship your products effectively and on time to your customers without any hurdles. Simultaneously, adding Prime to products can help your customers get their orders delivered as quickly as possible. These two services are the most reputed services among Amazon customers. Hence, it brings you a compelling opportunity to scale up your sales and, ultimately, your BSR.


Conclusion

Thus, the very first glimpse of Amazon’s best seller rank can appear confusing and complicated, but it’s worth spending time on this. It can benefit you in terms of letting your business thrive and help you gain essential insights into competitors. This rank is not only crucial to the selling performance of your products, but it is more than that, as you will get to know what your competitors are up to. This information can help you manage your business robustly and ensure success.

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Importance of ASIN Number for Amazon Sellers

In India and around the world, Amazon is one of the largest eCommerce marketplaces. One can not deny its massive popularity among consumers and sellers as well. It’s a great place to start your online selling business. One can sell almost everything on this alluring platform. But if you are new to this platform and eCommerce business, you need to be aware of a few factors of this business. Including various facilities, this platform also has several rules and regulations when it comes to selling. As a seller, you must know those selling factors and the required technicalities. Today in this blog, we will talk about ASIN numbers and their importance for Amazon sellers.

You must be wondering what ASIN is; you will get the answers to all your queries related to this unique number in this blog. Be with us and continue reading. You will get your answers. To keep all your products organized, Amazon uses unique ASIN numbers. The product you will list on this platform contains an ASIN number for their identification. Let’s check out what it is, why you need it, and how to get it.


What is The ASIN Number?

ASIN refers to Amazon Standard Identification Number, and it is basically a ten-digit alphanumeric number that Amazon uses for the identification of each product. It is unique for each product on Amazon, excluding books; for books, they use the International standard book number (ISBN). If you want to sell your products on Amazon, you must attain the ASIN number of your products as it is necessary to get before you start selling on Amazon. This number is vital in tracking inventory; as you know, Amazon has a massive range of product categories and is constantly increasing. Amazon uses the ASIN number for various uses, such as; tracking down the products on the website, and warehouse, tracking the picking and shipping of products, and it allows customers to find the exact product they want to search for on this eCommerce marketplace.


Why Do You Need to Acquire an ASIN Number?

Specifically, ASIN (Amazon Standard Identification Number) is essential for sellers and for Amazon to track your inventory as a reference of catalog data and to index product catalog pages to search and browse. This unique ASIN number is the base ground for a structured catalog on Amazon. It allows your customers more space to search through multiple product categories. By using an ASIN number, customers can also search for a specific product using this platform’s search bar.

Using Amazon Standard Identification Number is highly recommended to provide a hassle-free shopping experience for your valuable customers. Your product will not appear in the Amazon search results without an ASIN number. As an Amazon seller, to add ASIN numbers to your products, you must fulfill a few requirements; You can not create a new ASIN number if your products are already selling on Amazon. For example, if you are already selling a few specific products on Amazon and want to sell some other products also. In this scenario, if you want to create a new ASIN number, you won’t be able to get one because you are already a seller on Amazon and you have an existing ASIN number. You can go to Amazon seller central to find your products’ ASIN numbers.

How to Attain an ASIN Number for Your Online Business

  • If you are a new seller and going to start selling your products on Amazon, you need to know how to receive an ASIN number for your products on Amazon before listing them on this marketplace. You need to research and take the following steps to get the right ASIN number.

  • Once you get ready to list your products on this eCommerce platform, ensure there should be no other existing ASIN for your products. However, if you are a completely new Amazon seller, you must attain a brand new ASIN number for your products.

  • If you launch a brand new product on this platform, you must create a new ASIN number. You just need to add your products from the Amazon seller dashboard, and Amazon will assign them with a new and unique ASIN number. Amazon Standard Identification Number will be the same for each product category.

 

  • ASIN numbers should be added to the product description. It does not mean that you need to add an ASIN number with it, but you have to add a proper description of every product appropriately. This unique number should be added to the product description during the product listing. Descriptions are essential while listing your products on Amazon as it provides the correct information about your product to the customers and helps them to understand whether they are making the right shopping decision or not. It is a part of the listing and should be top-notch if you want to make the most of your online business. You can use listing analysis software such as etrakY BS to enhance your product listing quality.


How to Make Most of Your ASIN Numbers

  • If you were not aware of the ASIN number, you need to know that it is essential for the compelling growth of your Amazon business. Remember, if you can manage your ASINs, it can help protect your online brand in many ways. Let’s find out how you can make the most of your ASIN numbers.

  • With the help of the ASIN, you can restrict the unauthorized sale of your products by other sellers. It effectively blocks the sellers from using ASINs without the brand owner’s permission. In this way, it protects your brand’s reputation.

  • In order to sell gated branded products on Amazon, a seller must pay a fee. In addition to that, they also have to provide a piece of proper evidence that they have authorization from the brand to sell a specific product on this platform.

  • To protect your brand, you need to get enrolled in the Amazon brand registry. Once you get enrolled with them, you need to open a support case and send a list of ASIN numbers you want to have gated. You must also register your brand as a trademark before enrolling with the Amazon brand registry.

  • Amazon brand registry can be entirely beneficial for you as your ASINs can get access to A+ content. A+ content refers to content that has been used during the listing process and allows sellers and brands to tell their brand story with the help of descriptive product descriptions, high-resolution images, and videos. It provides you an option to add a more detailed product description, upgraded images, and other text placements.

  • It can help you attain higher conversion rates, maximum traffic, and massive growth in sales rate.

Conclusion

So now you must understand what ASIN ( Amazon Standard Identification Number) is and why it is essential for your business. Product identification is necessary to protect your brands from unauthorized sellers, making them more searchable for your customers. It is essential for an elaborative product description that can help your customers to understand your product in a better way. Hence, the ASIN number is an elementary part of your selling journey on Amazon. It can take your online business to new heights. So it would help if you do not ignore the importance of this unique and valuable number.

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Top 2022 Influence Marketing Trends, Brands Should Know!

Human beings tend to get easily influenced by any specific thing that can bring change in their lifestyle. It is the reason behind the emergence of influencer marketing. Today, this particular trend has already become significant because of social media. Now it is everywhere, and the eCommerce industry is taking immense advantage of this trend to sell its products compellingly. Influencers offer an immense opportunity to the brands they require to shine-on on all the prominent online channels.

Brands usually use the expertise and strategies of influencers to sell their products to a broader customer base. The emergence of social media and social commerce has provided an advantage to the influencers to make themselves essential for eCommerce brands in terms of executing promotions and brand awareness. An influencer basically promotes your products and tries to influence the customers to buy them. This practice can increase your overall sales and revenue. In this blog, you will get to know a piece of detailed information about influencer marketing and the latest trends in 2022.


What is Influencer Marketing?

Before moving any further, knowing what influencer marketing means is essential. Influencer marketing enables you to reach out to customers you can not attain through traditional advertising. As per a recent survey, more than 75% of customers make a purchase based on an influencer’s recommendations. Currently, brands are investing a hefty amount of money in influencers instead of traditional marketing. Thus, getting along with influencer marketing is essential to become competitive and generate impeccable revenue. Believe it or not, influencer marketing helps build trust among the customers for your brand and can drive effective and impressive results. It can be a great way to reach your business objectives and even reduce expenses for other advertisements. Let’s get down and find out the latest trends and types of influencer marketing.

 

Types of Influencer Marketing


1. Mega Influencers

Among every type of influencer, mega influencers have the highest reach, with more than a million followers. They seem to be quite active on social media platforms, whether it is Instagram, Facebook, Youtube, Twitter, Pinterest, etc. Mega influencers carry a celebrity status due to an enormous number of followers on their social media pages and accounts. Such influencers can generate millions of engagement quickly, making them alluring for eCommerce brands. There are so many trending eCommerce brands in the market who are leveraging influencer marketing.

However, everyone can not afford mega influencers because they are highly expensive. Still, brands are spending a lot on mega influencers to make their market presence and provide immense exposure to their products on social media. Kusha Kapila, Mithila Palikar, Gaurav Taneja, and Komal Pandey are some names who are considered mega influencers in India.


2. Macro-Influencers

Macro-influencers are one step below mega influencers and acquire followers between 1 million to 5 million on social media platforms. However, these types of influencers have a more significant number of followers. Still, they can only engage a particular number of customers via their presence on the internet through professional blogging or vlogging. Generally, television actors, celebrities, political leaders, and singers fall into the category of macro influencers.

They use their image and reputation to attain an enormous number of followers on social media, and brands can expect a huge price tag from them. However, macro influencers can help you to promote your brand among millions of customers. Still, you may not get an enticing engagement rate from them because they do not get engaged with their followers on a daily basis as mega influencers do.


3. Mid-Tier Influencers

Influencers that have not more than 500k followers are known as mid-tier influencers. They may not have celebrity status, yet they have a powerful grip over their followers and are trusted by their followers. If, as an eCommerce brand, you want to reach out to a broader range of customers and acquire more engagement, you should consider mid-tier influencers. Now you must be wondering how it is possible; that these influencers are prone to create more engaging content than any maga or macro influencer. They have a friendly relationship with their followers and present themselves as they actually are. They always try to establish a transparent relationship between them and their followers. Kabita Singh, Karan Dua, Rohit Dawersar, and Sahil Khan are some mid-tier influencers who have astonishing engagement with their followers.


4. Micro-Influencer

Micro-influencers have a range of followers between 10-100k. Although, this number doesn’t define their popularity because they have a solid and intimate relationship with their followers. Such influencers tend to be leaders in their fields such as beauty, fashion, fitness, marketing, etc. They have their reach among the ordinary people of society. Thus, it can become more accessible for eCommerce brands to reach out to customers from small cities as well. A survey says that more than 65% of customers are likely to buy products recommended by a micro-influencer.

 

However, as an eCommerce brand, if you want to make the most of influencer marketing, you need to take care of several eCommerce aspects: the quality of your product, presentation of your product, and availability of your products. To ensure the availability and presentation, you can take the help of brand-centric eCommerce software such as etraKY BS. It can notify you about your stock and helps in enhancing your product listing quality.


5. Nano Influencer

Influencers who don’t acquire more than 10k followers are known as nano influencers. If you are in the initial phase of establishing your eCommerce brand, you can take the help of nano influencers because it will be a cost-effective option for you. Nano influencers have a strong connection with customers from their local communities. As an influencer, they ensure that their followers share their products with their family and friends. They are more likely to create authentic content for their followers.


Latest Trends of Influencer Marketing

  • Influencers do not only want to be on any specific social media, but they are more likely to appear on multiple platforms. They have loyal followers who follow them wherever they appear. Successful influencers have a robust customer base and do not rely on any individual platform. They are creators and not just YouTubers or Instagrammers.

  • Influencers are more into emphasizing the video and audio content instead of influencing through an image or text. Due to the improved bandwidth service, the internet is in everyone’s hands, 5G networks are thriving around the globe, and customers have access to see more video and audio content. Creative influencers can now influence their followers via innovative video and audio content on Facebook, Instagram, Youtube, and even on Twitter.

  • Live shopping has become one of the latest influencer marketing trends, and it will snowball in the coming years. Influencers sell any specific product on their Instagram and Facebook pages during the live shopping session. As an eCommerce brand, you can attain the advantage of this latest trend by associating with a top-notch influencer.

  • This year, nano and micro-influencers will get more love because they can easily influence their followers through authenticity. They are more prone to increase engagement even with a less number of followers on social media platforms. Brands are associating more with such influencers because they prove cost-effective yet helpful.

 

  • Influencers can become more specific in terms of promoting products or services on their social media pages. For instance, if an influencer is a dietician, they may focus more on promoting products related to a healthy lifestyle, such as protein powder, health supplements, organic foods, and sugar-free or gluten-free foods. It can be challenging for influencers also as they need to make sure that for what they are more passionate about.

 

Conclusion

Thus, you might have gotten an idea about influencer marketing and its latest trends. Influencer marketing is no more a new baby in the marketing industry; most of us are now aware of it. As an eCommerce brand, you can also associate with any influencer as per the type and nature of your product. It can help you generate efficient leads, increase your customer base, gradually increase your sales, and add more value to your business. Instead of investing a hefty amount in other advertising tactics, it is better to take the help of influencer marketing. However, any influencer can only help you when your listing and stocks are up to date. A stock availability software can be a watchdog of your stocks and never let you get into the Oos(out-of-stock) situation. In this regard, etraKY BS can help you effectively.

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Six Enticing Ways to Make Money From Amazon in 2022!

Amazon is one of the most prominent eCommerce platforms in the world. Indian brands and sellers also take advantage of this platform by selling their products to a broad customer base. However, traditional selling is not the only option today to make profit from Amazon. If somehow you are not able to reach your business while selling products on this platform, you can simply switch to other options and earn your bread and butter without any hassle.

Today, Amazon provides a compelling opportunity to those who want to enter eCommerce territory. This enormous marketplace has equal opportunities for every individual. Anyone can jump to this platform and start their own business and make a profit. This platform has an excellent customer base, which is why there is much more chance of success. Today in this blog, we have mentioned some of the enticing ways to make money from Amazon. Let’s dig in and find out what they are.


Fascinating Ways to Make Money From Amazon

 

Sell Wholesale Products

Selling wholesale products on Amazon is one of the best ways to generate revenue from this platform. The wholesale process involves buying bulk products from any third-party manufacturer at a lower price and selling them on this robust platform at a higher price. The significant difference between wholesale selling and retail is that in wholesale, you do not need to worry about the products’ branding and production part. You must purchase products in bulk and use the Amazon FBA service to fulfill the orders without any hurdles. An enormous number of sellers are successfully making money in this way. However, it doesn’t mean you do not need to follow the standards of selling a product on this platform. Even though you will sell wholesale items, you still have to maintain price hygiene to attract customers. In this regard, price tracking software can help you immensely.


Publish Your Own Book on Kindle

If you are passionate about writing but not able to publish your book due to the high publishing cost, do not get demotivated; keep writing because now you can publish your book on Kindle through kindle direct publishing. Amazon allows you to self-publish your written books on Kindle and sell it to its massive customer base. It effectively minimizes the requirement of the traditional way of publishing that involves a hefty investment. With the help of Kindle direct publishing (KDP), you can easily create your ebook and attain popularity. Unlike any traditional publishing house, Amazon provides you the full rights to your books. So if you have a hidden talent of writing stories, you can easily take this opportunity and sell and publish your book on amazon. You can either publish your book as a kindle ebook or take the option of the paperback book as well. If you take the paperback option, Amazon can print your book and ship it to the customers.


Sell Private Label Products

According to a recent survey done on Amazon sellers, it has been found that more than 65% of sellers are selling private label products on Amazon.
A private label product is basically manufactured by one particular company to be sold to other individuals who want to sell those products with some customization and by putting their private label on them. Although product customization is entirely a seller’s choice, if you want, you can sell the items without any modification just by putting your label on them. One can sell private label products on Amazon to establish their brand. However, to make it a successful affair, you should list your products accurately on this platform. To list the products adequately, you can take the help of any listing quality analysis software like etraKY BS. Such software can help you in enhancing your listing on Amazon.


Product Delivery for Amazon

As you know, Amazon does not rely on any other delivery service provider because it has its prominent delivery service. But some of you may not know that you can join Amazon as their delivery person if you know how to drive and make a profit. This eCommerce platform runs the Amazon Flex program, allowing anyone who knows how to drive to deliver orders at customers’ doorstep. To become a part of Amazon Flex, you just need to download the flex app and register as a driver. Once you receive the acceptance, you can start delivering the products and generate up to rs200 per hour; as per the rule of Amazon, you have to spend your five hours on a daily basis. It’s not a bad deal if you want to make extra money.


Sell Handmade Products on Amazon

Amazon also provides immense opportunities to those with the captivating talent for making handmade products. Amazon allows craftsmen and artisans to sell their handmade products on this platform and make intense profits. Although selling handmade products on this channel is not easy, you will be responsible for producing or manufacturing the products, and Amazon will just provide you the exposure. Here you have to keep an eye on your stocks, never to face the stockout situation. It is better to get along with stock availability software to have clarity on the stock. In this way, you may never miss out on any sales opportunities. Handmade products are continuously in demand, so by taking some strategic steps, you can easily make a profit by selling handmade products on Amazon. It is profitable even if you have to pay the Amazon FBA fee.


Become an Amazon Employee

In terms of making money from Amazon, it is not necessary that you only have to sell something on this platform. You can earn money by becoming an Amazon employee as well. It is understandable that since it’s a gigantic eCommerce platform in the whole wide world, it must also have the most extensive employee base. According to a recent survey, Amazon has more than 6.5 lacks employees currently. To become its employee, you do not have to work at its headquarters, but you can work from any corner of the world. This platform has headquarters in almost every country in the world. In India also, numerous people are working as Amazon employees. One can work as an Amazon employee from home to any corner of the world. One can become an Amazon executive, data operator, customer service provider, etc.


Conclusion

Thus, in such ways, you can earn compelling profit from Amazon. Apart from these above-mentioned enticing ways, you can sell print-on-demand products on this platform, make money, and work on Amazon fulfillment or distribution centers since this vast marketplace provides tremendous opportunities to millions of people out there. So if you think Amazon is just for sellers or brands to make money, this blog has probably proved your thinking wrong. Nowadays, anyone can make money from this website without even selling a product on this platform. As per your preference and convenience, you can choose any of the above-specified ways to make a profit from Amazon in 2022. So what are you waiting for? Make up your mind and grab this remarkable opportunity to become independent and earn a wealthy living.

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Prerequisite Ways to Build a Remarkable Online Brand!


The e-commerce industry provides various product category options to brands and sellers to sell their products on marketplaces. However, there are many categories available to select and sell products on multiple eCommerce platforms but in terms of generating revenue and winning the trust of the new customers, you require to remarkably increase the credibility of your brand. It is because customers nowadays prefer to only shop for products from a well-established famous brand. That is why it is essential to build a remarkable and recognizable brand to increase the success of your business. Productively representing your brand is quite imperative because customers are aware of the importance of brands. For instance, have to ever thought of why consumers prefer Amul butter over any other butter brand? It’s easy to answer because of the quality and trust.

The marketing and promotional approach of Amul or any other brand is the key to their success. If you think selling only quality products is enough to increase your sales, hold on, its’ not. To sell quality products, you need to intensify the representation of your brand also. A good representation skill can let you attract millions of customers, and it can become a compelling way to build your online presence. This blog has mentioned some prerequisite ways to build your remarkable brand.


Ways That Help in Building Online Brand

Believe it or not but building an eCommerce brand is essential for the rapid growth of your online business. Strong branding can help your brand to stand out from the crowd, and customers may choose you over your competitors. It can lead you to attain sustainable growth, and once the customers start knowing about your brand, they can prefer to buy from you and may become loyal customers. Winning the trust of your customers depends on how well you have built your online brand. Here we are mentioning some of the great ways to build a successful online brand.


Determine Your Vision

Vision is the critical factor in terms of establishing a remarkable brand. Without a vision, you can not take a step towards success. A brand’s vision should be what your brand works to deliver to your customers and generate revenue. Your vision should be effective and efficient. It’s well and good if you already know your vision, but if you don’t know, then you have to go back and think about what inspired you to launch your own brand and why you are into this business, or maybe you should think about what exactly you want to deliver your customers. Once your vision gets clarified, it will be easier for you to start building your online brand.


Showcase the Key Benefits of Your Brand

In today’s world, before selling a product online or even offline, it is essential to make customers aware of its benefits. Without knowing the benefits, customers may not come forward and buy your products. So in terms of establishing a successful brand, you need to showcase your product’s key benefits to your customers. To specify the benefits, you can use the product description section to add all the essential beneficial information into the description accurately. You can add all the benefits in bullet points in the description itself. Specifying the benefits in bullet points can make it readable for your customers. To implement it successfully, you can take the help listing quality analysis software such as etraKY BS. It can help you in enhancing the quality of your product listing and notifies you if anything goes wrong regarding the listing.


Classify Your Targeted Customers

Identifying and focusing on the right targeted customers is fundamental in building a remarkable online brand presence. You may struggle even if you are selling a terrific product without determining your targeted customers. We will say that before deciding what product you want to sell, you should first target your customers, and then, according to their requirements and past shopping behavior, you can take a step forward and make the right decision about launching your brand. It will help if you go deeper into your targeted customers’ current requirements. Identify their pain areas and their search behavior as well. Such practice can help you fulfill customers’ demands and let your brand reach millions of eyes.


Spotlight Should be on Product Quality

As an eCommerce Brand, you should always be honest about the quality of your product. You may launch a poor-quality product with a considerable buzz, but it can not last forever. In the end, the customer always looks forward to buying good quality products. Selling one good quality product is far better than selling several poor quality products. Focusing more on a single product’s high quality can help you establish your brand credibility along with an enormous customer base. Like a physical store, customers can’t analyze the product while shopping for any product from an eCommerce platform. They do not trust online brands easily until or unless it provides them with a good quality product.


List Your Products in an Accurate Manner

Representation is something that can attract more and more customers to your product. So it should be done correctly every time you list a product on any eCommerce marketplace. During listing your products on various channels, you need to ensure that if you have added an elaborative description, relevant titles, good quality images, videos, etc. While listing your products, adding relevant keywords to your description and titles is essential. Keywords can help your customers to locate your products quickly. If you cannot implement this step accurately, you can take the help of any listing quality analysis software available in the market. It can notify you every time your listing goes incorrect.

So these are some of the prerequisite ways to build a remarkable online brand. Apart from this, it is better if you take the advice of eCommerce experts and take the help of a brand analytics tool. The dynamics of this industry are changing rapidly, so you need to analyze every aspect of this eCommerce business closely.


Conclusion

To build a remarkable online brand, you must indulge in the above-mentioned spectacular ways. When dealing with an eCommerce business, put the customer first and remove as many barriers as possible, from product listing to analyzing the market trends and knowing your competitors. You should make sure that the eCommerce platform you choose and your potential customers’ details are safe, and your product is well researched to please your target customers. To avoid some significant errors related to product listing and monitoring the competitors, you can take the help of any available brand analytics tool in the market, such as etraKY BS. This advanced tool is designed to help you at every step, whether it is related to keywords, review management, price hygiene, product description, images, etc.

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Startling Ways to Automate Your eCommerce Business in 2022!

To start an eCommerce business in a full-fledged manner, it is essential to implement automation with it. Every aspect of online business should be handled effectively. There are multiple tasks that you need to handle on a daily basis if you are in the process of establishing your eCommerce brand or have already started your journey. Managing stocks, payments, maintaining pricing across channels, implementing accurate product listing, etc., can not be done effectively without automation. It may require a lot of time and effort to manage all these aspects of this massive industry if you think you can do it manually or in a traditional way.

It doesn’t matter how hard you work to make your brand stand out in this competitive world. All that matters is how effectively you are executing every step and how well you are serving your customers. During the expansion of your business, you may experience the need for automation automatically. Without taking the help of automation, the rapid growth of your business might get stuck. It will help if you are assured that you are selling the right products and efficiently fulfilling the customer’s demand. In this blog, you will learn about multiple startling ways to automate your eCommerce business and its requirements.


Why Do You Need to Automate Your Online Business


Since we entered the compelling world of digitalization, customer expectations have become higher than ever before. They want everything in an appropriate and well-managed manner. Automation is the need of this hour to provide dynamic customer service and manage your business efficiently. Today, various software available in the market has compelling automation capabilities to enhance every aspect of your online business. Let’s concentrate on some of the astonishing ways to provide automation to your eCommerce business.


Spectacular Ways to Automate Your eCommerce Business

 

Manage Your Reviews & Feedback

As an eCommerce brand, you must know the importance of reviews and feedback. It has the capabilities to make or break your entire business. While shopping for any online products, more than 65% of customers rely on online reviews. If they find that your products contain various positive reviews, they can buy the product in one go. On the other hand, even if you are selling a great quality product, but you do not have positive reviews or there are no reviews at all, it can drastically affect the shopping decision of customers.

To escape such a situation, you need to encourage your customers to leave their valuable feedback after making a purchase. In this regard, you should send them emails and messages from various mediums. But the most critical factor is whether you are managing your reviews or not. Take it straight; you can not manage your reviews without automation. An analytical software such as etraKY BS with the review management feature along with various other features can help you with it. It can manage all reviews in a single dashboard and let you concentrate on each feedback. To know more about the review management system, you can click on this link.


Keep an Eye on Your Stocks

Traditionally managing your stocks can put you in the situation of Oos (out-of-stock), and such a situation can disappoint your customers and may weaken their trust in your brand. But on the other hand, if you implement automation to this aspect of your business, you can not only generate ultimate revenue but also build a solid customer base. Several software in the market works as a stock availability monitoring tool. It works as a watchdog and keeps track of your stocks effectively, and such software sends you a notification every time a product gets out of stock or back in stock.

In this way, you can keep your stock updated and can provide a pleasant shopping experience to your customers. Such automation is necessary to stay competitive in the market because once a customer experiences the Oos situation, they can quickly switch to your competitors.


Re-Target The Abandoned Cart Customers

According to the latest survey, approximately 72% of shopping carts get abandoned by customers because of various reasons. However, by taking the help of automated software, you can re-target those customers to come back and complete the checkout process. There is multiple powerful software available in the market that automatically reminds the customers about their abandoned carts. In this process, all you must do is integrate your ERP system with such software that can automatically send emails regarding the abandoned carts to every customer. Sending manual emails to every customer is a time taking process, so it’s better to take the help of automation.


Analyze the Every Move of Your Competitor

In the process of generating tremendous sales and building a vast customer base, you must keep an eye on every move of your competitors. It can affect your business if you do not analyze their strategy and offer something more specific to your customers in comparison to your competitors. But how will you do that? It is pretty tough to know every move of your competitors without taking the help of any robust competitor tracking tool. Such software can work effectively and provide accurate results by analyzing every move of your competitors. This kind of automation can effectively let your business survive in this fiercely competitive era of eCommerce. Apart from that, such automation can also help you stay competitive and intensify your overall business growth.


Accurate Product Listing

As a brand or seller, you need to list your products on multiple eCommerce platforms before you start selling them. You need automation to execute this process successfully by adding high-resolution images, elaborative descriptions, and engaging product titles and videos to your product page. You should do this part of the eCommerce business appropriately because it lets your product appear in the search results on multiple platforms. Adding relevant or top searched keywords with descriptions and titles is required to make your products searchable.

However, we are all human, and we are prone to make mistakes, but a single mistake regarding the listing process can have an adverse effect on your online brand. However, with the help of listing quality analytics software, you can execute this aspect accurately. Such software can notify you whenever a listing goes incorrect or requires any enhancement.


Conclusion

Thus, these are some of the fundamental reasons why you need to automate your eCommerce business and how you can automate it. In today’s world, speed matters a lot; none of the businesses can survive for a longer time without automation. This scenario is not only in the eCommerce industry but also in other industries. Automation is the only way to help your business expand and flourish to meet the deadline and serve your customers dynamically. Customers prefer online shopping because they can buy almost anything sitting in their comfort zone.

They want their order delivered to their doorstep as quickly as possible. To meet such expectations of your valuable customers, you need automation in your online business. As mentioned above, various software available today can automate the various aspects of your business.

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How to Select Wholesale Products to Sell on Amazon?

There is no doubt that the association with any business is related to generating revenue. As an online brand, your ultimate goal will be to upscale your earning potential and meet your economic goals. Whether some want to start their online business to earn their living, and some get onboard on eCommerce marketplaces just to attain additional income. Your online business journey might start with the most prominent eCommerce platform, Amazon.

In this revolutionary eCommerce market, selling wholesale products on Amazon can be a great idea to generate compelling revenue. There is a wide range of products that you can sell in a wholesale format on Amazon. This pathway can be a secure way to generate tremendous revenue if it is done effectively and efficiently. When selling wholesale products on Amazon, the key factor to consider is selecting the right product you want to sell. Now the question is, how will you select the right wholesale products to sell on Amazon? Well, this blog is the answer to most of your queries about wholesale products. Let’s find out the ways that can help you immensely in terms of choosing the right wholesale products to sell online.

 

What is Wholesale Selling Method on Amazon?

Selling wholesale products on Amazon is when you buy products in bulk at a discounted price from third-party manufacturers and resell those products to customers via Amazon. If you are new to this industry, selling wholesale products on Amazon can be a great way to represent your products in front of a broad customer base. At the same time, this method also requires you to buy a heavy quantity of products when compared to the traditional selling method.


Effective Tips to Choose the Best Wholesale Products to Sell on Amazon


Always Go for a High Demand Product

It doesn’t matter how you have invested in buying wholesale products to sell on Amazon, and success always depends on its demand. If the product is not in demand, you may lose money. So before anything else, you need to consider selling those products that are highly in demand on Amazon. You can select wholesale products from the Amazon bestselling category. It can be apparel, electronic items, jewelry, toys, shoes, beauty products, books, etc. You can get the list of the best-selling products from every category of Amazon and then choose the right one to bulk and sell to first-party customers. Apart from this, it will help if you study the current market trend to analyze which products are suitable for wholesale sale on this gigantic eComm platform.


Select a Lower Competitive Products

Everyone wants to sell a high-demand product, but the tactic is always to select such products that customers want to buy online but are yet not present on the marketplaces. However, the product should fall under the category of Amazon only. To sell a unique product on this platform, you can take the help of Amazon advertising features, and it can help you set yourself apart from competitors. You can either go for Amazon-sponsored ads or PPC advertising. This method can help you to attain the buy box effectively. To sell lower competitive wholesale products on Amazon, you can also implement a great listing strategy. Adding an elaborative product description, attractive product title, and high-resolution images with the involvement of relevant keywords can make your product visible to your potential customers. In this regard, listing quality analysis software such as etraKY BS can help you immensely. It can provide you with the guidance to revamp your listing as per the market standard.


Select a Profitable Product to Sell on Amazon

You may find a high-demand, less competitive product to sell on Amazon, but it’s not worth it if it can’t generate enough revenue for you. Hence, profit analysis is also crucial while selecting wholesale products to sell on this prominent eCommerce channel. To implement this tactic successfully, you can apply a robust pricing strategy that works for your product category and ensures profitability as well. Analyze the pricing strategy of your competitors or any other seller or brand who are reselling the wholesale products on Amazon. A price tracking software such as etraKY BS can help you with it. Apart from this, it will be best if you choose a much lighter and smaller product to sell as it can save your money related to shipping.


Advantages of Selling Wholesale Products on Amazon

 

Get Connect with Millions of Customers

As you know, Amazon is the largest eCommerce platform in India and has millions of active users. In this way, this platform offers you an immense chance to get connected with millions of customers from multiple locations. While selling wholesale products through this platform, you will be able to intensify your customer base and get an opportunity to connect with various manufacturers and brands across the country.


Intensify Your eCommerce Sale

Amazon is the leading eCommerce platform when it comes to generating online sales. According to a survey in the past few years, this eComm platform has generated approximately 175 billion dollars in sales. Thus it is crystal clear that selling wholesale products on this channel can boost your conversion rate and make it a beneficial deal for you. It can not only accelerate your sales but also help in flourishing your business more than ever.


Saves Time and Money

Time is money, and money is essential in terms of managing your eCommerce business. Amazon can save time and money with the help of its spectacular fulfillment by the Amazon(FBA) method. Investing in this advanced feature of Amazon can save the time that you may spend on choosing a fulfillment process and on third-party logistics. It can save your money from investing in unnecessary charges of any other logistic and warehousing company.

So, these were some of the effective ways to select and sell wholesale products on Amazon. Whichever method you choose to sell your products on any marketplaces, you need to take care of one thing on a priority basis: managing your stocks. A stock-out situation can break the trust of your customers and can affect your business tremendously.


Conclusion

Before selecting the right wholesale products to sell, you need to understand your capabilities and market tendencies. It can become a clumsy task to perform, but it can become beneficial for a long-term profit. With a great approach and planning, you can select the right product and sell it on Amazon without hassle. Keeping an eye on stocks, listing, pricing, and your competitors can be fruitful for your business. You perform all these practices accurately with the help of etraKY BS. So in terms of attaining a decent revenue, you can start selling wholesale products on Amazon within a few steps.

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Five Reasons for Cart Abandonment & How to Provide Checkout Confidence to Your Customers!

The eCommerce industry is an accumulation of benefits and losses. It depends on you what aspect you are choosing for your business. To become a successful eCommerce business entrepreneur, knowing about every little factor is essential. One of the significant aspects is cart abandonment. When an online customer visits a marketplace and adds the products to their cart but disappears without making the final checkout process, it creates the situation of cart abandonment.

To increase your sales as well as your revenue, it is crucial to monitor the reasons behind cart abandonment. According to a recent survey, eCommerce businesses lose over 65% of sales because of cart abandonment. It drastically affects your brand’s credibility and reputation at various levels. However, if you find out the significant reasons behind this, you will be able to minimize this percentage effectively. In this particular blog, we have mentioned some of the reasons that lead to the abandonment of carts. It can help you in providing checkout confidence to your potential customers.


Reasons Behind Cart Abandonment in Online Business

Before taking essential steps toward minimizing the cart abandonment rate, it is imperative to know the reasons behind it. Your time and effort can vanish if a customer abandons the cart without completing the checkout process. Here we are mentioning some of the specific reasons that may clear the air and make you understand why it happens most of the time.


Unexpected Additional Charges

One of the most common reasons behind cart abandonment is additional charges that get added at the time of final checkout. At this time, customers may change their shopping decisions and abandon the cart immediately. During the checkout process, along with the product’s actual price, marketplaces also add the shipping, delivery, and other charges. It highly affects the product’s actual price and makes the customer rethink before making the purchase. It immensely affects the customers’ satisfaction level if their charges are hidden.

The ultimate solution is to provide every detail of each charge that is to be added to the products. In this way, they can completely understand the charges they will pay, which may help minimize the cart abandonment rate.


Compulsory Account Creation

A new customer can not make a purchase without an authenticated profile on prominent eCommerce platforms such as Amazon, Flipkart, Myntra, etc. Sometimes customers don’t want to spend their time on such a process, which is also a reason behind the increasing cart abandonment rate. To deal with this situation, marketplaces should never force the customer to create an account, and instead, they should provide guest checkout options. As a brand, you must keep this in mind if you plan to create your own online shopping portal.

In terms of collecting customers’ personal information, such as their contact number, email address, and delivery address, ask these questions after they make a purchase. Every upcoming eCommerce brand is establishing its business with this tactic. To resolve this problem, you can also sell your products on websites that provide the option of guest checkout as well.


Limited Payment Options

A customer may abandon the shopping cart if they don’t find a suitable payment method. Although we live in a digitalized world, many still only understand the language of cash. Hence there must be an option for a cash-on-delivery. Most customers prefer to pay the amount at the time of order delivery. So along with the credit, debit, UPI, and wallet payment options, there must also be the option of COD. You need to understand the fact that customers don’t develop trust quickly if they do not hear about you. This can be the reason why they abandon the cart in case of the unavailability of cash on the delivery option.


Poor Stock Management

Suppose a customer adds a product to their cart, but the item gets out of stock during the final checkout process; what do you think it leads towards? Of course, it increases the cart abandonment rate. Thus, poor stock management can also be the reason for this devastating situation.
So you need always to keep an eye on your stock to decrease the cart abandonment rate in the future.

Now the question is, how is it possible to watchdog your stock 24×7? Well, at this point, you need to take the help of a robust stock analysis software such as etraKY BS. It provides you with real-time notifications along with a stock analysis report. In this way, you will be able to get clarity on your stock and never miss a chance to dissatisfy your customers. This software alerts you whenever a product gets out of stock and gets back in stock.


Not Maintaining the Price Hygiene

It can be another reason for the increasing cart abandonment rate in the eCommerce industry. You must know that based on recent research, it has been found that approximately 75% of customers compare the price of the product on various eCommerce sites before taking the final checkout step. Customers never want to pay extra for a product if they find it at a lower price somewhere else.

In this scenario, sellers or brands need to monitor the prices of their competitors. But this task may consume a lot of time or may potentially take up your whole day. A more sensible solution is acquiring price tracking software such as etraKY BS. It can also help you track the historical data to understand your customers’ changing preferences. So, by maintaining the price hygiene across the channels, you can somehow minimize the cart abandonment rate.


Conclusion

Now, you must have got an idea about the various reasons for the cart abandonment. You may follow the above-mentioned solution to provide checkout confidence to your customers. You may also focus on other vital elements that can help reduce the cart abandonment rate, such as inaccurate return policy, complicated checkout process, delayed shipping and delivery options, payment insecurity, lack of customer support, etc. However, you can effectively diminish these issues by implementing best practices for a hassle-free checkout process. Some significant issues such as maintaining the price hygiene and stock unavailability can get resolved with the help of powerful brand analytics software such as etraKY BS.

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