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As a massive venture in the eCommerce industry, Amazon never wants to disappoint its customers on any terms. They always look forward to providing an excellent customer experience. There are so many factors that Amazon prefers in terms of holding its remarkable reputation in the market. This extensive eCommerce channel works as a chain between customers and sellers. Its ultimate goal is to connect them with relevant products as quickly as possible. To do so, Amazon uses its own search algorithm, which is designed by A9, a subsidiary company of Amazon. Using the A9 algorithm can be a free and dynamic way to upsurge organic search and improve your overall sales.

You can do it by implementing search engine optimization(SEO). When it comes to SEO, most of us only think of Google SEO, but you need to understand that there is something called Amazon SEO if you want your customers to recognize your products more effectively. However, with the help of some crucial analysis and strategies, you can make your products appear in Amazon’s search results. If you are an old seller and still unable to get the recognition on Amazon, then this indicates that you are missing out on A9 algorithms. Customers must find your product page if you sell products on this gigantic platform. If it does not appear in search results, this blog is just for you. Here you will know the importance of the Amazon ranking algorithm and how it works.

What is Amazon Ranking Algorithm, and How Does it Work

As we have mentioned above, the Amazon ranking algorithm is designed by the sub-company of Amazon, which is known as A9. Building an empire is not easy, but Amazon has completely changed this perception. It has changed the destiny of the eCommerce industry by providing a spectacular customer experience. It smartly analyzes several distinctive pieces of information to determine which product appears at the top of search results. Here are some of the essential information that the A9 algorithm examines when determining the product rankings:

• If you have used any keywords with your products or not during listing them on Amazon.
• Whether or not your products are selling well, it analyzes your sales conversion.
• Customer reviews also matter; they analyze whether your customers are happy with your products.
• A9 algorithm analyzes your historical performance and whether you have any record of sustainable sales.
• It also examines your delivery time and whether your customers received their products on time or not.
• The algorithm also examines the price of your products.
  Thus, Amazon’s ranking algorithm considers many criteria to regulate who appears on the first page of a search, which is definitely a worthwhile place to be. In such a way, more people will see your products, and you will be more likely to win the buy box.

Essential Factors That Can Increase Your Amazon Rankings

Since you are an Amazon seller, you need to increase your rankings on this platform. It can help you immensely in selling your products accurately and smartly. Customers will be able to find your products, and they can order yours’ instead of your competitors. So let’s see how those essential factors can help you increase your Amazon rankings.

Product Title Plays an Important Role

In the process of increasing your rankings on Amazon, you should focus on deciding your product title. This is probably the most critical factor for Amazon SEO. In the product title, you need to include the most relevant keywords for the product. Here we have mentioned some practical suggestions that can help you improve your product title and automatically increase your’ Amazon rankings.

• Add your brand’s name to the title.
• Include the nature of your product.
• Incorporate the details about your product.
• You must add on the color, width, and size.
• Do mention the material or ingredient of your product.
• You can also add on some of the specifications.

However, you are not supposed to do the keyword stuffing in the title, as it can affect your Amazon rankings. As similar as Google, Amazon also constantly avoids keyword stuffing. So it is better to avoid doing that; otherwise, your wise Amazon algorithm will not pick your product. Apart from that, you can also use brand analytics tools such as etraKY BS to improve your product title. It can let you know if anything related to the product title area does not satisfy the Amazon listing quality score.

Use Backend Keywords in Amazon Seller Account

Most of you may not be aware of the fact that backend keywords also affect your Amazon rankings. These keywords are essentially hidden keywords and can be used in the backend section of your Amazon seller account. These keywords generally instruct the A9 algorithm that the specific product listing on the channel is mainly targeting keywords. You must consider backend keywords if you want your product to get notified by the A9 algorithm for Amazon rankings. Backend keywords should be added as meta tags, and you must fill out the five essential fields. Each line should be limited to a maximum of 50 characters. Remember that you are not allowed to exceed the limit; otherwise, Amazon will not be able to index your backend keywords. Here we mention some important rules you should follow while filling out the backend keyword field.

• It will help if you do not repeat the keywords.
• Avoid adding quotation marks, as it can reduce the overall character count.
• Do ignore commas.
• You must ignore using too many synonyms of the same keyword.
• You can use spelling variations.

Make Your Product Description Readable

The product description of your specific product also plays an essential role in increasing your Amazon rankings. It should be readable, spontaneous, and convincing from a sales perspective. To follow that, you should add several bullet points with the description. It informs your potential customers about the product in an elaborate manner. You must focus on adding detailed, informative, and easy-to-read points. In the description as well, you need to add relevant keywords too. It will relate to expected customers and provides the SEO benefit of adding your keywords. Bullet points are elementary, as they can catch the customers’ eye on some of the specific features of your products. Along with the features, you can also add the product’s benefits in the description.

Reviews & Ratings are the Game Changer

Amazon’s reviews and ratings are also crucial factors that the A9 algorithm considers in the process of increasing your rankings on this platform. Usually, products that rank on the first page of Amazon have a quality review than others that fall beneath. You can understand from this that having a maximum number of reviews affects the click-through rates and eventually upsurges the overall sales that affect the product ranking. In this regard, you must work on getting more and more reviews from your valuable customers. You can send them a follow-up email or message on WhatsApp, asking them to leave their feedback. If you have negative reviews, you must look into the issues with your products and fix them as soon as possible. You can take the help of Amazon seller software such as etraKY BS to manage your reviews precisely. In this regard, you can also take the help of our entirely new refreshing eCommerce strategy called SCRAP.

Conclusion

Winning Amazon’s ranking is all about understanding what Amazon’s A9 algorithm has the expectations from you as a brand or a seller. There are various ways to optimize your Amazon product page and meet its algorithm’s expectations to achieve a decent ranking. Consiering the points mentioned above can effectively help you in this regard. Apart from that, you can take advantage of etraKY BS as a listing quality analytics software. It can help you in enhancing your listings and notifies you to add relevant keywords where it is necessary to add.

While dealing with the eCommerce industry, it is essential that your product must be available there 24×7 to meet the demands of your customers. It is one of the challenging factors of the eCommerce business. Managing location-wise product availability is not that easy; it requires standard inventory management on a regular basis. As a brand, if your business is expanded all over the country and you are selling your products at almost every location in India, then it can be stressful for you to manage the availability of your products at every location. As much as your business will expand, you must take care of product availability and inventory.

Availability is the crucial aspect of our new eCommerce strategy called SCRAP. Having adequate products at the right amount in the right location is imperative to running your online business successfully. Believe it or not, the success of your brand also depends on how well you manage your stocks, especially location-wise stocks. If you cannot do it, it can terribly affect your business in terms of customer satisfaction and revenue generation. Just a little missed management of stock availability can ruin the entire effort you have implicated in your online brand establishment. In this blog, we have covered the significance of hyper-local analytics.

Five Main Advantages of Hyperlocal Fulfillment Analytics

Handling the location-wise product availability is essential in terms of trust-building. To gain the trust of your customers, it is crucial to keep a check on location-wise product availability. If your Products are not available for the customers at the time of making a purchase, it will automatically impact their trust in your brand. They can even move to your competitors to buy the same product. However, with the help of stock analytics software for eCommerce, such as etraKY BS, you can handle this most critical aspect of the eCommerce business as they provide synchronized information identifying your conversion and fill rates of that particular location.

Helps Track Your Stock Availability Regularly

It is not that easy to track your stocks regularly. You just can not count it on your fingers, as manual tracking involves the chances of errors. The manual process of stock tracking can impact the measure of order receiving and order fulfillment. Several products that are damaged but do not get removed from the stock can also lead to significant errors in your counts. The happening of these types of errors at multiple locations can leave you with an inaccurate inventory count. To ensure stock availability on a regular basis without any error, you need to take the help of stock analytics software for eCommerce. With the help of such software, you can effortlessly manage your inventory under one single panel. It provides visibility of handling the stocks for various channels at multiple locations. In such a way, you can easily handle stock availability or product availability at various locations.

Application of Hyperlocal Fulfillment Concept

It is a brand new concept in the eCommerce industry. The eCommerce platforms have moved to a hyper-local fulfillment model. Hence brands need to get actionable insights at a pin code level. It is an ultimate beneficial concept that is emerging as a therapy for the challenges that make order fulfillment more complex in terms of managing the stocks. This concept relies on various fulfillment centers located in various urban locations in India. It can be either downtown or close to the core to stock and ship out products for your eCommerce orders. Bringing the product closer to the customers’ locations and then dispatching them is an excellent way to fulfill the orders faster without facing the situation of Oos (Out-of-stock). To take advantage of hyperlocal fulfillment service, you can get along with etraKY BS, as it provides information on stocks from various pin codes.

Adoption of Stock Analytics

Stock or inventory analytics is another effective way to handle the location-wise product availability for brands. In making vital decisions about your online brand, you require high-quality data in real-time. It generally applies to all aspects of your business, including stock availability. Powerful data can help you understand the upcoming trends and demands of the market and your valuable customers. To adopt the stock analytics, you need to integrate your system with robust cloud-based Stock Track Reports software such as etraKY BS. Via this software, you can access stock analytics that can help you take real-time actions, forecast upcoming demands, and help you in making the right decisions regarding your stock.

Smooth Integration with Your Suppliers

Undoubtedly, handling location-wise product availability can be challenging for you. However, integrating with your suppliers can make managing an accurate stock level based on various locations effortless. It allows you to view the essential information about available stock, price, and backorders. It can make the order fulfillment process much easier and more efficient for you and can also minimize the risk of stock-out situations. Integrating with your suppliers also ensures that they have specific products available in their stock whenever you need them. Your suppliers can also view the drop level of your stocks, and they can send you the right amount of stock you require. However, this is also a brand new process but highly beneficial to online businesses.

Easy Backup of Your Stock Data

Backup of your stock data or inventory data can also help you in the future in handling location-wise product availability. Losing your stock data from various locations can destroy your eCommerce business. It may take time to recover those crucial data, and in the meantime, you can lose various orders. It can impact the overall performance of your online business, so you must prevent your brand from these losses. A stock analytics software for an eCommerce business can help you in this situation. Using such software, you can keep your essential data safe and use it per your business requirements.

Conclusion

Thus, these vital advantages may help you in handling location-wise product availability. By following these above-mentioned tips you can never miss out on any of your customers. If you want to expand your business to the next level, you must get along with stock availability software such as etraKY BS. It can help you immensely in handling stock availability from various locations at a pin code level. It can effectively and accurately streamline all your eCommerce operations. Being an online brand, you can face several consequences in lack of poor stock management. That is why it is essential to power up your brand now by taking the help of such robust software available in the market. So, what are you waiting for? It’s now or never; take a stand and make your brand as powerful as it ever was.

In the eCommerce business, you have two significant reputations for beholding; your brands and your own. These two are the elementary aspects of the ultimate success of this prominent marketplace site Amazon. Most brands fail to give much attention to their seller feedback ratings as they do their product reviews. But it is never the best choice to do so. Avoiding focusing on your seller feedback can drastically affect the overall performance of your brand. As an eCommerce brand, your feedback rating impacts almost everything. From your capability to make a sale to how Amazon views your account.

Investing time and effort into keeping this metric as positive as it should be is way more important. This particular blog will make you discover why feedback is essential and how it can impact your online business while selling your products on Amazon. We have also mentioned the importance and need of this. So, what are we waiting for? Let’s dig in and find out?

What is the Amazon Seller Feedback?

Before going any further, you should know what exactly Amazon seller feedback is. Seller feedback is completely different from Amazon product reviews. You must be aware of the Amazon star ratings. Based on a scale of one to five stars, these ratings provide other potential customers a fair idea of what they can expect if they buy your product, precisely in terms of product quality, packaging, shipping, delivery, and customer service.

Customers who buy your product have 90 days from their order date to submit their honest feedback. What Amazon does is, obtain the average of previous reviews gained to calculate your seller rating.

That is displayed in terms of star rating or a percentage rating. Customers from various locations can view this vital information along with your product page and seller profile on Amazon. If you want, you can track your seller feedback and view your customers’ reviews using the Amazon feedback manager tool in seller central. At this panel, you also have the advantage of removing the negative reviews of your customers.

Importance of Amazon Seller Feedback for Brands/Sellers

As an eCommerce brand or seller, there are numerous reasons to pay close attention to your Amazon seller feedback. We have mentioned some of them below that can help you understand their importance more accurately.

Upsurge the Chance of Winning the Buy Box

There is no argument that Amazon is used globally to make a quick purchase. Today in India, customers from various regions use this impeccable platform to make a purchase of their choice. Millions of customers and sellers automatically increase the competition of winning the buy box. However, winning the buy box efficiently improves your chances of generating more sales in the Amazon ecosystem. It is not that easy, but manufacturing and selling quality products, on-time delivery, and excellent customer service can help you attain positive Amazon seller feedback. It creates your image as a trustworthy Amazon seller.

It Affects the Purchasing Decisions of Customers

In online shopping, customers don’t have the advantage of analyzing a product closely. They don’t even have any salesman to answer their queries. All they have are several reviews to determine whether the product is trustworthy to buy or not. They quickly check your feedback ratings to make their shopping decisions. The right amount of positive feedback and rating can convince them to make a quick purchase without doubting you and your products. In this way, Amazon feedback affects the purchasing decision of your customers.

Poor Feedback Ratings can Remove You from Amazon

Since its beginning, Amazon has been obsessed with providing a quintessential shopping experience to its valuable customers. This eCommerce platform is very particular in terms of its seller’s or brand’s performance. It has performance standards that are crucial for you to maintain. In lack of meeting those standards can result in suspension or even removal of your Amazon account. Amazon seller feedback is one of those standards that should be maintained. It ultimately increases the importance of seller feedback on Amazon.

Provides you Competitive Advantage

A positive Amazon feedback seller gives you a competitive advantage. Not every customer tends to leave feedback after buying your products, read every product review on your page, or check your feedback score. But there is the probability that they may take a look at them. Having positive feedback can never hurt their trust and diminish their reputation in the Amazon marketplace.

It is even more critical when you are directly or indirectly competing with millions of sellers and brands out there. Every day, a number of new sellers are joining this platform, so having positive feedback can help you immensely in terms of competing with them.

How to Attain Positive Seller Feedback on Amazon

After knowing the importance of Amazon seller feedback, it’s your turn to know how to attain more positive feedback or reviews. The following points will help you to gain positive reactions from customers.

– Offer a fantastic product with adequate service.

– Implement early shipping of placed orders.

– Always keep a check on your stock availability.

– Implement informative and accurate product listings.

– Ask your customers to leave seller feedback.

All these factors can make your customers happy and convince them to buy your product in the first place. If you can satisfy your customers at every point, they can eventually leave positive seller feedback for you. The above factors are not only helpful in attaining positive reviews but can help you sell on Amazon without any disruption.

It can also help in upsurging your revenue. In this regard, you can take the help of some Amazon seller software such as etraKY BS. This software can help you in increasing your product visibility not only on Amazon but on various marketplaces.

Conclusion

Thus, you must have understood the importance of positive seller feedback on Amazon. The more impactful reviews you will receive, the more efficiently it can help your eCommerce business move forward on Amazon. This platform is not only a selling platform anymore but has become massive in the past few years. Customers believe in the name of this outstanding eCommerce channel. That is why Amazon prefers to have sellers or brands with good reviews and reputations in the market.

Besides that, customers also don’t prefer to buy from you if you have a history of bad reviews. Although you can’t be perfect all the time, mistakes can happen from time to time, and you can experience low ratings occasionally. But the fact is that you must do all the possible things in your power to diminish them. You should not lose hope but continue to please your customers constantly. Buckle up and work towards it enthusiastically.

According to recent research, more than 65% of customers prefer to buy a product from online marketplaces purely in terms of the best price. Customers like to shop from eCommerce websites because it is convenient, easy, and offers so many choices to them. In addition, customers can efficiently compare the pricing of individual products on various marketplaces and select the best deal. It means you must maintain your products’ price hygiene across various eCommerce channels. You risk losing valuable customers if you don’t know how to set a dynamic price for your products. It can diminish your brand value as well.

As a brand, you need to understand and visualize what is happening in the online industry. In terms of building a successful brand, you also need to track your competitors’ prices as well. To attract customers to your products, it is crucial to keep a check on competitors’ prices. It will help if you implement a price tracking strategy to establish your brand as one of the customers’ favorites. It is one of the powerful aspects of SCRAP, our new strategy to power up your brand effectively. In this blog, you will learn why price tracking is essential to building a successful brand and how etraKY BS can help you with this.

Why Price Tracking is Important for Online Brands

You can not deny the fact that competition is surging on a daily basis in the eCommerce industry. Customers have millions of options for buying one single product. To attract customers to buy your product, you need to track, compare and analyze your competitors’ product prices. In such a way, you can offer something different to your customers. Remember one thing, until or unless you are not offering the best deal to your customers, you won’t be able to increase your sales. Apart from that, price tracking is essential in terms of maintaining price hygiene across the channels. It can not only help your brand to stand out differently but also helps you in generating more sales. Let’s see how tracking price benefits your eCommerce brand.

Monitor Your Competitors’ Price

Price tracking is beneficial in monitoring your competitors’ prices across various eCommerce channels. Suppose your competitors sell the same product as yours at a lower price. Why would a customer buy your product instead of theirs? However, by monitoring your rivals’ prices, you can set up your product prices accordingly and accelerate your sales rapidly. In this varied process, etraKY BS works as an eCommerce price tracking software. It offers you quick reports on who is on the buy box at present. This software can provide you with the sellers or brands’ name that has attained the highest buy box button. etraKY ensures you won’t lose your revenue because of poor pricing management. It provides insights into competitors and lets you be on the same page.

Dynamic Pricing Control

The importance of price tracking increases when it comes to controlling the prices of your products in diversified markets. Price tracking is not only about applying a lower price than your competitors. Sometimes customers don’t prefer to buy the lower price products. Because of their mentality, most of them think that if a product is lower in price than others, that means the manufacturer has compromised with the quality. At this point, you need to control the prices dynamically. After analyzing your competitors’ market trends and prices, you need to act smart and offer a reasonable price to your customers. To implement this process vigorously, etraKY BS can incredibly help you.

Control Price Breaching

Pricing tracking is crucial in terms of controlling the price breaching across multiple eCommerce platforms. As an eCommerce brand, you must have experienced the issue of price breaches from the sellers’ end. Sometimes sellers sell your products at a lower price than the authorized ones. It is called price breach, and this practice takes place due to the less surveillance on eCommerce platforms. This activity can affect the pricing policies of your brand and leave a destructive impact on customers as well. To avoid this situation, you can take the help of etraKY BS. This enormous software provides you the assurance that you have complete control over every seller’s operating system. It sends you real time WhatsApp alerts whenever a seller breaches the market operating price. You can monitor them and can take the required actions against them.

Historical Price Movement

History repeats itself, and this statement also applies to the eCommerce pricing strategy. Historical access to pricing is essential to analyzing your past pricing strategy and can help you improve your current prices. Historical prices help you know what may go wrong and what can help you generate more sales. It is one creative way to revamp your pricing policies while dealing in this highly competitive and sensitive industry. As an intelligent price tracking solution provider, etraKY BS helps you extract your historical price data. In such a way, as an eCommerce brand, historical price movement can let you apply most dynamic prices to your products. Eventually, in such a manner you can retrieve more customers and stand ahead of competitors in terms of pricing management. To get your historical price movement, etraKY BS is here to help you. It provides you the data of your pricing history, and you can specifically use that information to power up your brand at various eCommerce sites.

Seller-Wise Price Monitoring

Price tracking is essential in the manner of seller-wise price monitoring. It provides information about all the various sellers at what pricing they are selling your products and who have achieved the buy box button. However, you can not get this data manually; it requires automation. In this regard, etraKY BS can help you effectively. It works as server-based software and doesn’t leave any chance of mistakes or delays. By accessing these data from anywhere at any time, you will be able to see the pricing of every seller and analyze who is performing well. Later on, you can use the most prominent pricing to sell your products. etraKY BS provides you the seller-wise monitoring data through tracking their locations and rectifying the price at which your products are being showcased on channels. Our software is eligible to monitor the price of your sellers from diversified eCommerce channels such as Amazon, Myntra, Messho, Flipkart, Ajio, etc.

Conclusion

Now hope you understand why price tracking is essential to building a successful brand. Pricing can affect your overall brand success as it directly impacts the shopping decision of your customers. In case of a poor pricing strategy, you can lose your potential customers, and they can buy similar products from your rival brands. In such a manner, as a price tracking software, etraKY BS can help you intake a hold of conversions through tracking price on various eCommerce channels. We provide you with a real-time Whatsapp alert to notify the situation of price breach and MOP (Marketing operating price). Apart from that, etraKY BS provides you with extensive data on historical price movement and seller-wise price monitoring. All these features can ultimately help you provide an excellent customer experience and automatically upsurge your sales.

As an eCommerce brand, your success depends on so many factors. One of them is customer satisfaction; without it, you can’t be able to establish your brand on various eCommerce marketplaces. These days customers have complete control over online marketplaces. To fulfill the demands of your customers you require an appropriate view of product availability. You need to know location-wise product availability and how soon it can get delivered to your customers. If you cannot monitor product availability, your customers can buy the identical product from somewhere else. Poor product availability analysis can also lead you to overstock the products as well.

A lot can happen if you are not able to keep a check on product availability. Availability is the essential aspect of SCRAP, a tested strategy that can help you create a successful brand story. To enhance your brand’s trust and credibility, it is essential to always have clarity in your product’s availability across multiple channels. Suppose customers rely on your brand for any specific product, and that is unavailable in your stock.

Undoubtedly, it can affect their trust and convenience them to purchase from your competitors. In this special edition, we have mentioned why you need to keep a check on product availability and how etraKY BS can help you with it.

Significance of Product Availability

If you have listed products on various eCommerce websites, then it is vital to know the location-wise availability of each product. The unavailability of listed products can disappoint your customers if they find that products are unavailable for delivery. It can make you lose your potential customers. Unlike physical stores, customers always have access to buy their desired products anytime from online marketplaces. That is why product availability is crucial to never miss out on a single customer.

The unavailability of products can impact your annual revenue. Nowadays, eCommerce channels have moved to a hyper-local fulfillment model. Hence, it is more critical for you to get actionable insights into multiple pin codes and cities you are operating. To monitor your product availability efficiently, etraKY BS, a brand analytics tool, can help you immensely.

Reason You Need to Keep a Check on Product Availability

Apart from increasing your customers’ trust, there are other reasons to keep checking products’ availability. Here we will mention some of the other essential reasons you need to analyze your products’ availability.

Maximize Your Conversion Rate

Unavailability of products can disappoint your customers to the next level. Once you fail in fulfilling your customers’ demands, they may never return to you. It can minimize your conversion rate as well. To maximize your conversion rate, it is crucial to keep a check on product availability. As a brand, if you want to make a robust market presence, you must have a complete idea of available or unavailable products in your stock. But it is not that easy to monitor your stocks all the time.

To handle this situation adequately, etraKY BS is here to help you out. It provides real-time data on your inventories and notifies you as soon as any product gets out of stock or back in stock. It can save you from overstocking the products and ultimately save your money. With etraKY, you will never get in a situation where your customers get disappointed. You can escape the situation of Oos very well. It can result in you maximizing your conversion rate.

Upswing Sales Opportunities

Whenever a customer faces unavailability at the time of purchase, the demand for that specific product naturally goes down. It can impact your sales performance drastically. That’s why it is important to always keep a check on product availability so that your customers never face an out-of-stock situation while shopping. Available products can increase the demand of the customers and ultimately helps you upswing your sales opportunities.

If you want your products to always be in demand, you need to constantly check whether products are available in your stock or not. Always ensure that products are visible and available for your potential customers. In such aspects, etraKY BS can help you in constructing a better mechanism by keeping a check on availability on a real-time basis.

To Attain Positive Customer Review

Once customers start trusting your brand for a specific product, they always want to buy the same product. However, their trust can get broken if they find that the product they are looking for is not available at the time of purchase. In such a scenario, they can leave a negative review that may create a challenge for you in building more customers. Several eCommerce platforms have the review and rating feature; if your products don’t have good reviews, it can negatively impact your targeted customers.

To attain positive customer reviews, you need to ensure that products are available to fulfill their demands. You need to consider this as a primary requirement for your eCommerce business. As a brand analytical tool, etraKY, BS provides complete visibility of your inventories across the channels and helps you meet the demand of your customers. In such a way, your customers never get disappointed, and you can attain their positive reviews.

Outride Your Customers

Customers looking for a specific product to buy from your brand can not select you if they find the out-of-stock situation repeatedly. Customers do not have the patience to wait and let the products get back in stock. In the case of Oos, your customers can move to your competitors to make the purchase. It can leave you behind your competitors and let you lose your valuable customers. If you want to outride your customers, you have to keep a check on product availability. Customers have thousands of options for one single product.

So it would be best to be alert about not losing a single customer. You need to provide a dynamic customer experience to beat your competitors. As a brand, you must put extra effort into presenting your products online. It should be a matter of consideration for all the brands out there. With etraKY BS, your competitors will never be able to fetch your customers. To compete effectively with your customers, this software provides you with tracking records of your stocks on a real-time basis.

Conclusion

Satisfying your customers in every circumstance should be the ultimate goal of your online business. You can not write your success story without pleasing your customers. Customers are the primary focus, whether online or offline because they decide your fate. That is why it is essential to always keep a check on your product availability. Customers visit an eCommerce website to make a reliable purchase. If they find your brand reliable for them, they will make the purchase again and again. But if you fail in fulfilling their demand just for once, it can hurt your brand’s credibility.

However, to save you from such situations, etraKY BS focuses on accelerating your brand’s flexibility. As a software, it minimizes your problems related to product availability and sends you a notification on a real-time basis. It can help you with multiple channels to keep a check on your inventories under a single panel. etraKY BS can help you forecast the upcoming trends and demands of the eCommerce industry. Especially during peak time, you can arrange your stock before the sale and fulfill the demand of your customers.

The eCommerce industry has provided an immense opportunity for brands and sellers to make their presence on the various eCommerce platforms. However, having an eCommerce business is not as easy as it used to be. These days customers have so many possibilities to choose from that it is a combat for brands to stand out from their competitors and for customers to find a brand they can trust completely. The crucial difference in success is a fusion of ingredients among essential, appealing, and upgraded product content. 

The best product content is a part of our brand new strategy SCRAP. It is also a collaboration of informative product descriptions, engaging product titles, and high-resolution images. It should contain relevant keywords to attract the target customers. Product descriptions and product titles are essential to creating a successful brand story.

It helps your product to become more visible on various eCommerce platforms. Necessary and accurate information about the convenience of the product for the customers to make a purchase. In this blog, we have mentioned why every aspect of product content is essential for your online brand and what could be a possible impact. We will also let you know how etraKY BS a brand analytics tool can help you enhance your product content.

Why all the Aspect of Product Content is Essential for Your Brand

As mentioned above, there are three significant aspects of product content: product description, product, title, and product image. These aspects can eventually help you increase your brand awareness, credibility, and revenue. Let’s see how these aspects of Content can be essential for your brand.

Product Description

In eCommerce, industry customers do not have the advantage of evaluating the product physically. All they have is a product description, so it should be precise and informative. You must include bullet points in the description as it helps the customers to read the essential information promptly. The Content of your products should be specific and accurate, and you must add all the specifications of your product. Suppose you are selling mobile phones; you must add the brand name, camera features, display screen, and the information about battery and processing.

It helps customers to know more about the product and further convinces them to buy your product. Apart from that, your product description content should be simple and understandable for a layman. Product content is your ultimate chance to show your authenticity; you can tell your customers why they should select your brand and why your product is a perfect fit.

As a marketplace seller analytical tool, etraKY, BS notifies you whether your product description is user-friendly or not. This quintessential software can even let you know whether your description includes the bullet points or not. In such a way, etraKY BS can help you implement a dynamic product description. Follow these essential steps to revamp your product description.

• Try to write the product descriptions in your own words. Copy-paste can diminish the actual essence of your product.
• Always try to highlight the several qualities of the product.
• You must add how it can resolve specific problems with your product description.
• Write a product description according to your targeted customers.
• You must add specific details of your products in the description.

Product Title

Product title is also an essential part of product content. The title of your product helps your customers to find your product quickly. Product title also helps increase your product’s visibility on various eCommerce websites. You must include your brand’s name, product name, variant, color, flavor, and material. Apart from that, the product title must also include the size, quantity, and unit of length. All these aspects are vital to creating an attractive product title. Besides that, you must add relevant keywords with the title.

Keywords can help your product appear in several eCommerce sites’ search bars. So, it is crucial to add an appropriate product title while listing them on diversified marketplaces. To make a complete product title, you can take the help of etraKY BS, which can effectively guide you in adding a decent product title. Here we have mentioned some of the essential points that can help you enhance your product title.

• The quality of the Content language should be easy to read and understand for customers.
• The structure of the product title should be appropriate and include the brand’s name and specification.
• Use the SEO-based top-ranked keywords with your product title.
• The product title should be simple but searchable for customers.

Product Image

Unlike a physical store at online shopping, customers don’t have the advantage of verifying the product too closely. Images are the only thing they depend on for a quality purchase. So, if your products do not have high-resolution images, it can drastically affect customers’ shopping decisions. You can build trust in your products in customers’ minds with high-quality images. They got the advantage of analyzing the products more closely. It can give them a proper online shopping experience.

High-resolution images can help your brand build trust among the customers. It will help if you consider that images leave the first impression of your brand on customers. That is why it is required to add high-quality images of your products. The following steps can help you in intensify your product image.

• The image of your products should be attractive and tempting.
• Image resolution should be less than 1080mp.
• You can use plain white backgrounds as it provides a clear view.
• If you are selling fashion apparel, you can use a dummy or models to represent your products well.
• You must add the different angles of the products for a better extensive view.
• To provide a clearer view of your products, you must add zoom-in features.
• Always try to add a bigger size of the product images.

After concentrating on these three significant aspects of Content, you will be able to make your brand more impressive than earlier. All it requires is an elaborative product description, product title, and product image. These three primary aspects of the Content play a crucial role in building the excellent reputation of your product. It enhances product visibility and lets your customers find your products online.

Conclusion

Customers worldwide use the eCommerce marketplaces to search, compare and learn about products before making a purchase decision. Occasionally, customers do visit some eCommerce sites and make the purchase immediately. They apply this process only to those products about which they have strong brand loyalty or trust. The connection between eCommerce platforms and online product content is more essential than ever; captivating customers with great products and keeping them engaged is achieved through impressive Content, both in terms of text and images.

With a better understanding of the motive and development of great Content and well-planned e-commerce strategies, brands can revamp their eCommerce presence to exceed customers’ expectations and be in a stronger position regarding their competition. Content is the key that helps your customers look for a specific product on various platforms per their requirements. If your Content is not up to date, your customers will never be able to find your product, which can ultimately reduce your sales and trust in the market. However, to place strong Content to your products, etraKY BS can help you immensely. It gives you the proper visibility of your product content across multiple platforms.

With the increasing popularity of online shopping, brands are now moving their businesses to eCommerce platforms. Unlike a traditional store, online stores have no humans available to showcase your products to potential customers. To sell your products online, they should appear in the search results. Whenever a customer decides to buy anything from eCommerce marketplaces, they first use the search bar to type the product they are looking for. Suppose your brand sells beauty products, and if it does not appear in the search results, customers will never be able to view and buy your product.

Post pandemic, more and more customers are shopping online. Which means your online product visibility becomes as critical as your in-store visibility. As per the customer’s first retail report released by Salesforce, more than 75% of customers begin product searches online. So, this is your brand’s window, and this is where you need to hold customers’ attention. But the primary question is how to appear high up on your customers’ search? Conceptualize the pages of an eCommerce website as digital shelves and relate that with the offline space.

Will the customer sieve through a shelf full of products to reach for your product, lying somewhere at the corner of the shelf? Undoubtedly, they won’t; if they have to buy a beauty product, they will select the brand visible to them on the front of the shelf. Similarly, when they search for a product online on well-known eCommerce sites, they will quickly add those to the cart or wish list for the ones that appear top in the search results.

Further in this blog, we have mentioned the significance of Search and how etraKY BS can help you with it.

Significance of Search Results for Online Products

Search is the first and foremost component of the SCRAP model. You can refer to our previous blogs to know more about this SCRAP framework. There are three types of search; generic, branded, and category 1st-page search results. To make your products appear in the search results, it is necessary to add relevant keywords. Search results are one of the critical aspects of the eCommerce business, that will help your target customers to locate your products and hence will impact your overall sales.

If a customer doesn’t find your product in the top search result, they won’t be able to buy it. Thus it is essential to make a strategy that can help increase your product’s visibility in the search bar. As a marketplace seller analytics tool, etraKY BS can help your brand appear in search results. by providing clear information on where you stand in the search results which indicates that some work is required to be done on the keywords.

Essential Steps to Increase Brands’ Appearance in Search Results

Modify the Content of your Products

To ensure that your products are visible to customers, you must work religiously on the product listing content. Content is all about using the right and relevant keywords. Here, you need to stiffen the strength of your products’ content to ensure that product descriptions and titles are accurate and include top-ranked keywords that customers generally use when searching for products. To add customer-based keywords, you need to think from the customers’ perspective. This process requires a lot of research and a tool such as etraKY BS that can let you know whether you have placed the right keywords or not by displaying your share of search.

Apart from that, while adding a description, you need to add several bullet points mentioning the top features of your product. In this way, it can become more accessible for customers to read the essential information about the product. The title must cover the essential information about your product. The title should highlight as many relevant keywords about the product. It can make the search easier for the customer.

Enhance the Product Ranking with Reviews

Several marketplaces search bars such as Amazon, Flipkart, and Myntra prioritize products with positive reviews and ratings and display them higher up in search results. This automates product visibility and assures your brand of organic discoverability. So, in this regard, it is essential to fetch as many positive reviews and ratings for your products as possible. As per the recent research, more than that 85% of customers rely on online reviews as much as personal recommendations. In this way, they are inspired to trust a brand based on the positive reviews it receives. It can help in increasing your brand’s credibility as well.

Once customers begin to trust your brand, they will automatically add them to their cart and finalize their purchase. Some of them automatically can add reviews, but some may walk away without leaving one. To gather all the reviews and ratings, you must convince your customers to leave a review. They can leave it after making a purchase after giving a top-class experience to the customer. Positive reviews and ratings will make your digital shelf much more attractive and boost your sales. To make this a hassle-free process, you can take advantage of etraKY’s agile review management service.

Invest in Paid Advertising to Boost your Search Result

Investing money in paid advertising can be a great idea to gain visibility at various eCommerce sites. It can help in pushing your products to the top of the first page of your category listing. Some eCommerce platforms such as Amazon and Flipkart allow you to pay for promoted listings that are displayed near organic search results. Even a paid PPC campaign can allow you to build up your brand awareness and increase your sales volume, which may, in turn, assure your brand of long-term organic search placement.

The enormous idea of paid advertising is getting well-received all across, and especially Amazon’s accelerating paid ad revenue growth is proof of this. The eCommerce industry is expanding, and in 2022, retail eCommerce sales worldwide are predicted to reach more than 3.25 trillion dollars. To make the most of this rapidly growing industry, ensure your brand is winning the digital shelf by winning an adequate share of search results.

Revise your Pricing to Increase your Product Ranking

Price Hygiene, which is not too high or too low, should be your sword to make your brand attain excellent visibility among its competitors. You must understand this fact if the price of your products is dissimilar from other branded products it is competing with. It can drastically impact your position in search results. You should consider your competitors and analyze their pricing to achieve dynamic rankings. This strategy will allow you to fix the comparatively lower price of products than your competitors.

etraKY BS works as a price tracking software as well. It provides you with a list of your competitors’ pricing across channels. Ultimately, it can force you to apply dynamic prices and maintain price hygiene across channels. Some eCommerce websites are pretty sophisticated and reprice top-selling products more than three to four times per day. So maintaining a dynamic price is essential to make a pathway for your products to appear in the search results.

Conclusion

Hence, now you understand the importance of Search and why it is vital for the success of your brand story. In this regard, etraKY BS, a market seller analytical tool, can help you immensely. It can help you in executing the strategy of increasing search performance. Above mentioned essential steps can not get applied without the help of this tremendous software. If you have understood the importance of Search then you must consider etraKY BS for the growth of your brand.

Your brand’s success story depends on various factors, such as sales volume, brand credibility, customer base, and product visibility. You can not establish a successful brand and generate revenue if you lack these essential factors. To increase your revenue, you need to have an analytical view. Thorough analytics is essential to know how your brand performs on various platforms. It includes having a complete analysis of your product, such as description, title, images, availability, reviews, and search results.

Brand success relies on various factors, requiring a sturdy analysis of each aspect. You must thoroughly analyze your products’ content, availability, and reviews. All these can help you provide a dynamic shopping experience to your customers. In order to power up your Brand, here we are introducing SCRAP to you. There is massive competition between sellers and brands to attract the same audience to their products. That is why we have brought this new business strategy called SCRAP for the immense success of your online brand. In this special edition, we have provided comprehensive information on SCRAP and how it can benefit your brand. So, let’s dig in and find out how it works.

An Elaborate Description of SCRAP

You must have curiosity about what SCRAP is; some of you may have imagined if it has a connection with the recyclable materials. Well, hold on to your thoughts; it is a brand new, tested strategy to make your brand get actionable insights to bridge the gaps and corrections. SCRAP stands for Search, Content, Ratings & Reviews, and Availability. Implementing it in your brand growth strategy can undoubtedly help you in enhancing your credibility and visibility and ultimately push you towards generating expected revenue. Here we will describe every aspect of SCRAP for a better understanding.

Search

Search is another crucial aspect of an eCommerce brand. It refers to whether your products appear in the search bar of the websites or not. There are three different aspects of search results: generic search, branded search, and category 1st-page search. Generic search refers to most general queries, such as if someone is searching just for dog foods, coffee, shoes, etc., without any specific brand name. Customers execute generic searches when they are in the initial phase of buying a specific product. A branded search is based on keywords that include the name, feature, and other vital information of your product and brand as well.

Category first-page search is that your product must appear in the specific category of its first page on every eCommerce website. For example, if you are selling lipstick and customers are searching for lipsticks, your product must appear on the first page of that category. Now the real question is how it can get done? Well, there is one, and the only way for this, and that is keywords. You must add relevant top-ranked keywords with your products to make them appear in the search results. Mind it; a customer won’t be able to purchase your product if it is not visible in the search results. To see the ranking of your products on search pages, etraKY BS provides you with a complete report. It can let you know what the present ranking of your product is on various eCommerce sites.

Content

The content specifies the product description and product title with the presence of relevant keywords. While listing your products on various eCommerce sites, you must apply an elaborative but crisp product description. You must add your brand name, size, nature, and configuration of the products. Along with it, you should mention the attractive features of specific products in bullet points. Now, if we talk about the product title, it should contain the relevant keywords according to its nature.

For example, if you are selling refrigerators online, you must add some of its specific features in the title and the keywords. Remember, content is the key that can make your business stand out in this highly competitive market. Your products must contain high-resolution images as well. It can help customers to have a close interaction with your product. Thus, underestimating the importance of content can impact visibility and lower overall sales. However, as a marketplace seller analytics tool, etraKY BS can guide you in implementing great content for your brand.

Reviews & Ratings

The primary reason why reviews and ratings are crucial for a successful brand story is that they can eventually lead to increased sales by offering customers vital information about the product they are considering purchasing. These days customers are more likely to make a decision on their purchase based on reviews and ratings by others. Customers share their introductory remarks about the product they have purchased. Positive and negative reviews have enormous power that dominates the decision-making process of potential customers. For example, no one will buy a product with less than three-star or numerous negative reviews.

So it is essential to keep a check on every review and rating of your product received on various channels. More reviews, especially the positive ones, can help increase sales volume. etraKY BS provides innovative tracking solutions for reviews & ratings. We provide you channel-wise reviews & ratings under one single panel. You don’t need to visit every eCommerce platform to gather the reviews individually. Having the facility of managing reviews under one panel can help you in replying to your customers in no time. On the other hand, you will also be able to eradicate the several issues with your products if you find any negative reviews. This aspect is essential because it helps other customers buy your products and adds more value to your brand.

Availability

Product availability is a crucial factor in the eCommerce business. It is extremely important that listed products are available in your stock at every location. Your customers can be disappointed if they find that the desired products are unavailable for delivery. In such a scenario, you lose numerous potential and regular customers. They can move to your competitors to buy similar products. As there is no closing time for eCommerce stores, customers always want to have access to buy their products at any hour. That is why product availability is essential to avoid missing out on a single customer.

Operating in an eCommerce environment, the unavailability of products can be a considerable loss for you as a brand. It can get worse with the expansion of your business or with the increasing demands. eCommerce platforms have moved to a hyper-local fulfillment model. Thus it is crucial for you to get actionable insights at various cities and pin codes level. To minimize this hustle, etraKY BS is here to help you out. We send you a real-time report from multiple channels mentioning the availability and unavailability of every product in each category.

Price

In creating an incredible brand story, your products must appear with various pricing policies. To baffle your competitors, you need to apply a compelling pricing strategy. Customers always want to buy a good quality product at a lower price. Your product price should always be less than your competitor’s price. Maintaining price hygiene across multiple channels is crucial for your online business. Apart from this, you may experience that some of your sellers are selling your products at a lower price than the authorized ones.

In lack of surveillance on various platforms, sellers may practice price breaching. This activity can drastically affect the pricing policy of your brand. Thus, keeping an eye on every seller selling your products online is crucial. As a marketplace seller analytics tool etraKY BS provides you the 24×7 surveillance feature that can assure you have complete control over the seller operating system from multiple eCommerce platforms.

Conclusion

Therefore, now you must understand what SCRAP is and how it can increase your brand’s channel-wise credibility, visibility, and revenue. This unique strategy can help you with the development of your online presence. To implement the SCRAP successfully, you need to get along with etraKY BS. As a creator of this ideal strategy, we know how you should implement it to your brand on various eCommerce platforms. Our robust software can help you with every aspect of SCRAP effectively. So what are you waiting for? The time has come to develop a successful brand story.