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In the competitive pace of the eCommerce industry, Amazon has acquired a dominant position in the market. This marketplace is not only popular in India but all over the world. You will find Amazon grabbing the top position if you analyze the country’s most popular online channel. This is why nowadays, brands are also considering the importance of having a robust marketplace strategy.

Due to the immense popularity of Amazon, the number of sellers and brands has also increased globally. If we talk particularly about India, the number of sellers and brands has also increased immensely on Amazon.in as well. So, this whole scenario has automatically upscaled the competition among brands and sellers more fiercely than ever to boost the ASIN identity for their products. ASIN refers to Amazon Standard Identification Numbers. This is supposed to be a unique ten-digit alphanumeric number. This number is used to identify a specific product on Amazon. You must understand that if you are an ASIN number it helps boost your product visibility and identity in this gigantic marketplace. Here in this blog, we have highlighted five essential tips to boost the identity of this unique number.

How to find an ASIN Number on Amazon?

Before going any further, it is way more important to know how to find out your ASIN number on Amazon. As an Amazon seller or brand, you can find out this unique number of your listed product through your seller central portal. To get a glimpse of the first, you need to log in to your seller central account, click on the inventory tab, and select “manage inventory” from the drop-down menu. The next thing you will see on the screen is your products which will display in a table format with their specific Standard identification number. In the process of selling products on Amazon, an ASIN number should be mentioned in two places that allows the customers to identify it quickly while going through the product listings.

Product URL: One of the fastest and easiest ways to identify this unique number is from your browser, which includes a URL. Now you can open the product page by clicking on the product from the search results.

Product Information Section: To find the Amazon Standard Identification Number from this section, you need to find this number on the page by scrolling down to the product information section.

Five Phenomenal Tips to Boost ASIN Identity on Amazon

In this particular section, we will introduce five crucial tips that can boost the identity of ASIN numbers on Amazon. Let’s find out what these effective tips are and how they can help scale up the identification of this unique number.

Enhance Brand Awareness

For a successful product launch on Amazon, brand awareness is the key to let your brand flourish and grow compellingly on this platform. To enhance brand awareness, you can take the help of various advertising techniques provided by this marketplace. You must understand that advertising your products on this platform can effectively boost ASIN identification and lets your customers locate your products effectively to buy them in the first place. However, suppose you are advertising your products outside Amazon, such as on social media platforms like Facebook, Instagram, or even through email. In that case, you must add a link with it that can let your customers open the product page on Amazon only.

Add Variation of Products During the Listing

Product variation significantly allows brands and sellers to represent their products in various colors, sizes, materials, flavors (if applicable), quantities, etc. These variations can not only boost the identification of ASIN but also enhance your customers’ shopping experience and ultimately increase your conversion rate. Make sure you add up these product variations while listing them on Amazon. Apart from that, adding product variations can also help to increase your search rank on this platform. As an online brand, you must keep this in mind; you should create valid variations based on the product category. This practice can minimize the confusion of customers regarding any specific product.

Consider the Importance of Customer Reviews

According to Amazon’s algorithm, it considers customer reviews and feedback to determine the product’s worthiness on this platform and make them visible on the search engine ranking page. Let me tell you, a newly uploaded ASIN number leads to a lower conversion rate because of the lack of customer review on the product page. As per a recent survey, it has been found that to buy any specific product from Amazon, customers use the search engine of Amazon only. That is why acquiring good ratings for every product and positive feedback is recommended. You can take advantage of Amazon’s early reviewer program if you sell products based on a third-party business module. It can help you attain reviews on your products by encouraging the customers to leave their authentic opinion about the product.

Get Along with Amazon Advertising Ecosystem

If you consider Amazon a primary sales channel for your brand, you must acquire a customer-based advertising strategy. Believe it or not, you can implement several on-platform marketing approaches to boost the identity of Amazon Standard Identification Number. As a brand, you can choose to invest in sponsored ads that can make your product visible on the first page of search results and provide instant visibility that can ultimately increase your overall revenue. To maximize your sales volume and make your ASIN number discoverable, you can also offer discounts and coupons to attract customers. This practice can even make your products considerable for Amazon lightning deals as well.

Prepare Your Inventory for Product Launch

A successful product launch on Amazon requires you to select the right time for the launch carefully. Before launching your products, you should prepare your inventory first by adding product descriptions, images, videos, and titles. This practice also ensures that your product will be made available for sale as soon as possible. As an Amazon seller or brand, you must know the importance of a phenomenal product launch on Amazon and how it can affect the identity of your ASIN code or number. Hence, it is imperative to know to prepare your inventory and keep your stock up to date before the launch to enhance the discovery of this unique number on Amazon. In this regard, you can even use a stock monitoring tool such as etraKY BS. It sends notifications whenever a product gets out of stock or back in stock. In this way, you won’t get trapped in the situation of Oos.

Conclusion

You need to understand that Amazon Standard Identification Number is essential to selling products successfully on this excellent eCommerce platform. It will help if you make it discoverable because it helps you for tracking your inventory. It also works as one of the reliable references for indexing product catalog pages which you can use later for searching purposes. There are millions of products listed on Amazon, and it is evident that it’s not an easy task to search for a specific product without using a unique identifier number. ASIN is also necessary to maintain the identity of your online business in this marketplace. It allows customers to find your product without any hassle.

In India and around the world, Amazon is one of the largest eCommerce marketplaces. One can not deny its massive popularity among consumers and sellers as well. It’s a great place to start your online selling business. One can sell almost everything on this alluring platform. But if you are new to this platform and eCommerce business, you need to be aware of a few factors of this business. Including various facilities, this platform also has several rules and regulations when it comes to selling. As a seller, you must know those selling factors and the required technicalities. Today in this blog, we will talk about ASIN numbers and their importance for Amazon sellers.

You must be wondering what ASIN is; you will get the answers to all your queries related to this unique number in this blog. Be with us and continue reading. You will get your answers. To keep all your products organized, Amazon uses unique ASIN numbers. The product you will list on this platform contains an ASIN number for their identification. Let’s check out what it is, why you need it, and how to get it.

What is The ASIN Number?

ASIN refers to Amazon Standard Identification Number, and it is basically a ten-digit alphanumeric number that Amazon uses for the identification of each product. It is unique for each product on Amazon, excluding books; for books, they use the International standard book number (ISBN). If you want to sell your products on Amazon, you must attain the ASIN number of your products as it is necessary to get before you start selling on Amazon. This number is vital in tracking inventory; as you know, Amazon has a massive range of product categories and is constantly increasing. Amazon uses the ASIN number for various uses, such as; tracking down the products on the website, and warehouse, tracking the picking and shipping of products, and it allows customers to find the exact product they want to search for on this eCommerce marketplace.

Why Do You Need to Acquire an ASIN Number?

Specifically, ASIN (Amazon Standard Identification Number) is essential for sellers and for Amazon to track your inventory as a reference of catalog data and to index product catalog pages to search and browse. This unique ASIN number is the base ground for a structured catalog on Amazon. It allows your customers more space to search through multiple product categories. By using an ASIN number, customers can also search for a specific product using this platform’s search bar.

Using Amazon Standard Identification Number is highly recommended to provide a hassle-free shopping experience for your valuable customers. Your product will not appear in the Amazon search results without an ASIN number. As an Amazon seller, to add ASIN numbers to your products, you must fulfill a few requirements; You can not create a new ASIN number if your products are already selling on Amazon. For example, if you are already selling a few specific products on Amazon and want to sell some other products also. In this scenario, if you want to create a new ASIN number, you won’t be able to get one because you are already a seller on Amazon and you have an existing ASIN number. You can go to Amazon seller central to find your products’ ASIN numbers.

How to Attain an ASIN Number for Your Online Business

• If you are a new seller and going to start selling your products on Amazon, you need to know how to receive an ASIN number for your products on Amazon before listing them on this marketplace. You need to research and take the following steps to get the right ASIN number.
  
  
• Once you get ready to list your products on this eCommerce platform, ensure there should be no other existing ASIN for your products. However, if you are a completely new Amazon seller, you must attain a brand new ASIN number for your products.
  
  
• If you launch a brand new product on this platform, you must create a new ASIN number. You just need to add your products from the Amazon seller dashboard, and Amazon will assign them with a new and unique ASIN number. Amazon Standard Identification Number will be the same for each product category.

• ASIN numbers should be added to the product description. It does not mean that you need to add an ASIN number with it, but you have to add a proper description of every product appropriately. This unique number should be added to the product description during the product listing. Descriptions are essential while listing your products on Amazon as it provides the correct information about your product to the customers and helps them to understand whether they are making the right shopping decision or not. It is a part of the listing and should be top-notch if you want to make the most of your online business. You can use listing analysis software such as etrakY BS to enhance your product listing quality.

How to Make Most of Your ASIN Numbers

• If you were not aware of the ASIN number, you need to know that it is essential for the compelling growth of your Amazon business. Remember, if you can manage your ASINs, it can help protect your online brand in many ways. Let’s find out how you can make the most of your ASIN numbers.
  
  
• With the help of the ASIN, you can restrict the unauthorized sale of your products by other sellers. It effectively blocks the sellers from using ASINs without the brand owner’s permission. In this way, it protects your brand’s reputation.
  
  
• In order to sell gated branded products on Amazon, a seller must pay a fee. In addition to that, they also have to provide a piece of proper evidence that they have authorization from the brand to sell a specific product on this platform.
  
  
• To protect your brand, you need to get enrolled in the Amazon brand registry. Once you get enrolled with them, you need to open a support case and send a list of ASIN numbers you want to have gated. You must also register your brand as a trademark before enrolling with the Amazon brand registry.
  
  
• Amazon brand registry can be entirely beneficial for you as your ASINs can get access to A+ content. A+ content refers to content that has been used during the listing process and allows sellers and brands to tell their brand story with the help of descriptive product descriptions, high-resolution images, and videos. It provides you an option to add a more detailed product description, upgraded images, and other text placements.
  
  
• It can help you attain higher conversion rates, maximum traffic, and massive growth in sales rate.

Conclusion

So now you must understand what ASIN ( Amazon Standard Identification Number) is and why it is essential for your business. Product identification is necessary to protect your brands from unauthorized sellers, making them more searchable for your customers. It is essential for an elaborative product description that can help your customers to understand your product in a better way. Hence, the ASIN number is an elementary part of your selling journey on Amazon. It can take your online business to new heights. So it would help if you do not ignore the importance of this unique and valuable number.