Astonishing Guide to Amazon Choice & How Brands Can Get One!


Why would any of your products get sold on Amazon if customers have the option to buy the Amazon choice products? Well, you know the answer, right? Yes, at some point, you will be required to showcase your products as Amazon’s choice. If you are new to this industry and have not been aware of this term, this blog is just for you. You must know that some badge provides the assurance of product quality. That is why customers prefer to buy products that have this badge.

Nowadays, Amazon has become so giant and achieved tremendous credibility among customers. That is why Amazon’s choice products are the top-selling products on this eCommerce platform. To win the race, you can also take advantage of this credibility badge of Amazon. But it is not that easy; there are several criteria for attaining the Amazon choice badge for your products. In this blog, you will get to know the essential information regarding Amazon’s choice. So what are we waiting for? Let’s get in and find out why it is a requirement of online brands.


What is Amazon Choice?

Amazon choice is basically a badge that is provided by Amazon to any specific product when it has the best match to top-ranked keywords. Brands that achieve this badge for their products are considered Amazon’s recommendations. You can see it on the left corner of the product image or below the description. Amazon introduced this badge in 2015, along with the launch of Echo dot(Alexa), a voice recognition device. Amazon introduced it as Amazon’s choice product. Initially, it was an alternative to Alexa because of the issues in filtering the browser search results via voice. It was implemented to simplify and filter the product search results and display the most accurate product. Products with the Amazon choice badge have the most relevant and best keyword rankings. Today, in comparison to voice search Amazon’s choice is quicker and assists in sorting out the search problems. It has made it easier for customers to search for any specific product.

As an online brand, you must consider it and should add relevant keywords with your product’s description and title specifically. In this regard, etraKY BS, a listing quality analytics tool, can help you.


What are the Criteria for Amazon Choice Badge

Every best thing comes with several criteria to fulfill; the same is the case with Amazon Choice. It can help you in building a robust customer base and eventually helps in generating more revenue. You should know that this badge is a keyword-based spontaneous way to order products through a virtual assistant. So you need to add relevant keywords while listing your products on Amazon. Let’s have a look at those criteria

  • Your product should be eligible for Prime.
  • The quality of the product should always be high.
  • All your listed products should be available in your stock.
  • Products should be available for immediate shipping.
  • It must have a low return rate in comparison to other products.
  • Products must have high-quality images and videos.
  • It should follow Amazon’s pricing criteria as well.
  • Take the Amazon FBA service.
  • Products must have positive reviews from customers.

Apart from all these, it will be best for your brand if your products fall into the category of best seller list. It can also help you in obtaining this badge for your online business. To fulfill these criteria successfully, you can take the help of listing quality analytical tools such as etraKY BS. This tool can help you enhance the quality of your product listing by sending you alerts regarding the images, descriptions, title, and keywords. Undoubtedly, this tool can help to achieve this badge efficiently.

How to Get an Amazon Choice Badge?

 

  • Products Should be Eligible for Prime

To get this badge, you have to get prime eligibility for your products. As you know, Amazon’s choice works via Alexa, so it can only recognize products that are eligible for prime delivery. If your products don’t have this eligibility, they can not even consider Amazon’s choice. So before anything else, you have to become an Amazon prime seller. You can become one by signing up for the Fulfillment by Amazon (FBA) service. To make your product prime eligible, there is no other criteria that you need to follow. Once selecting the FBA service, all your products will automatically become Prime eligible.

  • Keep an Eye on Your Stocks

Your products must be available in stock on a constant basis. Product unavailability can make you lose Amazon’s choice badge immediately. So you need to ensure the product availability 24×7. In this regard, you can take the help of stock availability monitoring tools such as etraKY BS. It works as a watchdog for your brand and alerts you immediately a product gets out of stock. As soon as you get the alert, you can refill your stock and save yourself from getting eliminated from this achievement. In the process of always ensuring product availability, you also need to make a smooth relationship with your manufacturers and vendors because delays from their end can impact your overall business.

 

  • Try to Get More Positive Reviews

Your product has as many positive reviews, and it can take you closer to Amazon’s Choice badge. So always focus on getting more positive reviews for your products. On-time order delivery, good product quality, and attractive offers can help you attract customers, and lately, they can leave a positive review for you. You can follow them via email and request them to leave their valuable feedback on your product. Apart from that, you can also leave a note with the order asking for feedback. To know more about the reviews and ratings you can click here.

 

  • Enhance Your Listing Quality

If Amazon sponsors your product, they must make sure that your product is enough to delight the shopping experience of their customers. This eCommerce giant never compromises on its service; they always want to make its customers happy. Thus, it only prefers to provide this badge to those sellers or brands who are following all the measures of the product listing. Thus your product should contain high-resolution images, elaborative descriptions, relevant keywords, a keyword-based product title, high-quality video, etc. Apart from that, you can also go to our SCRAP page and know more about this brand new tactic to take advantage of.


Conclusion

Now you must have an idea of what Amazon’s choice is and how you can get one. To get this badge, you must follow the steps as mentioned above. If you lack in any of the above criteria, you won’t be able to get this badge for your products and can miss out on outstanding sales and significant revenues. But on the other hand, achieving this badge for your brand can prove highly beneficial for you. It can enhance your brand credibility and popularity and increase your customer base. In terms of following the steps to get one, you must get along with a powerful brand analytical tool such as etraKY BS. This tool can help you enhance your product listing, ensure stock availability, and manage the reviews. So what are you looking for? Grab this tool and take your first step to achieve your brand’s Amazon’s Choice badge.

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Five Spectacular Ways to Drive External Traffic to your Amazon Listing!

Amazon is undoubtedly a massive eCommerce platform that not only fulfills sellers’ requirements but also provides tremendous opportunities for sellers and brands to sell their products online. Since it is one of the massive online marketplaces, competition is also huge. Delivering good quality products to your customers is not enough to drive sales while selling your products on this platform. It requires a lot more tactics to make phenomenal sales.

Amazon provides advertising solutions to its sellers and brands to help you upsurge your sales. But sometimes, you can feel that it is also not enough, and the time has come when you need to look outside of Amazon advertising. According to a survey by Amazon, only 65% of customers search for specific products on Amazon. So it is time to think about 35% of customers not using the platform to search for a product. However, you can reach them by focusing on external traffic sources.

In this blog, we will tell you some of the spectacular ways to reach your potential customers by driving external traffic to your Amazon listing.

How to Drive External Traffic to Your Amazon Listing

As you know, there is a vast competition to run Amazon advertising and drive traffic. So the time has arrived when you need to go ahead and look for other ways to drive more customers to your Amazon listings. You can miss out on a heavy sale if you do not advertise your products on other websites besides Amazon. This way, external traffic is the best option to fetch customers to your Amazon listings. However, before driving traffic to your listings, it is essential to ensure their quality in terms of images, product description, involvement of SEO keywords, and videos. To enhance the quality of your listings, you can take advantage of any listing quality analytics tool such as etraKY BS. It can help you in effectively optimize the same. Remember, if your listing is not in an appropriate manner, you can not drive traffic.

Now let’s focus on how to drive external traffic to your Amazon listing properly.


Sponsored Display Ads by Amazon

Well, sponsored display ads are the latest version of Amazon PPC advertising. It helps you grow your online brand robustly on this eCommerce platform by engaging customers to make their purchases on and off Amazon. Technically, you can say that it is a self-made display ad that helps potential customers view your products on Amazon and display them on other websites and any third-party platform.

It can even provide you the advantage of displaying your ads on the competitor listings as well. In such a way, your customers will also be able to view your products on other websites. If they find the ad interesting, they will click on the link and redirect them to your product page on Amazon to buy that significant product. Amazon introduced this service in the year 2019. Across the country, it has been used by more than 30% of Amazon brands and sellers. It can help you to generate more revenue as well.


Social Media Marketing

In 2022, if you are still unaware of social media marketing, you may have experienced a failure in your online business. Today, social media platforms are used by millions of customers all around the world. It provides an immense opportunity to generate external traffic and attract other potential customers to buy your products. You can connect with a more extensive customer base through social media marketing and upsurge your brand awareness. It can be a terrific way to generate more sales as customers are already into their smartphones. You can promote your products on multiple social media platforms and apps. Individually, Facebook alone can help you in driving 25% of traffic to your product page. You can create your ads on this social media platform, and they can also appear on Instagram to give more views. It can also affect your overall sales.


Email Marketing

Email marketing is another fantastic way to drive traffic to your Amazon listing. Sending personalized emails to your valuable customers can attract their attention to your products. Email marketing should be on your priority list if you are an Amazon seller or a brand in this competitive era. You must know Amazon provides you with the “Manage your customer engagement tool” service. If you have access to this, you can send emails to your former and potential customers. It can be one of the perfect ways to re-advertise your products with personalized messages and special offers.


Influencer Marketing

Besides selling your products in a standard way, influencing customers to buy your products can also help drive external traffic to your Amazon listing. To implement this process successfully, you can take the help of several influencers with numerous followers on social media platforms. They can spread your brand’s awareness and help drive more traffic to your product listing page. They can even add the link to your product page on their home page and make it clickable for potential customers. So it will be best if you get associated with some highly recognized and professional influencers with solid followers.


Use the Power of Blogs

Apart from these four ways of driving traffic to your Amazon listing, you can also leverage the power of blogs and articles. There are so many bloggers available there who are linked with the Amazon associates program. You can take their help by making them write a blog regarding your product and adding the link to your listing page specifically in their blogs. It can help customers click on the link and land on your product page.


Conclusion

These are a few spectacular ways to help you drive more traffic to your Amazon listings. Applying these tactics can automatically hike up your sales and let your brand survive in this highly competitive eCommerce world. It can not only help you drive more customers but also spread the awareness of your brand. However, if you want to take advantage of external traffic, you must take care of the listing part. Adding high-resolution images, elaborative descriptions, SEO keywords in the product titles, and attractive videos are crucial aspects of a tremendous product listing. In such a way, etraKY BS is a listing quality score analytics tool to upgrade your product listing on Amazon. If your listing is up to date, you won’t fail in implementing this tactic of driving traffic. Hope this blog helps you in driving external traffic and making your online business flourish more than ever.

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Best Rewarding Small Business Ideas of 2022!

Establishing your own business can be a dream for many of you. Most people want to set up their own business, but don’t have a robust idea or an investment plan or are not sure where to begin from. Businesses are all about taking advantage of customers’ requirements. In the past few years, the living style of people has transformed drastically. The lifestyle, standard of living, and their take and approach on various aspects have changed. Let me correct you: we are not only talking about urban people, but this applies to small and rural places too.

Moreover, after COVID-19, the pandemic perspective on life has been revamped on a bigger scale. These several changes have entirely revitalized the available business opportunities. Those days are gone when you had very limited professions to choose from. Nowadays, you can choose to do whatever affects the people daily; you can be whoever you want to be according to your needs. It can be related to health, nutrition, eCommerce, beauty, etc.

Establishing your own business is not at all a complex task to do anymore. It doesn’t even require a massive investment as well. All you need to do is set your mindset, select a business of your choice, and set your financial goals. The best thing about establishing a business is that power will always be in your hand, and you can run it with your vision and ethics.

In this blog, we have created a list of some of the fantastic and rewarding business ideas of 2022. You can select one from the following and live a life king size.


Ten Tremendous Small Business Ideas of 2022

 

Reselling on eCommerce Platforms

In the past few decades, the evolution of the eCommerce industry has provided various opportunities to start your own small business as a seller or reseller on various eCommerce platforms. Some of the most prominent eCommerce channels such as Amazon, Flipkart, Myntra, Ajio, Messho, and eBay are there; you can start your business in their association. You just need to select the products you want to sell and list them on these platforms. In such a way, you can generate decent revenue and live your life according to you. However, you may have to face some challenges as well, but to overcome them, you can take the help of some seller analytics tools such as etraKY BS. It can help you enhance the product listing quality, stock availability, price monitoring, and much more and limits the manpower investment to track your business.


Gym Instructor

People’s perspectives towards their fitness have changed ever since the COVID-19 pandemic. They are more concerned about their health now; everyone wants to get fit and healthy. People are opting for gym instructors and dieticians to regulate their daily activities. You can take this opportunity and start this business today; if you have a keen interest in such roles and are confident that you can make peoples’ lives better than ever, you can surely go for this business. The beauty of this business is that if you know the drill, then your business can bloom within a month. Once you gather your customers, you can invest in gym equipment and rent it as a training area. These days online gym instructors and dieticians are also in demand.


Food Delivery Service

The demand for food will never stop as it is the basis of our lives. This can be your go-to business if you are passionate about cooking and trying various cuisines. Starting a food delivery business has become convenient these days. If you have less investment, you can start your cloud kitchen and save the money of renting a place. You can run this business with minimum expenditure on the place and staff. Initially, you can start from a minimal menu, and once you receive good beneficial responses, you can expand your business accordingly. You can use Zomato, Swiggy, and Uber eat to deliver speedy food.


Warehouse Storage

With the growing business of the eCommerce industry, the requirement for warehouses is also increasing. If you are the one who has a place for the storage and it is not being used, you can get linked with marketplaces and turn it into a warehouse. This business requires no such significant skills but just a storage palace. This is a one-time investment plan, and the outcome will last a lifetime.


Social Media Influencer

This is one of the hot and glamorous business ideas of 2022. A social media influencer is a social media user with a tremendous amount of followers. These content creators have access to a large audience and can share specific information to entice others through their authenticity and reach. If you are the one who has a tremendous number of followers on social media, you can get associated with brands and promote their products. In return, they will compensate you a handsome amount of money. It is one of the trending business objectives of 2022.


Content Creator

Suppose you are passionate about writing and have the expertise in writing blogs, articles, SEO content, etc. You can become a content creator and earn a living. Yet another small business idea of 2022 is trending these days. Content is such an aspect that is required in almost every field. To become one successful content creator, you don’t need to attain specific skills. All you need is a robust command of languages and a creative mind. This business doesn’t require any kind of investment; just by spending several hours a day on your laptop, you can generate a healthy output.


Website Developer

The world is turning digital, and businesses must set up their website. A well-developed website is the need of any digital platform today. If you have the expertise in designing and developing a website, there is a numerous client out there who is waiting for you. Website development is such a skill that is in demand and always in demand. Fast loading and well-functioning website development skills can let you earn a desirable profit every month. You can set up your targets and start earning with this zero investment business idea.


Online Classes

The demand for online classes has upsurged right after the COVID-19 situation. It can also be a profitable business venture if you explore it accurately. You can start online classes in the field of your expertise. You can gradually expand your business and target a more significant number of students. Online classes have enough scope for profit, and you can register on various educational portals and start today. If you feel you can start your joint venture can create your portal. These days you can even create a Youtube channel and start your online classes.


Photography

One camera, a few nice clicks, and your career is set as a Photographer. On every occasion, there is always a requirement for a good camera person. Weddings are the major event in all of them from where you can earn lakhs from just one client. You need to develop your photography skills and buy a high-resolution camera with all the smart specifications. If you already have these two things, you are good to go for this business.


Conclusion

So, folks, are you still waiting for any business opportunity? Well, you don’t need to wait anymore as you have several options above to choose from and start your own journey. If you are interested in selling or reselling products on eCommerce platforms, you can take the help of etraKY BS as a seller analytics tool. It can help you establish your online business efficiently.

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Top Five Young Digital Entrepreneurs of India, Real Inspiration!

Today, we are not going to talk about eCommerce directly. This blog is dedicated to the young digital entrepreneurs of India who have created wonders in their domain. The evolving digital industry has provided immense opportunities to young entrepreneurs to join the venture and experience the magic. That is why even established businesses are shifting entirely to digital platforms. This industry provides beneficial facilities and enormous features for businesses to expand tremendously.

 

On digital platforms, businesses are growing with an exceptional graph of success with every passing day. That is why young generations are also moving towards digital platforms.

Wondering what exactly a digital entrepreneur is? Well, the definition of a digital entrepreneur can be vast. But here we will only talk about what is understandable for everyone. In simple terms, Digital entrepreneurs are business owners or founders who have a digital business. It can be eCommerce and others as well. Indian digital platforms are a great source to grow your business successfully. Here in this blog, we have mentioned the success graph of five dynamic young digital entrepreneurs in India.


Youngsters Who have Set a Benchmark as Digital Entrepreneurs

 

Shraddha Sharma


Shradha Sharma is one of the renowned digital entrepreneurs of India. She is the founder and editor-in-chief of Yourstory.com. She lives her life in stories and believes that every story matters. At the beginning of her career, she has also worked with some media joints such as TOI and CNBC TV18. Born in Bihar and brought up in New Delhi, Shraddha started this venture in 2008. This platform is a known digital media venture that brought up the stories of change-makers, eCommerce platforms, entrepreneurs, etc.

This website is famous among all the generations as it has inspirational stories for everyone related to every field. Approximately twenty thousand stories are there that are based on entrepreneurs only. Yourstory.com allows you to read any of the stories in twelve different languages. More than ten million readers reach this website on a daily basis and find it interesting.


Ritesh Agarwal

A well-known young digital entrepreneur Ritesh Agarwal is the founder and CEO of OYO. This platform is quite famous in India, as it has made your holidays cheaper and effortless. This website has provided the outstanding service of booking the top hotels. You can choose your choice in various cities of India. As an entrepreneur, Ritesh Agarwal started his journey at the age of 16 only. Today he is ruling the hotel industry enormously. 

 

His idea of making the staycation at affordable prices does work. According to a source, he traveled to almost every state of India with his plans to make it successful. He provided such an experience that the people of India will cherish forever. OYO rooms are one of the fastest-growing online platforms in India.


Peyush Bansal

Have you imagined you can buy your spectacles just by sitting at home? Maybe never have because it was unimaginable before the origin of Lenskart. The young and dynamic CEO and founder of Lenskart, Peyush Bansal, has made it possible for the people of India to order your specs by sitting at home, and your order will be delivered within a few days. This platform has numerous products from power glasses to sunglasses, contact lenses, etc.

 

Customers can even book an eye test, and the Lenkart executive will visit them and do the needful. Initially, Peyush Bansal started this venture with the co-founders Amit Chaudhary and Sumeet Kapahi in November 2010. Nowadays, Lenskart doesn’t only have its website, but it has more than 50 offline stores all over India. This Digital platform has become massive, and its earnings are unbelievable.


Byju Raveendran

Who doesn’t know about BYJU’S? It has undoubtedly made the study more effortless for students. Byju Raveendran launched this excellent study app in 2015. Within two months, it reached millions of students. This young digital entrepreneur is helping millions of students to reach their goals. If we talk about the current value of this company, it is more than 5.8 billion dollars.

 

This education technology company is established in Bengaluru. It provides top-notch study material to millions of students. BYJU’S app is available on the Google play store. Students can download this app and get essential information related to their subjects.


Vijay Shekhar Sharma

“Paytm Karo” has become the slogan for digital payment, and people from every state, creed, and caste know about this app. Nowadays, even an ordinary vegetable seller uses this app for digital payment. The man behind this digital revolution is Vijay Shekar Sharma. He was introduced to the list of youngest billionaires of India by Forbes magazine.

 

Starting as a mobile recharge application, this platform has become one of India’s trusted and convenient digital payment platforms. The compelling vision of Vijay Shekhar Sharma behind this digital venture was massive. He has developed Paytm Mall, Paytm payment bank, and eCommerce business as well. One can pay their water, electricity, mobile, and DTH bills through this app in one single click.


Vineeta Singh

Sugar Cosmetic is one of the leading cosmetic brands in India. Vineeta Singh is the person behind this tremendous beauty joint. At the age of 23, she was featured on the cover of the WEEK magazine as she became Indias’s first and youngest business school graduate to reject a placement offer of 1Crore per annum. He always wanted to set up something of her own. After lots of hassle, she launched Sugar cosmetics in the year 2012.

 

Currently, this beauty brand is manufactured its products across Italy, Germany, India, USA, and Korea. Sugar-manufactured beauty products such as lipstick, foundations, lip balms, nail paints, concealer, etc.

So if you also want to establish your digital presence as a brand on several eCommerce platforms or want to create your digital platform, you take the help of a brand analytics tool such as etraKY BS. It can help you revamp your product listing quality, which is the primary factor in selling your products online.

Conclusion

Thus, these were some of the Young digital entrepreneurs of India. They have been an inspiration to all who have the vision to connect with the digital platforms and start their businesses. Here you need to understand whether you will launch an app, a digital website, or an eCommerce store. You will require automated software to manage several aspects of your business. It is essential to increase your visibility to sell your products successfully if we talk about the eCommerce brands.

 

In such a scenario, you can use etraKY BS’s help to upsurge your listing quality score. The combination of your impeccable brain and technology can create history. So always look for the brighter side of the story and do not get stuck into the loop. Hope these dynamic digital entrepreneurs encourage you to make your dreams come true.

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Five Excellent Ways to Make Your Product Visible on eCommerce Platforms!

Be it eCommerce or any other business venture, the ultimate goal is to make a robust market presence and generate decent revenue. The eCommerce business is no exception; brands and sellers are here to stay and generate revenue. But to upsurge your sales, you need to understand the fundamentals of this emerging industry. One of the basic fundamentals is product visibility. If your products are not visible to customers as you expect them to, they won’t be able to buy them, which can ultimately affect your sales. The competition is also very high in this particular business, and customers have numerous choices to buy the best available products online.

These days customers have constant access to their phones where they can research a product anytime before making a purchase. In such a scenario, product visibility can make or break your business. Product visibility is essential in terms of placing your products in the search result. It is an integral part of our brand new strategy, SCRAP. As an online brand, it is quite important for you to increase your visibility to enhance your sales. Here in this blog, we have mentioned five distinctive ways to make your product visible on significant eCommerce sites.


Five Magnificent Ways to Make Your Product Visible on eComm Channels

Product visibility is the primary step to selling anything on eCommerce platforms. Customers will never be able to buy your products if they lack in locating them. It doesn’t matter how good your product is and how many features it has; ultimately, it will fail to generate sales if it is not visible or appears in the search bars. Let’s find out ways to help you immensely increase your product visibility.


Add Top-Ranked keywords to Your Products.

If you want to increase the organic search for your products, adding top-searched or top-ranked keywords to your product’s description and the title is crucial. While adding a product description, you need to apply the product’s noteworthy features, color, size, and width, including keywords. Similarly, you must add an attractive and eye-catching product title; you must add such a title that can represent the nature of your product. You must add the name of your brand along with the title. All these aspects can help you enhance product visibility on various websites. As a brand-centric eCommerce software, etraKY BS can guide you in adding the product description, image specifications, and title to your products.


Appealing Product Visualization

You must have listened to the fact that sight plays a vital role in representation. That is why as an online brand, you need to focus more on the visualization of your products. The way you will represent it online impacts your customers’ shopping decisions. Your product must look attractive and have a multi-dimensional view. It can make it effortless for customers to analyze your products closely. You can add a high-resolution image with a 360-degree view to make them visible and attractive. Graphics and videos can also add personality to your branded products and attract more customers. It helps your products earn better visibility as several eCommerce websites prefer to keep the well-managed products on their search bar. Images are the hero of your product, so they should be high in quality.


Upgrade Your Product Navigation

It is not possible for you to always feature your products on the category first page of the eCommerce website. However, it will help if you ensure that customers can easily find your products. It is essential to offer your customers to view your products in as few clicks as possible. Try to make it a one-way click to locate your products for customers. You take the help of pay-per-click advertisements to increase the search visibility of your product on various eCommerce websites. Product navigation can be the key to making it locatable for your potential customers. PPC campaigns and other modes of advertisement can allow you to enhance your brand awareness and increase your sales volume as well.

Redirect Customer’s Attention to Relevant Products

To redirect the customers’ attention towards your relevant products, you need an eagle eye to notice a particular product that is incredibly popular, but your items are not performing well. Now, you can just let your potential customers know that they have various options for similar products they prefer to buy. Multiple colors, designs, and styles always become successful in attracting more customers. You can opt to sell the most popular products by offering additional choices to them. Additional choices mean there is something for everyone. This is one outstanding technique that global brands around the world use.


Consider the Reviews & Rating Section

Reviews and ratings also play a crucial role in making your product visible. There are various eCommerce websites in India, such as Amazon, Myntra, and Flipkart, which fetch products with positive reviews and ratings to display in their search bars. It automatically increases your product visibility and assures the organic discoverability of your products. It is the easiest way to upgrade your product visibility. To execute this process successfully, you need to have numerous positive reviews and above three-star ratings. You must know that customers prefer to buy products with more positive reviews and ratings. Once you can add positive reviews to your products, eCommerce channels may showcase them in their search bar; eventually, it can become hassle-free for customers to pick them. After every purchase, do encourage your customers to leave reviews and ratings. To manage your reviews, you can take the help of the agile review management feature of etraKY BS.

So these excellent five ways can help you effectively improve your products’ visibility across channels. While getting along with the ways mentioned above, taking advantage of etraKY BS can benefit you.


Conclusion

Thus, when it comes to making your product visible on various eCommerce platforms, there are a few requirements you need to consider. First, you need to think from the customer’s perspective and apply relevant keywords to your products. The visualization of your products should be impeccable, and last but not least, make your brand glow at all times. If the presentation of your product is attractive, customers will be able to locate your product in the first place. However, apart from this, you can also implement compelling marketing strategies and are well on your way to success. You can even revamp the prices of your products to attain visibility on well-known eCommerce sites. Customers mainly consider buying a quality product at a reasonable price. That is why pricing is also essential in terms of enhancing product visibility. etraKY BS also works as a price tracking software. It makes you aware of the prices set by your competitors. Based on their pricing, you can change yours and attract more customers. In this way, you can effectively make your product more visible on prominent eCommerce platforms.

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A Complete Guide to SCRAP & How it is Beneficial for your Brand

Your brand’s success story depends on various factors, such as sales volume, brand credibility, customer base, and product visibility. You can not establish a successful brand and generate revenue if you lack these essential factors. To increase your revenue, you need to have an analytical view. Thorough analytics is essential to know how your brand performs on various platforms. It includes having a complete analysis of your product, such as description, title, images, availability, reviews, and search results.

Brand success relies on various factors, requiring a sturdy analysis of each aspect. You must thoroughly analyze your products’ content, availability, and reviews. All these can help you provide a dynamic shopping experience to your customers. In order to power up your Brand, here we are introducing SCRAP to you. There is massive competition between sellers and brands to attract the same audience to their products. That is why we have brought this new business strategy called SCRAP for the immense success of your online brand. In this special edition, we have provided comprehensive information on SCRAP and how it can benefit your brand. So, let’s dig in and find out how it works.


An Elaborate Description of SCRAP


You must have curiosity about what SCRAP is; some of you may have imagined if it has a connection with the recyclable materials. Well, hold on to your thoughts; it is a brand new, tested strategy to make your brand get actionable insights to bridge the gaps and corrections. SCRAP stands for Search, Content, Ratings & Reviews, and Availability. Implementing it in your brand growth strategy can undoubtedly help you in enhancing your credibility and visibility and ultimately push you towards generating expected revenue. Here we will describe every aspect of SCRAP for a better understanding.


Search

 

Search is another crucial aspect of an eCommerce brand. It refers to whether your products appear in the search bar of the websites or not. There are three different aspects of search results: generic search, branded search, and category 1st-page search. Generic search refers to most general queries, such as if someone is searching just for dog foods, coffee, shoes, etc., without any specific brand name. Customers execute generic searches when they are in the initial phase of buying a specific product. A branded search is based on keywords that include the name, feature, and other vital information of your product and brand as well. Category first-page search is that your product must appear in the specific category of its first page on every eCommerce website. For example, if you are selling lipstick and customers are searching for lipsticks, your product must appear on the first page of that category. Now the real question is how it can get done? Well, there is one, and the only way for this and that is keywords. You must add relevant top-ranked keywords with your products to make them appear in the search results. Mind it; a customer won’t be able to purchase your product if it is not visible in the search results. To see the ranking of your products on search pages, etraKY BS provides you with a complete report. It can let you know what the present ranking of your product is on various eCommerce sites.


Content

The content specifies the product description and product title with the presence of relevant keywords. While listing your products on various eCommerce sites, you must apply an elaborative but crisp product description. You must add your brand name, size, nature, and configuration of the products. Along with it, you should mention the attractive features of specific products in bullet points. Now, if we talk about the product title, it should contain the relevant keywords according to its nature. For example, if you are selling refrigerators online, you must add some of its specific features in the title and the keywords. Remember, content is the key that can make your business stand out in this highly competitive market. Your products must contain high-resolution images as well. It can help customers to have a close interaction with your product. Thus, underestimating the importance of content can impact visibility and lower overall sales. However, as a marketplace seller analytics tool, etraKY BS can guide you in implementing great content for your brand.


Reviews & Ratings

The primary reason why reviews and ratings are crucial for a successful brand story is that they can eventually lead to increased sales by offering customers vital information about the product they are considering purchasing. These days customers are more likely to make a decision on their purchase based on reviews and ratings by others. Customers share their introductory remarks about the product they have purchased. Positive and negative reviews have enormous power that dominates the decision-making process of potential customers. For example, no one will buy a product with less than three-star or numerous negative reviews. So it is essential to keep a check on every review and rating of your product received on various channels. More reviews, especially the positive ones, can help increase sales volume. etraKY BS provides innovative tracking solutions for reviews & ratings. We provide you channel-wise reviews & ratings under one single panel. You don’t need to visit every eCommerce platform to gather the reviews individually. Having the facility of managing reviews under one panel can help you in replying to your customers in no time. On the other hand, you will also be able to eradicate the several issues with your products if you find any negative reviews. This aspect is essential because it helps other customers buy your products and adds more value to your brand.


Availability

Product availability is a crucial factor in the eCommerce business. It is extremely important that listed products are available in your stock at every location. Your customers can be disappointed if they find that the desired products are unavailable for delivery. In such a scenario, you lose numerous potential and regular customers. They can move to your competitors to buy similar products. As there is no closing time for eCommerce stores, customers always want to have access to buy their products at any hour. That is why product availability is essential to avoid missing out on a single customer. Operating in an eCommerce environment, the unavailability of products can be a considerable loss for you as a brand. It can get worse with the expansion of your business or with the increasing demands. eCommerce platforms have moved to a hyper-local fulfillment model. Thus it is crucial for you to get actionable insights at various cities and pin codes level. To minimize this hustle, etraKY BS is here to help you out. We send you a real-time report from multiple channels mentioning the availability and unavailability of every product in each category.


Price

In creating an incredible brand story, your products must appear with various pricing policies. To baffle your competitors, you need to apply a compelling pricing strategy. Customers always want to buy a good quality product at a lower price. Your product price should always be less than your competitor’s price. Maintaining price hygiene across multiple channels is crucial for your online business. Apart from this, you may experience that some of your sellers are selling your products at a lower price than the authorized ones. In lack of surveillance on various platforms, sellers may practice price breaching. This activity can drastically affect the pricing policy of your brand. Thus, keeping an eye on every seller selling your products online is crucial. As a marketplace seller analytics tool etraKY BS provides you the 24×7 surveillance feature that can assure you have complete control over the seller operating system from multiple eCommerce platforms.


Conclusion

Therefore, now you must understand what SCRAP is and how it can increase your brand’s channel-wise credibility, visibility, and revenue. This unique strategy can help you with the development of your online presence. To implement the SCRAP successfully, you need to get along with etraKY BS. As a creator of this ideal strategy, we know how you should implement it to your brand on various eCommerce platforms. Our robust software can help you with every aspect of SCRAP effectively. So what are you waiting for? The time has come to develop a successful brand story.

 

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