Request a Demo

This Independence Day, along with enjoying the grace of Freedom, do your part to enhance your online presence and attain the equivalent Freedom in online business. As we all know, Independence day is at the door, and it is time to celebrate this day by upscaling your eCommerce business to the next level. In the past two years, due to the Covid-19 pandemic, this special day has been celebrated virtually. Still, when the situation is much in control, and people are partially in relaxation mode, it is a special year for all of us to celebrate the glory of our Freedom.

As an eCommerce seller or brand, you can also prepare your online store to make the most of this occasion. Amid Independence celebrations, just by implementing a few excellent tactics, you can attain astounding benefits. A bunch of upcoming Independence sales is knocking on the door on various marketplaces. So, it can be an excellent opportunity for you as well to make the most of this patriotic holiday. In this blog, we will mention some compelling tactics you can use to thrive your sales during upcoming Independence Day celebrations.

Six Rewarding Strategies to Let Your Online Business Thrive

Sell Products That Defines the Freedom

Believe it or not but during Independence, the feeling of patriotism is at its peak, and customers embrace each and every aspect of Freedom. During this period of time, several accessories and products that define our Freedom acquire maximum chances to be sold out on marketplaces. Thus as a seller or a brand, it can be an excellent opportunity for you to sell several products such as tricolor bands, apparel, badges, mobile covers, cushions, and tricolor ethnic clothes for men women, and children. According to recent research, it has been found that the demand for such products increases during these occasions every year. Thus, an online business can also make the most of this opportunity and increase their sales immensely.

However, you can face fierce competition during this time, so to keep your products visible to your customers, you need to implement a practical listing quality analysis. In this regard, you can use etraKY BS to make your listing effective and efficient in terms of attaining maximum sales.

Announce an Online Freedom Contest

During the Independence Day Sale, as a brand or a seller, you can run an online contest for your potential customers by using various social media platforms. It can be a mind-blowing idea to snowball your sales and power up your eCommerce brand. An engaging contest to grab various products at discounted prices can capture the attention of numerous customers and encourage them to participate. You can ask multiple Independence day related questions through your social media pages and offer them eye-catching rewards. You can initiate a registration process to be a part of your contest. Some of you may not find it relevant but understand that customers always find it alluring to get an attractive product as a reward at a minimum price. Take a chance and try your luck; it can be a profitable affair if you run such a contest with full enthusiasm and efficiency.

Reinforce Your Listing Quality

As an eCommerce brand, all your selling tactics can work when your products appear in the search results on various marketplaces. In this regard, you must add relevant keywords in your product’s description and title while listing it on eCommerce sites. A captivating strategy to reinforce your product listing quality can help your products become searchable for your existing and potential customers. Especially keywords have the immense potential to let your products appear in the search results. For instance, if you plan to sell tricolor phone covers, you can add Freedom, tricolor, phone covers, etc., as your relevant keywords.

If you think adding keywords is a complicated process, believe me, it’s not; you just have to analyze and think from your customer’s perspective. Collect your thoughts and think again that if a customer wants a tri-color product for the Independence day celebration, what words will they search for? This practice can let you attain your goal; on the other hand, and you can also take the help of a listing quality analytics software such as etraKY BS; it can guide you through adding getting accurate product descriptions and titles. You should also add high-resolution images of your products to enhance your listing quality.

Run Social Media Promotions

Social media is a great platform to run your promotions and share deals with your customers on any holiday, whether it is Independence Day or any other day. To gain benefits from this freedom festival, you need to apply some marketing tactics to promote your products rapidly on Facebook, Instagram, Pinterest, etc. Try to boost up the patriotic feeling in the customers by making them remember what the contribution of our great revolutionaries in the freedom fights was. Add this emotion to your product and then run your promotions to attract millions of eyes.

You can share a strong brand message related to Independence day on social media platforms. Attracting eyes can be complicated sometimes, but if your promotions can hit the heart of the customers, you can get success as well. Always remember that Freedom is an emotion for Indians, and there is a big chance that they will turn up to such promotions and contribute their share to hike up your sales.

Power Up Your Marketing Strategy

Before anything else, you must make a solid marketing plan to inform your customers about Independence Day’s upcoming offers, discounts, and contests. Being in the eCommerce industry, it’s never too late to start promoting your products through various promotional emails, social media posts, campaigns, etc. Determine one time, collect your assets, select your targeted audience and shoot the promotional emails at least two or three days before you start your Independence day flash sale. It is better to start early to stand out from the competition and make it a successful marketing strategy for your eCommerce business. As Independence day is around the corner, you need to plan every aspect of your marketing strategy step by step.

Check Your Stock Availability

It is an essential factor for eCommerce businesses before you implement any promotions and campaigns amid Independence day. Any product you are going to sell should be available in your stock effectively during the sale period. Suppose a customer wants to buy any specific product, but at the same time, it shows that the product is out of stock, which can affect your overall brand image. The out-of-stock situation can let you lose both your potential and your existing customers. Eventually, it can affect the growth of your online business by limiting your revenue. To always keep an eye on your stocks, you can take advantage of any stock availability software such as etraKY BS. It sends you the notification whenever a product gets out of stock or back in stock.

Conclusion

Hence these are some specific strategies you can use to celebrate the power of Freedom by making the most of this time. These strategies can let you attain more and more customers during this festive aura. As a brand or a seller, it can be your big chance to increase your sales and increase your customer base. Always remember that customers always want to have something unique and attractive. Offers, discounts, and contests always attract their eyes. So it is best to follow the strategies mentioned above if you want to increase your revenue and mark your presence in the marketplaces. In this regard, powerful brand-centric software like etraKY BS can help you immensely. It can let you perfectly attain all your goals.

The eCommerce industry is an accumulation of benefits and losses. It depends on you what aspect you are choosing for your business. To become a successful eCommerce business entrepreneur, knowing about every little factor is essential. One of the significant aspects is cart abandonment. When an online customer visits a marketplace and adds the products to their cart but disappears without making the final checkout process, it creates the situation of cart abandonment.

To increase your sales as well as your revenue, it is crucial to monitor the reasons behind cart abandonment. According to a recent survey, eCommerce businesses lose over 65% of sales because of cart abandonment. It drastically affects your brand’s credibility and reputation at various levels. However, if you find out the significant reasons behind this, you will be able to minimize this percentage effectively. In this particular blog, we have mentioned some of the reasons that lead to the abandonment of carts. It can help you in providing checkout confidence to your potential customers.

Reasons Behind Cart Abandonment in Online Business

Before taking essential steps toward minimizing the cart abandonment rate, it is imperative to know the reasons behind it. Your time and effort can vanish if a customer abandons the cart without completing the checkout process. Here we are mentioning some of the specific reasons that may clear the air and make you understand why it happens most of the time.

Unexpected Additional Charges

One of the most common reasons behind cart abandonment is additional charges that get added at the time of final checkout. At this time, customers may change their shopping decisions and abandon the cart immediately. During the checkout process, along with the product’s actual price, marketplaces also add the shipping, delivery, and other charges. It highly affects the product’s actual price and makes the customer rethink before making the purchase. It immensely affects the customers’ satisfaction level if their charges are hidden.

The ultimate solution is to provide every detail of each charge that is to be added to the products. In this way, they can completely understand the charges they will pay, which may help minimize the cart abandonment rate.

Compulsory Account Creation

A new customer can not make a purchase without an authenticated profile on prominent eCommerce platforms such as Amazon, Flipkart, Myntra, etc. Sometimes customers don’t want to spend their time on such a process, which is also a reason behind the increasing cart abandonment rate. To deal with this situation, marketplaces should never force the customer to create an account, and instead, they should provide guest checkout options. As a brand, you must keep this in mind if you plan to create your own online shopping portal.

In terms of collecting customers’ personal information, such as their contact number, email address, and delivery address, ask these questions after they make a purchase. Every upcoming eCommerce brand is establishing its business with this tactic. To resolve this problem, you can also sell your products on websites that provide the option of guest checkout as well.

Limited Payment Options

A customer may abandon the shopping cart if they don’t find a suitable payment method. Although we live in a digitalized world, many still only understand the language of cash. Hence there must be an option for a cash-on-delivery. Most customers prefer to pay the amount at the time of order delivery. So along with the credit, debit, UPI, and wallet payment options, there must also be the option of COD. You need to understand the fact that customers don’t develop trust quickly if they do not hear about you. This can be the reason why they abandon the cart in case of the unavailability of cash on the delivery option.

Poor Stock Management

Suppose a customer adds a product to their cart, but the item gets out of stock during the final checkout process; what do you think it leads towards? Of course, it increases the cart abandonment rate. Thus, poor stock management can also be the reason for this devastating situation.
So you need always to keep an eye on your stock to decrease the cart abandonment rate in the future.

Now the question is, how is it possible to watchdog your stock 24×7? Well, at this point, you need to take the help of a robust stock analysis software such as etraKY BS. It provides you with real-time notifications along with a stock analysis report. In this way, you will be able to get clarity on your stock and never miss a chance to dissatisfy your customers. This software alerts you whenever a product gets out of stock and gets back in stock.

Not Maintaining the Price Hygiene

It can be another reason for the increasing cart abandonment rate in the eCommerce industry. You must know that based on recent research, it has been found that approximately 75% of customers compare the price of the product on various eCommerce sites before taking the final checkout step. Customers never want to pay extra for a product if they find it at a lower price somewhere else.

In this scenario, sellers or brands need to monitor the prices of their competitors. But this task may consume a lot of time or may potentially take up your whole day. A more sensible solution is acquiring price tracking software such as etraKY BS. It can also help you track the historical data to understand your customers’ changing preferences. So, by maintaining the price hygiene across the channels, you can somehow minimize the cart abandonment rate.

Conclusion

Now, you must have got an idea about the various reasons for the cart abandonment. You may follow the above-mentioned solution to provide checkout confidence to your customers. You may also focus on other vital elements that can help reduce the cart abandonment rate, such as inaccurate return policy, complicated checkout process, delayed shipping and delivery options, payment insecurity, lack of customer support, etc. However, you can effectively diminish these issues by implementing best practices for a hassle-free checkout process. Some significant issues such as maintaining the price hygiene and stock unavailability can get resolved with the help of powerful brand analytics software such as etraKY BS.

Over the past few years, the gigantic eCommerce platform Amazon has done remarkably well to upgrade its market share in the emerging eCommerce industry. Because of its effective seller-centric programs, such as FBA (Fulfillment by Amazon) and SFP (Seller fulfilled prime), millions of sellers from different countries of the world joined this platform to reach out to a broader range of customers. In 2018, Amazon introduced FBA onsite, especially for its third-party sellers looking for a pocket-friendly way to use FBA logistics service without any storage fees.

The Ultimate Goal of this Amazon program is to consolidate shipping and delivery services for sellers while also convincing others to use this quintessential service of Amazon. As an Amazon seller, if you also find it challenging to pay the FBA fees, you can opt for FBA onsite. In this particular blog, you will get to know about FBA onsite along with its benefits. You will know how to take advantage of this service and make it a more profitable service for yourself. What are we waiting for? Let’s go in and find out the basics about FBA onsite that you must know are?

What is Amazon FBA Onsite?

FBA Onsite is a slightly more simplified and upgraded version of the Amazon SFP program. It is an attempt by Amazon to get aboard more sellers who prefer to pay a minimum fulfillment fee. FBA onsite was created for sellers who have previously ignored the Amazon FBA service because of the massive changes. As a seller, you must know that the FBA onsite program is a warehouse management solution that diminishes the storage fees, decreases overhead costs, and improves the delivery experience by resolving the shipping issues.

How to Attain the Amazon FBA Onsite Service?

The FBA onsite program is based on invite only. There are no such rules that you have to follow to take advantage of this service. If you have been selling your products on Amazon for a very long time and have a solid customer base, and there are no complaints regarding your orders, Amazon can probably send you an invite for FBA onsite service. For this compelling service, Amazon also considers those who have their own warehouse. Clearly, we can say that this beneficial program is not for newcomers but for the established brands and sellers.

This program is for multichannel sellers or brands selling their products on various eCommerce sites. The real target of this program is sellers who may be keeping a few of their inventories outside of Amazon due to cost and are only offering Amazon Prime customers part of their entire product portfolio. You can say that the overall drive is to get more products eligible for Prime. Although there are no such specific criteria for FBA Onsite, here we are mentioning some of the best practices that can help you in receiving an invitation for this individual program.

• Pack all your order units before the shipment date.
• On time shipment and the accuracy should not be less than 99%.
• There should not be more than 1% of the cancellation rate.

Accuracy in these three factors are really essential for attaining the FBA Onsite program.

How Does Amazon FBA Onsite Work?

In this individual program of Amazon FBA, Amazon tends to ship products to customers directly from a seller’s or brand’s warehouse. Once you enroll in this program, you can invite Amazon executives to determine your warehouse and ask them to set up an “Amazon node.” Amazon node basically refers to a specific warehouse area dedicated to FBA where Amazon executives can come and collect products and ship them to your customers.

In the FBA Onsite program, Amazon does not take care of your stocks, you need to manage to own your own. If you want to escape the situation of Oos (out-of-stock), you can get along with stock track reports software such as etraKY BS. To enroll in this program, you can choose the seller fulfilled program; it can become easier for you to store and ship the products on your own. FBA onsite program effectively helps you select an existing carrier that will deliver the product to the customer on time. This essential program can minimize the hassle of selecting a third-party delivery provider for your orders.

What is the Amazon SFP Program?

To better understand Amazon FBA, it is essential to know about Amazon’s SFP program. SFP refers to Seller Fulfilled Prime; it is one of Amazon’s tremendous order fulfillment programs to implement high-volume sellers to sell their products under the Prime label and ship orders within two days to its customers. This program was launched in 2015 to fasten the order fulfillment process. Now the question is how it is related to the FBA onsite program. Well, if you are already a member of the SFP program, it can increase your chances of getting an invite from Amazon for the FBA onsite program.

What are the Benefits of the FBA Onsite Program?

Here we are mentioning some of the compelling benefits of the Amazon FBA Onsite program that can help you to understand its importance in a better way.

• Amazon’s FBA Onsite program can save time and money by using FBA services just to pick up the orders and deliver them to your valuable customers.
• FBA Onsite minimizes the need to store your products at Amazon’s warehouses. It automatically cuts the shipment charges and fastens the delivery process.
• Getting enrolled in the FBA Onsite program minimizes the stress of product delivery. It will be Amazon’s responsibility to deliver your products in the minimum time.
• Amazon itself selects its logistic partner or third-party delivery services to deliver the product as soon as possible quickly.
• Reducing the need for warehouse storage automatically removes the storage charges.
• According to Amazon, it abolishes shipping costs by more than 65%.
• It gives you more control over your stocks and makes it easier to restock or remove any product from the stock.
• As an Amazon FBA Onsite seller, it allows you to access the other services of Amazon, such as PRIME, subscribe and save, etc.

Apart from all the benefits, it will be best if you consider that FBA Onsite is much faster, simpler, and cheaper than any other current program of Amazon.

Conclusion

Thus, if you are an experienced seller owning a warehouse and serving a massive number of customers, you can get an invite from Amazon for getting enrolled in their FBA Onsite program. In this way, Amazon has cleverly resolved its problem of warehouse overloading by empowering the sellers and brands to manage their stocks in a better way. Apart from that, it is quite a benefit for you as well because it saves your essential time and money and efficiently boosts your sales. As a seller or a brand, if you are struggling on delivery fronts, FBA onsite can resolve your problem.

However, getting an invite from Amazon for this program is not easy, and neither can you apply for it. All you can do is deliver a great shopping experience to your customers and expand your business to the next level. As we have mentioned in the above paragraphs, Amazon prefers to provide this service to those who have a great hold on this eCommerce business and are dealing on a larger scale. So, it should be your ultimate goal if you want to take advantage of the FBA onsite program. It will be best if you concentrate on making your business more powerful than ever. That is the only way that may lead you to attain this exceptional program of Amazon.

Your most awaited Amazon Prime Day sale is just around the corner. This eCommerce venture is all set to host the 6th Prime day in India. From July 23rd to 24th Indian customers will witness the most astonishing sale of the year. As an Amazon seller, it can be the most enormous opportunity for you to reach out to new potential customers by selling your products on a broader level. This sale can be beneficial for customers as well as for sellers also.

Every year Amazon provides this chance to its sellers to attract more customers during the Prime day sales. As you know, this eCommerce giant is the most popular online shopping platform in India, and customers also wait for this day to avail of huge discounts. It keeps getting bigger, giving you plenty of opportunities to increase your sales and revenue. However, if you are still not prepared for this day, this blog can help you immensely. We will share some essential tips that can help you make the most of this day. You can promote your products and brand during this enormous Prime day sale and make a solid customer base. So let’s get in and find out what else there is for you in this blog.

What is Amazon Prime Day 2022?

Before diving into the tips and tricks for preparation for this day, it is more important to understand what Amazon Prime Day is. Well, it is one of the massive online shopping events of the year, sponsored absolutely by Amazon itself. This event was introduced in 2015 to celebrate the 20th anniversary of Amazon. The very first Amazon Prime day sale was a one-day event exclusively for its Prime members. It evolved gradually because of the customers’ demand. In India, the event will kick in by midnight on July 23rd and end on July 24th. It can be a great day for Amazon Prime members as they can save a lot of money on a wider range of products, including electronics. As a seller, you can take advantage of this day by selling more and more products to potential customers.

Prime Day Preparation Tips for Amazon Sellers/Brands

Amazon Prime Day is knocking at the door, and you need to buckle up and gather everything together to make it a successful affair for you. In this regard, you can follow the following tips to make yourself all set for this upcoming event.

Start Making Combos of Products

Your goal should be on this Prime day is to sell as many products as you can, and the best way to do so is to gather a bunch of items and prepare alluding combos. It can save your individual costs related to selling a single product. You can select several low-selling products from your stocks and sell them in a combo form during the sales. Customers also prefer to buy combo products, which can be an excellent opportunity to generate sales even on slow-moving stocks. To make it more inviting for your customers you can offer extra discounts.

Watch Out for Your Stocks

To make the most of this Prime day sale, you must keep an eye on your stock availability. Delicate stock management can affect your online business, and this sales-generating opportunity can go into vain. Before starting this, you must have a clear idea of your available and unavailable products in stock. The elementary purpose of eCommerce stock management is to meet the demand of the customers and fulfill their requirements. If you analyze your stocks on a daily basis, you can also understand the upcoming demands and trends and sell the products accordingly. You need to understand that you can not take any chances regarding this. To make the most of this event, you can take the help of stock availability analysis software such as etraKY BS. It notifies you every time a product goes out of stock and you can take action in real-time. So, it is time to grab this software and generate heavy revenue during the Prime day sales.

Enhance Your Product Listings

Sales also depend on how you introduce your product to your customers. In this way, product listing plays an essential role. It makes your product visible and attractive on the platform. Before the sales start, you must implement a product listing quality analysis for all your listed products on Amazon. It works towards managing the quality of your products in terms of the product description, product title, images, videos, and meta tags. A good quality product listing refers to a high-quality image, relevant keywords, elaborative product description, and the title product title. Somehow if you fail to match all these criteria, you may not be able to gain the customer’s attention. But do not worry as you can take the help of listing quality analysis software etraKY BS. It can help you in enhancing the quality of your product listing.

Adjust Your Price to Stay Competitive

During this Amazon Prime day sale, every brand and seller will try hard to set such a price that can force the customers to make a purchase. On the other hand, customers prefer to buy high-quality, low-priced products. So your pricing strategy should be really unique to stay competitive during this upcoming event. Undoubtedly there will be considerable price competition on Prime day, and if you want to win the buy box, you can take the help of price tracking software such as etraKY BS. It can help you peep into your competitor’s pricing to set a dynamic price for your products. Get this thing straight during the sale, and customers will have numerous options to buy a similar product from others you are selling. So it is pretty vital to implement a great pricing strategy.

Formulate an Advertising Budget

To make most of the Prime Day sale, you must promote your products with the help of Amazon PPC ads. During the sale, there are prominent chances to get more clicks. It can divert more and more customers to your product page, and there is the probability of generating tremendous sales. By investing a little amount in the advertisement, you can attain immense success during this upcoming event on Amazon.

Conclusion

So, folks, what are you waiting for? The time has come when you need to get yourself prepared for Prime Day. We hope the above tips will help you set a benchmark during the sale. As a brand or a seller, it is necessary for your online presence to get ready today and avoid the last-minute hassle. Thus, you should get started as soon as possible to take advantage of Prime day to generate revenue and connect with millions of new customers. In this regard, you can use etraKY BS‘s help to minimize most of your present problems and prepare yourself for Amazon Prime Day 2022.

This is 2022 the era of digitalization, from making payments to buying products everything can be done through being digitally aware. If we particularly talk about online shopping; this industry is on a hike. One can earn their bread and butter just by investing very little. But the question is, how will you sell your products without any disruption in this overcrowded market. Well, in this regard, eCommerce data analytics can help you. Data analytics was always there; however, after the booming of eCommerce business post-Covid 19, this has come into the limelight. Using the analytics efficiently will power up your business with insights that will help you to make calculated decisions and grow your business.

Sellers or brands usually don’t know how to use eCommerce analytics because they have so much data that they get confused about where they should start. It may not always be easy for eCommerce businesses to analyze the data they are collecting accurately. However, eCommerce data analytics is effectively enforced in this industry to narrow down the focus and establish clear-cut goals. It all comes down to ultimately finding a way to increase sales and boost the conversion rate.

You have access to a lot of data if you sell your products on several big eCommerce platforms such as Amazon, Flipkart, Myntra, Ajio, Snapdeal, etc. Several customer data insights individually offer hidden opportunities for increasing revenue and flourishing your business only when you do it efficiently.

In this particular blog, you will know about eCommerce analytics and how to use it to boost your business.

What is eCommerce Analytics?

Lets’ not get into the technicalities; broadly, we can say that eCommerce data analytics is a fantastic way to attain a deeper understanding of your present and potential customers. Specifically, this analytics also looks at other vital factors such as the bounce rate, keywords, customers’ clicks, cart abandonment rate, etc. Undeniably, thats’ a lot of information for eCommerce businesses to hold onto. As much as your online business will expand, you will need more data to collect and analyze to run your business smoothly. This data can help you know who your customers are, their preferences, and what influences them to buy your products or abandon the cart.

To remain competitive in this glorious industry and increase your conversion rate, you must implement this strategy with your business. You must know that eCommerce analytics comprehensively provides insights on how buyers interact with your ads, emails, and other strategies to make them buy your products. You can view all this essential information in one place using any eCommerce analytics tool.

This sort of analytics tool is imperative to a successful online business. Integration of any analytics tool can become a primary key to success and help you score a massive advantage over your competitors. Ignoring eCommerce data analytics means you are missing out on some crucial information that can help you stand out from your competitors.

Several Ways to Use eCommerce Analytics to Boost Your Business

Enhancing Product Page Optimization

Your product page is where all the actions occur in the eCommerce industry. It is where your products get visible to your customers, and they can read the information about your products. Apart from that, customers also read the reviews of the other customers. Analyzing them all together, they make their shopping decisions. If you have a well-established and maintained product page, it can eventually increase your sales. On the other hand, a poor presentation of your product page can decrease your overall sales.

To make your product presentable in terms of product title, product description, keywords, and images, you can take the help of brand analytics tools such as etraKY BS. Product page optimization can help you collect primary data gathered by customer actions and then analyze it to observe deep insights. In this optimization process, you can also gain sales data that can make you analyze if there are any issues in pushing your customers from searching to buying.

Conjecturing Analytics

It can be the proven key to engaging your customers and responding to their demands through conjecturing analytics. Accurate analysis of your data can help you regulate what your customers expect. For example, if you have search engines’ data, you can analyze well what products they are looking for and what they have bought in the past. Based on that, you can analyze what they can buy in the future. It can also help you determine at what price you should sell your products to make the most of them.

In today’s eCommerce world, the willingness of customers to pay a significant amount can vary depending on the time and other factors. You must understand the fact that you are not the only one selling online; your competitors also sell similar products. So if you do not offer reasonable pricing, they may turn to your competitor. You can use price tracking software such as etraKY BS to manage a price across channels. It can provide insights into your competitor’s product pricing; based on that; you can implement a decent pricing strategy.

Selecting the Best Match Algorithms

In the process of using eCommerce analytics, utilizing best match algorithms can be terrifically beneficial. Such an algorithm tests two different versions of your eCommerce business, the landing page and call to action button. Also, it records the more compelling data for getting your customer’s desired reaction. Based on such information, you get a clearer picture of what will lead to generating more revenue. Believe it or not, some analytical capabilities can modify the choices depending on specific times of the year. It ensures you are receiving good perspectives of what customers are doing.

Abandon Cart Data

While dealing in the eCommerce industry, cart abandonment is the most usual factor. Now or later, everyone has to face this situation, and it happens when a customer adds a product to the cart but hasn’t bought them. There can be several reasons behind this, but if you have the data, it can help you understand their shopping behavior. According to a recent survey, 25% of customers come back to buy the same product they have abandoned in the past.

So it is essential to analyze what’s wrong when they first add the product to the cart. Whatever the cart abandonment score you get through the eCommerce analytics, you should have the heart to accept that and work toward minimizing the abandonment rate. With the help of such analytics, you can look at the payment methods or is there a problem that forces the customers to abandon the cart. If you get the results, you can indeed become able to resolve that.

Conclusion

Thus, eCommerce data analytics, first of all, needs the extraction of the data. After that, it can also provide the capability to monitor the customer’s sentiment, customers’ response towards the product, and your competitors. Data extraction from various eCommerce platforms you are selling your products can help you better implement your selling strategies. As an eCommerce brand or a seller, you must use data analytics to have clarity over your online business. You can later determine whether it is going well or if you need to make some changes. Always remember that if you have accurate data, it can eventually help you generate more revenue. So it is better to implement eCommerce analytics.

While dealing with the eCommerce industry, it is essential that your product must be available there 24×7 to meet the demands of your customers. It is one of the challenging factors of the eCommerce business. Managing location-wise product availability is not that easy; it requires standard inventory management on a regular basis. As a brand, if your business is expanded all over the country and you are selling your products at almost every location in India, then it can be stressful for you to manage the availability of your products at every location. As much as your business will expand, you must take care of product availability and inventory.

Availability is the crucial aspect of our new eCommerce strategy called SCRAP. Having adequate products at the right amount in the right location is imperative to running your online business successfully. Believe it or not, the success of your brand also depends on how well you manage your stocks, especially location-wise stocks. If you cannot do it, it can terribly affect your business in terms of customer satisfaction and revenue generation. Just a little missed management of stock availability can ruin the entire effort you have implicated in your online brand establishment. In this blog, we have covered the significance of hyper-local analytics.

Five Main Advantages of Hyperlocal Fulfillment Analytics

Handling the location-wise product availability is essential in terms of trust-building. To gain the trust of your customers, it is crucial to keep a check on location-wise product availability. If your Products are not available for the customers at the time of making a purchase, it will automatically impact their trust in your brand. They can even move to your competitors to buy the same product. However, with the help of stock analytics software for eCommerce, such as etraKY BS, you can handle this most critical aspect of the eCommerce business as they provide synchronized information identifying your conversion and fill rates of that particular location.

Helps Track Your Stock Availability Regularly

It is not that easy to track your stocks regularly. You just can not count it on your fingers, as manual tracking involves the chances of errors. The manual process of stock tracking can impact the measure of order receiving and order fulfillment. Several products that are damaged but do not get removed from the stock can also lead to significant errors in your counts. The happening of these types of errors at multiple locations can leave you with an inaccurate inventory count. To ensure stock availability on a regular basis without any error, you need to take the help of stock analytics software for eCommerce. With the help of such software, you can effortlessly manage your inventory under one single panel. It provides visibility of handling the stocks for various channels at multiple locations. In such a way, you can easily handle stock availability or product availability at various locations.

Application of Hyperlocal Fulfillment Concept

It is a brand new concept in the eCommerce industry. The eCommerce platforms have moved to a hyper-local fulfillment model. Hence brands need to get actionable insights at a pin code level. It is an ultimate beneficial concept that is emerging as a therapy for the challenges that make order fulfillment more complex in terms of managing the stocks. This concept relies on various fulfillment centers located in various urban locations in India. It can be either downtown or close to the core to stock and ship out products for your eCommerce orders. Bringing the product closer to the customers’ locations and then dispatching them is an excellent way to fulfill the orders faster without facing the situation of Oos (Out-of-stock). To take advantage of hyperlocal fulfillment service, you can get along with etraKY BS, as it provides information on stocks from various pin codes.

Adoption of Stock Analytics

Stock or inventory analytics is another effective way to handle the location-wise product availability for brands. In making vital decisions about your online brand, you require high-quality data in real-time. It generally applies to all aspects of your business, including stock availability. Powerful data can help you understand the upcoming trends and demands of the market and your valuable customers. To adopt the stock analytics, you need to integrate your system with robust cloud-based Stock Track Reports software such as etraKY BS. Via this software, you can access stock analytics that can help you take real-time actions, forecast upcoming demands, and help you in making the right decisions regarding your stock.

Smooth Integration with Your Suppliers

Undoubtedly, handling location-wise product availability can be challenging for you. However, integrating with your suppliers can make managing an accurate stock level based on various locations effortless. It allows you to view the essential information about available stock, price, and backorders. It can make the order fulfillment process much easier and more efficient for you and can also minimize the risk of stock-out situations. Integrating with your suppliers also ensures that they have specific products available in their stock whenever you need them. Your suppliers can also view the drop level of your stocks, and they can send you the right amount of stock you require. However, this is also a brand new process but highly beneficial to online businesses.

Easy Backup of Your Stock Data

Backup of your stock data or inventory data can also help you in the future in handling location-wise product availability. Losing your stock data from various locations can destroy your eCommerce business. It may take time to recover those crucial data, and in the meantime, you can lose various orders. It can impact the overall performance of your online business, so you must prevent your brand from these losses. A stock analytics software for an eCommerce business can help you in this situation. Using such software, you can keep your essential data safe and use it per your business requirements.

Conclusion

Thus, these vital advantages may help you in handling location-wise product availability. By following these above-mentioned tips you can never miss out on any of your customers. If you want to expand your business to the next level, you must get along with stock availability software such as etraKY BS. It can help you immensely in handling stock availability from various locations at a pin code level. It can effectively and accurately streamline all your eCommerce operations. Being an online brand, you can face several consequences in lack of poor stock management. That is why it is essential to power up your brand now by taking the help of such robust software available in the market. So, what are you waiting for? It’s now or never; take a stand and make your brand as powerful as it ever was.