Five Spectacular Ways to Drive External Traffic to your Amazon Listing!

Amazon is undoubtedly a massive eCommerce platform that not only fulfills sellers’ requirements but also provides tremendous opportunities for sellers and brands to sell their products online. Since it is one of the massive online marketplaces, competition is also huge. Delivering good quality products to your customers is not enough to drive sales while selling your products on this platform. It requires a lot more tactics to make phenomenal sales.

Amazon provides advertising solutions to its sellers and brands to help you upsurge your sales. But sometimes, you can feel that it is also not enough, and the time has come when you need to look outside of Amazon advertising. According to a survey by Amazon, only 65% of customers search for specific products on Amazon. So it is time to think about 35% of customers not using the platform to search for a product. However, you can reach them by focusing on external traffic sources.

In this blog, we will tell you some of the spectacular ways to reach your potential customers by driving external traffic to your Amazon listing.

How to Drive External Traffic to Your Amazon Listing

As you know, there is a vast competition to run Amazon advertising and drive traffic. So the time has arrived when you need to go ahead and look for other ways to drive more customers to your Amazon listings. You can miss out on a heavy sale if you do not advertise your products on other websites besides Amazon. This way, external traffic is the best option to fetch customers to your Amazon listings. However, before driving traffic to your listings, it is essential to ensure their quality in terms of images, product description, involvement of SEO keywords, and videos. To enhance the quality of your listings, you can take advantage of any listing quality analytics tool such as etraKY BS. It can help you in effectively optimize the same. Remember, if your listing is not in an appropriate manner, you can not drive traffic.

Now let’s focus on how to drive external traffic to your Amazon listing properly.


Sponsored Display Ads by Amazon

Well, sponsored display ads are the latest version of Amazon PPC advertising. It helps you grow your online brand robustly on this eCommerce platform by engaging customers to make their purchases on and off Amazon. Technically, you can say that it is a self-made display ad that helps potential customers view your products on Amazon and display them on other websites and any third-party platform.

It can even provide you the advantage of displaying your ads on the competitor listings as well. In such a way, your customers will also be able to view your products on other websites. If they find the ad interesting, they will click on the link and redirect them to your product page on Amazon to buy that significant product. Amazon introduced this service in the year 2019. Across the country, it has been used by more than 30% of Amazon brands and sellers. It can help you to generate more revenue as well.


Social Media Marketing

In 2022, if you are still unaware of social media marketing, you may have experienced a failure in your online business. Today, social media platforms are used by millions of customers all around the world. It provides an immense opportunity to generate external traffic and attract other potential customers to buy your products. You can connect with a more extensive customer base through social media marketing and upsurge your brand awareness. It can be a terrific way to generate more sales as customers are already into their smartphones. You can promote your products on multiple social media platforms and apps. Individually, Facebook alone can help you in driving 25% of traffic to your product page. You can create your ads on this social media platform, and they can also appear on Instagram to give more views. It can also affect your overall sales.


Email Marketing

Email marketing is another fantastic way to drive traffic to your Amazon listing. Sending personalized emails to your valuable customers can attract their attention to your products. Email marketing should be on your priority list if you are an Amazon seller or a brand in this competitive era. You must know Amazon provides you with the “Manage your customer engagement tool” service. If you have access to this, you can send emails to your former and potential customers. It can be one of the perfect ways to re-advertise your products with personalized messages and special offers.


Influencer Marketing

Besides selling your products in a standard way, influencing customers to buy your products can also help drive external traffic to your Amazon listing. To implement this process successfully, you can take the help of several influencers with numerous followers on social media platforms. They can spread your brand’s awareness and help drive more traffic to your product listing page. They can even add the link to your product page on their home page and make it clickable for potential customers. So it will be best if you get associated with some highly recognized and professional influencers with solid followers.


Use the Power of Blogs

Apart from these four ways of driving traffic to your Amazon listing, you can also leverage the power of blogs and articles. There are so many bloggers available there who are linked with the Amazon associates program. You can take their help by making them write a blog regarding your product and adding the link to your listing page specifically in their blogs. It can help customers click on the link and land on your product page.


Conclusion

These are a few spectacular ways to help you drive more traffic to your Amazon listings. Applying these tactics can automatically hike up your sales and let your brand survive in this highly competitive eCommerce world. It can not only help you drive more customers but also spread the awareness of your brand. However, if you want to take advantage of external traffic, you must take care of the listing part. Adding high-resolution images, elaborative descriptions, SEO keywords in the product titles, and attractive videos are crucial aspects of a tremendous product listing. In such a way, etraKY BS is a listing quality score analytics tool to upgrade your product listing on Amazon. If your listing is up to date, you won’t fail in implementing this tactic of driving traffic. Hope this blog helps you in driving external traffic and making your online business flourish more than ever.

Learn More

Best Rewarding Small Business Ideas of 2022!

Establishing your own business can be a dream for many of you. Most people want to set up their own business, but don’t have a robust idea or an investment plan or are not sure where to begin from. Businesses are all about taking advantage of customers’ requirements. In the past few years, the living style of people has transformed drastically. The lifestyle, standard of living, and their take and approach on various aspects have changed. Let me correct you: we are not only talking about urban people, but this applies to small and rural places too.

Moreover, after COVID-19, the pandemic perspective on life has been revamped on a bigger scale. These several changes have entirely revitalized the available business opportunities. Those days are gone when you had very limited professions to choose from. Nowadays, you can choose to do whatever affects the people daily; you can be whoever you want to be according to your needs. It can be related to health, nutrition, eCommerce, beauty, etc.

Establishing your own business is not at all a complex task to do anymore. It doesn’t even require a massive investment as well. All you need to do is set your mindset, select a business of your choice, and set your financial goals. The best thing about establishing a business is that power will always be in your hand, and you can run it with your vision and ethics.

In this blog, we have created a list of some of the fantastic and rewarding business ideas of 2022. You can select one from the following and live a life king size.


Ten Tremendous Small Business Ideas of 2022

 

Reselling on eCommerce Platforms

In the past few decades, the evolution of the eCommerce industry has provided various opportunities to start your own small business as a seller or reseller on various eCommerce platforms. Some of the most prominent eCommerce channels such as Amazon, Flipkart, Myntra, Ajio, Messho, and eBay are there; you can start your business in their association. You just need to select the products you want to sell and list them on these platforms. In such a way, you can generate decent revenue and live your life according to you. However, you may have to face some challenges as well, but to overcome them, you can take the help of some seller analytics tools such as etraKY BS. It can help you enhance the product listing quality, stock availability, price monitoring, and much more and limits the manpower investment to track your business.


Gym Instructor

People’s perspectives towards their fitness have changed ever since the COVID-19 pandemic. They are more concerned about their health now; everyone wants to get fit and healthy. People are opting for gym instructors and dieticians to regulate their daily activities. You can take this opportunity and start this business today; if you have a keen interest in such roles and are confident that you can make peoples’ lives better than ever, you can surely go for this business. The beauty of this business is that if you know the drill, then your business can bloom within a month. Once you gather your customers, you can invest in gym equipment and rent it as a training area. These days online gym instructors and dieticians are also in demand.


Food Delivery Service

The demand for food will never stop as it is the basis of our lives. This can be your go-to business if you are passionate about cooking and trying various cuisines. Starting a food delivery business has become convenient these days. If you have less investment, you can start your cloud kitchen and save the money of renting a place. You can run this business with minimum expenditure on the place and staff. Initially, you can start from a minimal menu, and once you receive good beneficial responses, you can expand your business accordingly. You can use Zomato, Swiggy, and Uber eat to deliver speedy food.


Warehouse Storage

With the growing business of the eCommerce industry, the requirement for warehouses is also increasing. If you are the one who has a place for the storage and it is not being used, you can get linked with marketplaces and turn it into a warehouse. This business requires no such significant skills but just a storage palace. This is a one-time investment plan, and the outcome will last a lifetime.


Social Media Influencer

This is one of the hot and glamorous business ideas of 2022. A social media influencer is a social media user with a tremendous amount of followers. These content creators have access to a large audience and can share specific information to entice others through their authenticity and reach. If you are the one who has a tremendous number of followers on social media, you can get associated with brands and promote their products. In return, they will compensate you a handsome amount of money. It is one of the trending business objectives of 2022.


Content Creator

Suppose you are passionate about writing and have the expertise in writing blogs, articles, SEO content, etc. You can become a content creator and earn a living. Yet another small business idea of 2022 is trending these days. Content is such an aspect that is required in almost every field. To become one successful content creator, you don’t need to attain specific skills. All you need is a robust command of languages and a creative mind. This business doesn’t require any kind of investment; just by spending several hours a day on your laptop, you can generate a healthy output.


Website Developer

The world is turning digital, and businesses must set up their website. A well-developed website is the need of any digital platform today. If you have the expertise in designing and developing a website, there is a numerous client out there who is waiting for you. Website development is such a skill that is in demand and always in demand. Fast loading and well-functioning website development skills can let you earn a desirable profit every month. You can set up your targets and start earning with this zero investment business idea.


Online Classes

The demand for online classes has upsurged right after the COVID-19 situation. It can also be a profitable business venture if you explore it accurately. You can start online classes in the field of your expertise. You can gradually expand your business and target a more significant number of students. Online classes have enough scope for profit, and you can register on various educational portals and start today. If you feel you can start your joint venture can create your portal. These days you can even create a Youtube channel and start your online classes.


Photography

One camera, a few nice clicks, and your career is set as a Photographer. On every occasion, there is always a requirement for a good camera person. Weddings are the major event in all of them from where you can earn lakhs from just one client. You need to develop your photography skills and buy a high-resolution camera with all the smart specifications. If you already have these two things, you are good to go for this business.


Conclusion

So, folks, are you still waiting for any business opportunity? Well, you don’t need to wait anymore as you have several options above to choose from and start your own journey. If you are interested in selling or reselling products on eCommerce platforms, you can take the help of etraKY BS as a seller analytics tool. It can help you establish your online business efficiently.

Learn More

Advantages of Hyperlocal Fulfillment Analytics for eCommerce Brands!

While dealing with the eCommerce industry, it is essential that your product must be available there 24×7 to meet the demands of your customers. It is one of the challenging factors of the eCommerce business. Managing location-wise product availability is not that easy; it requires standard inventory management on a regular basis. As a brand, if your business is expanded all over the country and you are selling your products at almost every location in India, then it can be stressful for you to manage the availability of your products at every location. As much as your business will expand, you must take care of product availability and inventory.

Availability is the crucial aspect of our new eCommerce strategy called SCRAP. Having adequate products at the right amount in the right location is imperative to running your online business successfully. Believe it or not, the success of your brand also depends on how well you manage your stocks, especially location-wise stocks. If you cannot do it, it can terribly affect your business in terms of customer satisfaction and revenue generation. Just a little missed management of stock availability can ruin the entire effort you have implicated in your online brand establishment. In this blog, we have covered the significance of hyper-local analytics.


Five Main Advantages of Hyperlocal Fulfillment Analytics

Handling the location-wise product availability is essential in terms of trust-building. To gain the trust of your customers, it is crucial to keep a check on location-wise product availability. If your Products are not available for the customers at the time of making a purchase, it will automatically impact their trust in your brand. They can even move to your competitors to buy the same product. However, with the help of stock analytics software for eCommerce, such as etraKY BS, you can handle this most critical aspect of the eCommerce business as they provide synchronized information identifying your conversion and fill rates of that particular location.


Helps Track Your Stock Availability Regularly

It is not that easy to track your stocks regularly. You just can not count it on your fingers, as manual tracking involves the chances of errors. The manual process of stock tracking can impact the measure of order receiving and order fulfillment. Several products that are damaged but do not get removed from the stock can also lead to significant errors in your counts. The happening of these types of errors at multiple locations can leave you with an inaccurate inventory count. To ensure stock availability on a regular basis without any error, you need to take the help of stock analytics software for eCommerce. With the help of such software, you can effortlessly manage your inventory under one single panel. It provides visibility of handling the stocks for various channels at multiple locations. In such a way, you can easily handle stock availability or product availability at various locations.


Application of Hyperlocal Fulfillment Concept

It is a brand new concept in the eCommerce industry. The eCommerce platforms have moved to a hyper-local fulfillment model. Hence brands need to get actionable insights at a pin code level. It is an ultimate beneficial concept that is emerging as a therapy for the challenges that make order fulfillment more complex in terms of managing the stocks. This concept relies on various fulfillment centers located in various urban locations in India. It can be either downtown or close to the core to stock and ship out products for your eCommerce orders. Bringing the product closer to the customers’ locations and then dispatching them is an excellent way to fulfill the orders faster without facing the situation of Oos (Out-of-stock). To take advantage of hyperlocal fulfillment service, you can get along with etraKY BS, as it provides information on stocks from various pin codes.


Adoption of Stock Analytics

Stock or inventory analytics is another effective way to handle the location-wise product availability for brands. In making vital decisions about your online brand, you require high-quality data in real-time. It generally applies to all aspects of your business, including stock availability. Powerful data can help you understand the upcoming trends and demands of the market and your valuable customers. To adopt the stock analytics, you need to integrate your system with robust cloud-based Stock Track Reports software such as etraKY BS. Via this software, you can access stock analytics that can help you take real-time actions, forecast upcoming demands, and help you in making the right decisions regarding your stock.


Smooth Integration with Your Suppliers

Undoubtedly, handling location-wise product availability can be challenging for you. However, integrating with your suppliers can make managing an accurate stock level based on various locations effortless. It allows you to view the essential information about available stock, price, and backorders. It can make the order fulfillment process much easier and more efficient for you and can also minimize the risk of stock-out situations. Integrating with your suppliers also ensures that they have specific products available in their stock whenever you need them. Your suppliers can also view the drop level of your stocks, and they can send you the right amount of stock you require. However, this is also a brand new process but highly beneficial to online businesses.


Easy Backup of Your Stock Data

Backup of your stock data or inventory data can also help you in the future in handling location-wise product availability. Losing your stock data from various locations can destroy your eCommerce business. It may take time to recover those crucial data, and in the meantime, you can lose various orders. It can impact the overall performance of your online business, so you must prevent your brand from these losses. A stock analytics software for an eCommerce business can help you in this situation. Using such software, you can keep your essential data safe and use it per your business requirements.


Conclusion

Thus, these vital advantages may help you in handling location-wise product availability. By following these above-mentioned tips you can never miss out on any of your customers. If you want to expand your business to the next level, you must get along with stock availability software such as etraKY BS. It can help you immensely in handling stock availability from various locations at a pin code level. It can effectively and accurately streamline all your eCommerce operations. Being an online brand, you can face several consequences in lack of poor stock management. That is why it is essential to power up your brand now by taking the help of such robust software available in the market. So, what are you waiting for? It’s now or never; take a stand and make your brand as powerful as it ever was.

Learn More