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Establishing an eCommerce brand can be a super exciting process for you. However, success is not always guaranteed; there is a massive difference between establishing an online business for your brand and generating expected revenue. The dynamic eCommerce industry is quite unpredictive; what worked yesterday may not deliver the good results today. You have to take precautions in terms of launching your brand online.

It is better to avoid the mistakes in the first place and not wait to make one. However, humans are prone to make mistakes and learn from them as quickly as possible. While establishing your brand online, you can also make some mistakes unknowingly, which can affect your business later. Customers’ expectations have become higher than ever in the past few years. Today customers have so many choices while shopping online that if you make it uncomfortable or complicated for them to make the purchase, they can simply switch to your competitors. They can even leave negative reviews for you as well. In this particular article, you will learn about those mistakes that can become a hurdle in establishing a successful online business.

Escape These Mistakes to Successfully Establish Your Online Brand

If you are new to an eCommerce business, it is natural that you may make several mistakes. But the smart business strategy is to diminish those mistakes before moving any further. To escape the mistakes, firstly, you need to know what they are. So, the following are some of the most common mistakes that you must avoid if you are planning to establish an online brand.

Not Selecting the Right Platform

Before starting an online business, nothing can be much more essential than this to choose the right platform. Select a suitable eCommerce channel to provide the proper exposure to your brand and generate good revenue. When choosing the right one, you need to do some research and find out the best one for you according to the nature and needs of your brand. Amazon, Flipkart, Myntra, Ajio, Meesho, and Tata Cliq are some of the prominent eCommerce platforms in India. You may choose any of these platforms for your online business. Your money and hard work may go in vain if you are not choosing the right platform.

Not Conducting the Research on Market Trends

The planning and execution of your business should depend on the research of the latest market trends and the demands of customers. Not conducting any research regarding this can put your brand at risk and push it towards failure. Although you can not satisfy every customer, you need to focus on finding out who your brand will be targeted according to the market trends. You can take expert advice and silently monitor the eCommerce platforms to understand the trends better. Although it may take some time, eventually, you can get a good result and save your brand from disappointing your future customers.

Do Not Care About the Competitors

The glorious eCommerce industry has provided an immense opportunity for sellers and brands to sell their products online and make profits. Since the industry is wide open for everyone, numerous brands are out there selling similar products. So, before you decide to sell any specific product, you must look out for your competitors and monitor their every move. Believe it or not, it doesn’t matter how good your product is; if your competitors are doing better, you can miss out on building a solid customer base. You must know who your competitors are and what skills they use to sell their brand. It will help if you decide on the price of your products after evaluating the price of your competitors. Always focus on the established competitors who are on a rapid rise. To monitor your competitors, you can also take the help of brand analytics tools such as etraKY BS. It can help you better understand your competitors’ every move at various eCommerce channels.

Not Using the Listing Quality Analytics

In the process of starting selling your branded products online, the first essential step is product listing. But your work doesn’t end just by listing the product on any eCommerce website; you should also look for the quality. Before listing your product, you should always add an informative but short product description, high-resolution images, top-ranked keywords, and meta tags. In this regard, brands sometimes fail to identify how to manage this process. Thus, brand analytics tools such as etraKY brand studio provide you with the best scope of improvement in organizing the fast listing features.

Not Developing the Customer Trust

It is one of the most common mistakes brands make. Remember that your business can only grow if your customer has faith in your brand. One can not make a profit without satisfying their customers. To realize significant conversions, you have to appear as a trustworthy and reliable brand. However, the effective way to develop customer trust is to put on the testimonials and reviews of your product. According to research, more than 45% of customers rely on reviews before purchasing. Reviews can incredibly help you in increasing sales. In this manner, you can take the help of brand analytic tools such as etraKY BS. It provides you with the agile review management feature.

So these are the mistakes you should avoid while establishing your eCommerce brand. Apart from this, it is better if you take the advice of eCommerce experts and take the help of a brand analytics tool. The dynamics of this industry are changing rapidly, so you need a close analysis of everything related to this business.

Conclusion

To establish your eCommerce brand effectively, you must not indulge in the mistakes mentioned above. When dealing with an eCommerce business, put the customer first and remove as many barriers as possible, from product listing to analyzing the market trends and knowing your competitors. You should also ensure that the eCommerce platform you choose and your potential customers’ details are safe, and your product is well researched to please your target customers. To avoid some significant errors related to product listing and monitoring the competitors, you can take the help of any available brand analytics tool in the market, such as etraKY BS. This advanced tool is designed to help you at every step, whether it is related to keywords, review management, price hygiene, product description, images, etc.

While selling products on various eCommerce platforms, reviews are the essential metrics. Reviews become more vital if you are an Amazon seller. It is crucial for every online business, but it is much more important than others for Amazon. It directly impacts your conversion rates, sales, rankings, and more while selling your product on this powerful eCommerce platform. Believe it or not but your ability to generate reviews will make the difference between the success and failure of your product.

Nowadays, online shopping has become an authentic part of customers’ lifestyles. According to the latest report, more than 50% of customers shop on Amazon at least once a week, and 72% of customers purchase a product, influenced by the best reviews and ratings. Specifically, Amazon customer reviews matter a lot, and that’s why you must get more and more positive reviews on this website. However, getting reviews on Amazon can be challenging for your online business in 2022. In this particular blog, we have mentioned some uttermost ways to get reviews on Amazon for your products. Let’s find out what those fundamental ways are.

Effective Ways to Get Reviews on Amazon in 2022

The reviews about your products can profoundly affect your online business. It has the power to break or make your eCommerce business. That is why you need to understand the importance of reviews. Apart from the following ways of getting reviews, you can also take the help of some marketplace seller analytics tool to get the reviews effortlessly. In this manner, etraKY BS can help you immensely.

Choose a Great Product to Sell

If you want to get more reviews on Amazon, you need to choose the right product to sell. No strategies will work if you sell a boring and bad-quality product. It won’t let you get five-star reviews if your product is unremarkable. That is why it is crucial to selling such a product that customers naturally want to give a review. It will make the results much hassle-free to come by when you request the reviews. In this way, you can also get more organically verified reviews, and that too without asking the customer. To execute this, you have to make a strategy before launching your product to search your competitor’s reviews and look for the common complaints and negative reviews. Now fix these complaints with your product and then launch it on Amazon. You will experience that your product is getting more positive reviews from customers. Along with selling an effective product, you can also add high-resolution images and descriptions. It can help you attract more customers and ultimately lead you toward getting positive reviews. To process this, you can take the help of any marketplace seller analytics tool.

Apply the Product Inserts

It is one of the practical and most accessible strategies to get more customer reviews on Amazon. The exciting thing about the product inserts is that you can reach out to every single customer with a request to leave their valuable review. A product insert is basically a small card that you put in your product packaging. On this card, you write a crisp “thank you” message, or you can ask the customer to leave a review kindly. Sometimes customers feel lazy to reach out to the page again and leave a review. So to diminish this issue, you can include a QR code on your product insert with a link that redirects your customers to the review page. To work this process successfully, you can attractively design the product inserts. It will be convenient for your customers to leave a lovely review about your product.

Apply the “Request a Review” Button

To get more reviews on Amazon, you can use Amazon’s “Request a Review button,” you can find this button in seller central. A single click on this button will trigger a standardized email sent by Amazon asking the customers for their valuable feedback or reviews about the specific product. However, you can not personalize this email at all. The text will be the same in every email, excluding the product detail and seller name. But the awesome thing about this feature is that customers don’t have to visit the page and then write a review for you, they can provide the star rating, and it will be counted as a review only. The rating system is an efficient way to get more reviews as customers don’t go through the effort of writing reviews.

Get Along with Amazon Vine Program

Being an Amazon seller, this eCommerce website offers you the Vine program to connect you with the reviewers. This program is open to brand-registered sellers and vendors, and it is considered the best and most secure way to get reviews for any new products. If you are new in this business or going to launch a new product, you can surely go for this feature. To enroll your Amazon product in this program, your product must have less than thirty reviews. Along with this, you also need to keep sufficient inventory in your hands. The Amazon’s Vine Program provides you with honest reviews, so it will be better if you fix the issues related to your product first.

Establish a Strong Bond with Your Customers

The most acceptable way to get reviews on Amazon or any other eCommerce site is to build a strong relationship with your customers. To build a stronger bond with the customers, you need to initiate a brand persona that resonates with your targeted audience. You should work on it because it is something that your competitors can not copy from you—establishing a brand that your customers love and appreciate. It will automatically reciprocate the love by giving you a positive review. If they like your product and you two have a bonding, they will definitely write a review for you. Their quality reviews will help you get a higher conversion rate. You can become active on social media, consistently send emails to them, and deliver an impactful customer experience that can help you build a solid relationship with your customers. In this way, you can convince them to leave a positive review of your product.

Conclusion

If you are one of them who doesn’t know the importance of reviews, let me tell you that you are missing out on a significant portion of your online business. Reviews for Amazon products are highly essential, as it helps you get more conversions, make your product a high ranker, and attract more clicks in the Amazon search list. It is essential to get reviews for your products, whether it is an old product or a new launch. Earlier it was easy to get reviews as there was an option to get paid reviews, but it doesn’t work now. With the higher competition in the market, it is getting harder than ever to get honest reviews. You just need to remember that if you have a strong product and you are not breaking any rules of Amazon, you can get closer to having more reviews. To get more reviews for the products you are selling on Amazon, you can also take the help of a marketplace seller analytics tool.

Mother’s Day is an enormous day to celebrate the love, affection, care, and struggle of a mother. A mother-child relationship is a natural and pure form of love that can’t be described in words. On the 8th of May, every year, we celebrate Mother’s day, and in the past few years, a trend has emerged to show your love for your Mother by gifting her something unique and trendy. This particular day has become the third-largest retail holiday across the world. For eCommerce brands and sellers, it is a magnificent opportunity to generate sales and attract customers by offering them unique and trendy products.

In 2021, the total Mother’s day spending by Indian customers was around 11 billion. This figure shows that customers are eagerly waiting to purchase gifts for their moms this year too. So, why not help them during their hunt for the perfect gift. By following the latest market trends and past shopping data of customers during this time, you will find out what customers really want. According to the recent report of the National Retail Federation, Mother’s Day spending is expected to increase by somewhere between 3 and 4 billion this year. In this Mother’s day centric blog, we have mentioned the trending product range this year. You can also generate exceptional sales by selling these on various eCommerce websites.

What Influences the Customers Spending on Mothers Day Gifts

Before going any further, you must understand that gifting is an art, and those who want to give something, especially to their mothers, will always be influenced by the situations and market trends. The COVID-19 pandemic has almost changed customers’ perspectives, especially when choosing a gift for someone. Now customers are more into spending on something to help their loved ones maintain a healthy lifestyle. Here we have mentioned some of the points that can help you choose the right product to sell during the Mothers day event.

• Ever since the pandemic occurred, the lifestyle has been changed upside down. According to a survey conducted by Amazon, more than 58% of customers are now buying self-care products frequently. The pandemic has turned more consumers towards spending on pampering and wellness products. Eventually, it boosted the bath, beauty, and spa products category towards the favored gift for Mother’s Day. As a brand and seller, you can choose these products to sell on Amazon or any other eCommerce platform for Mother’s Day.
• The changing climate has also influenced the shopping behavior of customers. These days buyers are also interested in shopping the eco-friendly products. It is on the priority list of gift-givers and receivers. This Mother’s day, there is an immense probability that customers may choose eco-friendly products as a gift for their beloved mothers. Hence, you can also choose to sell products from this category as well to boost the sales this Mother’s Day.
• The COVID-19 pandemic has affected the travel plans of eCommerce consumers. Now when we are returning to normalization, travel plans are once again on the top list of consumers. Everyone wants to get out of their city and visit their favorite destinations along with their loved ones. So this could also influence the gifting idea of shoppers; they may end up purchasing travel kits and accessories related to traveling for their Mothers.

Trending Products for an Ideal Mother’s Day Gift

As Mother’s Day is coming closer, the search volume for keywords related to this day’s gifts has skyrocketed in the past few days. But as a seller or a brand, you need to know what products those searches lead customers to and, more importantly, which gifts they choose to buy. Following detailed information about the gifts from various categories may resolve this issue for you and help you choose the right product to sell.

Wellness and Self Care Products

The largest eCommerce channel Amazon provides insight into the specific types of gifts that customers are looking for on Mother’s Day from the wellness and self-care category. Some products related to this category are foot, and body massager, Blood pressure and diabetes tracker, vitamin supplements, protein shakes, essential oils, bath salts, aromatherapy, candles, etc. All these products are the ideal gift for Mother’s Day, and to accelerate your sales during this event, you as a seller or brand can choose to sell these products online.

Luxurious Items

Luxury items are always the top priority gifts for treating loved ones, especially Mothers. That’s why customers are growing their interest in purchasing luxurious products. There is no argument that perfumes and jewelry are evergreen go-to gifts for Mother’s Day when it comes to luxury. If you are an eCommerce online seller, you should choose items from these two categories to sell.

Home Decor & Kitchen Appliances

Home and kitchen are primarily the two venues that Mothers solely rule. That’s why customers are looking for products related to home decor and kitchen appliances. Online searches for dinner sets, decor items, bedding, and fancy utensils have increased amid Mother’s day gift preparation. Personalized gift items related to home decors such as photo printed coffee mugs, cushions, and frames with personalized messages for mothers are also trending. So as a brand or a seller, if you want to generate decent revenue, you can choose to sell products from these two categories.

Sustainable Eco-Friendly Gifts

When customers want to gift their loved ones, they always want to choose products that may sustain them for longer and strongly affect the receiver. Undoubtedly, Mother’s Day is the emotion itself; that’s why customers look forward to purchasing sustainable gift items, and that will be great if it is eco-friendly. The eco-friendly candles, handmade bamboo gift cards, and in-house plants are also some trending gift options. You can also sell these products on various eCommerce websites to boost your sales and take advantage of the Mother’s Day event.

Apart from the product mentioned above, the demands for fitness watches, branded bags, and customized tumblers are also high. As a Seller or brand, you should also look forward to selling these items to attract customers for Mother’s Day gifts.

Conclusion

Only two days are left for the Mother’s Day event, and sales are already going on various eCommerce platforms. This is that time of the year when you can boost your sales by selling the products that are highly in demand. Thus, you can add more profit to your business by selling the products from the above categories. While selling Mother’s Day-centric products, you may face some issues related to product listing or maintaining price hygiene. However, to get these problems fixed, you can take the help of any powerful brand analytics software such as etraKY. It can enhance the quality of product listing and help you maintain the price of the products on various platforms.