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The covid-19 pandemic is undoubtedly a curse for the entire world but not the eCommerce industry. We talk individually about the Indian eCommerce industry, which has attained tremendous growth in the past two years. Currently, it is expected to exceed the US to become the second-largest eCommerce market in the world. In the year 2020, the total value of the Indian eCommerce market was approximately 3528 crores, and it is expected to reach 26.75 lakh crores by the end of 2030. There is a detectable trend of Indian customers increasingly shopping online and preferring not to step out of their homes.

Pandemic has forced so many Indian businesses to move towards eCommerce marketplaces. It is offering sellers, brand resellers, and customers a win-win proposition. If you plan to earn immensely by reselling your products, then Meesho is the perfect eCommerce venture. It is basically, a reseller eCommerce platform that you can use to resale several product categories such as women’s wear, men’s wear, kids’ wear, home appliances, cosmetics, etc.

This platform provides a massive opportunity for local sellers and brands to make their online presence. In comparison to other eCommerce giants such as Amazon, Flipkart, and Myntra, it is much easier to start your journey with Meesho. You don’t need to invest a heavy amount of money and provide a huge commission while getting along with Meesho. This blog consists of information about how to become a Meesho seller and sell your products on this platform.

What is Meesho?

Meesho is one of the leading eCommerce marketplaces for resellers. It was founded by two Delhi graduates, IITians, Vidit Atrey, and Sanjiv Barnal, in the year 2015. This powerful platform has approximately 2.8 Crore resellers at present. Meesho connects resellers to several manufacturers, who list their products on the Meesho App. It also allows resellers to select products from the various listed categories and sell them via social media platforms such as WhatsApp, Facebook, and Instagram. Becoming a Meesho seller does not require a hefty financial investment. So if you want, you can join this venture and earn decent revenue.

A Thorough Seller Guide to Sell on Meesho

To become a seller or reseller on this platform, you must follow several steps. Here is a step-by-step guide that can help you to get on board with this platform. But before getting started with the steps, you need to make sure that you have a GSTIN number and an active bank account.

Create a Seller Account on Meesho

To become a Meesho seller, you need to download this app and register yourself on the Meesho supplier panel. Here you have to enter your GSTIN and PAN number along with the details of your active bank account. These few things are mandatory to create a seller account on this app. After this, you need to enter your order pick address. After successful registration, you can visit the Meesho supplier website with your email ID and password.

List Your Products on Meesho

After the registration process, the next essential step is listing the catalogues of products you want to sell on this platform. Listing more than three product catalogues can help you with more orders and eventually more revenue. Product listing should be accurate with excellent quality images and descriptions. It can help you attract more customers and sell your products efficiently and effectively. Meesho provides two options to upload your catalogues. You can upload single as well as bulk product catalogues on this platform. To enhance the quality of your product listing, you can take the help of any listing quality analysis software such as etraKY BS.

Start Receiving Orders

Once you complete the product listing process, You can start promoting your products through various social media platforms. On the other hand, you can precisely receive the orders from the Meesho app as well. In the process of receiving a number of orders, it is essential to set the right price to attract more customers. To ease this problem, Meesho also provides a price recommendation tool for its sellers, and it suggests the best competitive prices for your products compared to others.

Product Delivery

Product delivery is an essential aspect of any eCommerce business. Once you receive the order, Meesho sends the email notification to your app supplier panel. You just need to accept the order first and then start packing the product with accurate labels on each package. This platform’s minimal shipping charge can be counted as no shipping charges. After the packaging, hand over the order to the courier partner, Meesho has a panel of various logistic partners who take responsibility for picking up the package and delivering it to the customers’ doorstep.

Receive Payments on Delivered Orders

You can receive the payment on every single order after fifteen days of order delivery. The process is the same for the cash on delivery orders as well. You will receive the payment in your active bank account. For further details on payments, you can check your Meesho supplier panel. Through this panel, you can receive each and every detail regarding the payment cycle, such as how much your deposited balance and future payment and other payments. On every order, Meesho charges a fixed commission from their sellers, it can be between 10%-20% on every order. However, if you sell products on other big eComm ventures you might have to pay a heavy commission.

Hence, these are the several steps you need to follow if you sell your products on Meesho. You can also take advantage of Meesho’s NDD (Next-day dispatch) program. It can help increase the customer’s experience by dispatching their order right the next day after receiving the order. It can help you in making a solid customer base as well.

Benefits of Selling Products on Meesho

• This platform is ready to welcome every homemaker and small entrepreneur who wants to start their own business with minimum investment.
• It provides effortless ways of product listing and a minimum shipping charge.
• The best thing about this eCommerce platform is that you can get payments on time.
• In comparison to big eCommerce channels such as Amazon and Flipkart, Meesho makes it easier for small businesses to survive in this tough and competitive market.
• Sellers Commission on this app is also very low, which is quite affordable.
  
  

Conclusion

Meesho is a flourishing eCommerce platform in India for small businesses. Absolutely anyone can sell products through this platform with a minimum investment. Significantly it has provided compelling opportunities for homemakers to earn their living without being dependent on their husbands. Sellers, resellers, and small brands can also choose this platform to sell their products effectively and increase their customer base. This platform is getting bigger with every passing day. Customers prefer to buy good-quality products from this eCommerce venture. So if you are also looking forward to establishing a robust market presence, you can start your journey with Meesho.

Your most awaited Amazon Prime Day sale is just around the corner. This eCommerce venture is all set to host the 6th Prime day in India. From July 23rd to 24th Indian customers will witness the most astonishing sale of the year. As an Amazon seller, it can be the most enormous opportunity for you to reach out to new potential customers by selling your products on a broader level. This sale can be beneficial for customers as well as for sellers also.

Every year Amazon provides this chance to its sellers to attract more customers during the Prime day sales. As you know, this eCommerce giant is the most popular online shopping platform in India, and customers also wait for this day to avail of huge discounts. It keeps getting bigger, giving you plenty of opportunities to increase your sales and revenue. However, if you are still not prepared for this day, this blog can help you immensely. We will share some essential tips that can help you make the most of this day. You can promote your products and brand during this enormous Prime day sale and make a solid customer base. So let’s get in and find out what else there is for you in this blog.

What is Amazon Prime Day 2022?

Before diving into the tips and tricks for preparation for this day, it is more important to understand what Amazon Prime Day is. Well, it is one of the massive online shopping events of the year, sponsored absolutely by Amazon itself. This event was introduced in 2015 to celebrate the 20th anniversary of Amazon. The very first Amazon Prime day sale was a one-day event exclusively for its Prime members. It evolved gradually because of the customers’ demand. In India, the event will kick in by midnight on July 23rd and end on July 24th. It can be a great day for Amazon Prime members as they can save a lot of money on a wider range of products, including electronics. As a seller, you can take advantage of this day by selling more and more products to potential customers.

Prime Day Preparation Tips for Amazon Sellers/Brands

Amazon Prime Day is knocking at the door, and you need to buckle up and gather everything together to make it a successful affair for you. In this regard, you can follow the following tips to make yourself all set for this upcoming event.

Start Making Combos of Products

Your goal should be on this Prime day is to sell as many products as you can, and the best way to do so is to gather a bunch of items and prepare alluding combos. It can save your individual costs related to selling a single product. You can select several low-selling products from your stocks and sell them in a combo form during the sales. Customers also prefer to buy combo products, which can be an excellent opportunity to generate sales even on slow-moving stocks. To make it more inviting for your customers you can offer extra discounts.

Watch Out for Your Stocks

To make the most of this Prime day sale, you must keep an eye on your stock availability. Delicate stock management can affect your online business, and this sales-generating opportunity can go into vain. Before starting this, you must have a clear idea of your available and unavailable products in stock. The elementary purpose of eCommerce stock management is to meet the demand of the customers and fulfill their requirements. If you analyze your stocks on a daily basis, you can also understand the upcoming demands and trends and sell the products accordingly. You need to understand that you can not take any chances regarding this. To make the most of this event, you can take the help of stock availability analysis software such as etraKY BS. It notifies you every time a product goes out of stock and you can take action in real-time. So, it is time to grab this software and generate heavy revenue during the Prime day sales.

Enhance Your Product Listings

Sales also depend on how you introduce your product to your customers. In this way, product listing plays an essential role. It makes your product visible and attractive on the platform. Before the sales start, you must implement a product listing quality analysis for all your listed products on Amazon. It works towards managing the quality of your products in terms of the product description, product title, images, videos, and meta tags. A good quality product listing refers to a high-quality image, relevant keywords, elaborative product description, and the title product title. Somehow if you fail to match all these criteria, you may not be able to gain the customer’s attention. But do not worry as you can take the help of listing quality analysis software etraKY BS. It can help you in enhancing the quality of your product listing.

Adjust Your Price to Stay Competitive

During this Amazon Prime day sale, every brand and seller will try hard to set such a price that can force the customers to make a purchase. On the other hand, customers prefer to buy high-quality, low-priced products. So your pricing strategy should be really unique to stay competitive during this upcoming event. Undoubtedly there will be considerable price competition on Prime day, and if you want to win the buy box, you can take the help of price tracking software such as etraKY BS. It can help you peep into your competitor’s pricing to set a dynamic price for your products. Get this thing straight during the sale, and customers will have numerous options to buy a similar product from others you are selling. So it is pretty vital to implement a great pricing strategy.

Formulate an Advertising Budget

To make most of the Prime Day sale, you must promote your products with the help of Amazon PPC ads. During the sale, there are prominent chances to get more clicks. It can divert more and more customers to your product page, and there is the probability of generating tremendous sales. By investing a little amount in the advertisement, you can attain immense success during this upcoming event on Amazon.

Conclusion

So, folks, what are you waiting for? The time has come when you need to get yourself prepared for Prime Day. We hope the above tips will help you set a benchmark during the sale. As a brand or a seller, it is necessary for your online presence to get ready today and avoid the last-minute hassle. Thus, you should get started as soon as possible to take advantage of Prime day to generate revenue and connect with millions of new customers. In this regard, you can use etraKY BS‘s help to minimize most of your present problems and prepare yourself for Amazon Prime Day 2022.

Amazon is undoubtedly one of the substantial eCommerce marketplaces all over the world. It is one of the famous and most recommendable eComm platforms in India as well. Most of us use this compelling marketplace to earn a wealthy living, from sellers to brands. If you want to establish your business as an online brand, you can sell your products under your private label on Amazon.

At Amazon, you have the advantage of selling your products with your private label. It allows you to start your product line and make your brand popular among millions of customers. This unique strategy can also help you to stand out from the competition. It also has the immense potential to generate significant revenue for your business. If you were not aware of this term before, this blog provides you with further information regarding private label products. This blog covers what private label products are and why they benefit you. So let’s get in and find all the crucial information about it.

What are Private Label Products?

A private label product is basically manufactured by one company to be sold to other individuals who want to sell those products with some modifications and by their own label on them. Modification is your choice, and if you want, you can sell the product as it is just by affixing your brand label on it. But it can be more beneficial to sell products with slight modification because there is no use in selling the same product as your competitors are already selling. Suppose the customers are already complaining about the exact product you have decided to sell, they may also complain about yours.

But if you sell that product by doing some rectification, there is the possibility that customers may like your product more than others. To establish your brand on Amazon, you must sell private label products. To make it a hassle-free process, you can take advantage of Amazon’s FBA (Fulfillment-by-Amazon) service. You can get your products from Alibaba and any other wholesale traders as a seller.

What are the Benefits of Selling Private Label Products?

If you are still have confusion about whether to sell private label products or not, you need to check out the spectacular benefits of this business idea. Doing it adequately can be beneficial for your online business. Let’s see what the benefits of this unique business idea are.

Product Customization

The unique benefit of selling private label products is that here you have the opportunity to customize the product according to your thoughts and choice. But if you sell someone else’s products, you have no right to say anything about their product’s features and quality. You just have to sell the product blindly. On the other hand, if you are selling private label products, you can add more features to them to delight your customers. It will even make your business differ from other competitors present in the market. As a brand, you can even sell personalized products to your customers and earn their credibility as well.

Advantages of Having Own Brand

Why sell others’ products when you have the capability to sell your own products under your brand label. It provides you the enormous opportunity to upgrade your profile from being a seller to converting yourself into a brand. Having your brand can be a thrilling experience in your life. Once you start selling good-quality private label products, you can build a powerful brand with a robust customer base. Having your own brand can help you get more customers and ultimately add value to your business. So it will be best to sell your private label products.

Minimum Competition

If you are already an Amazon seller, you must have the experience that there is significant competition on this platform. Thousands of sellers are selling a similar product as yours. Customers have various options to buy products from their choice of sellers. Hence, establishing your online business on various platforms can take a lot of time. But if you sell the same product with your own label and enhance the product’s quality, customers will surely want more from you. Apart from that, if you want, you can choose an entirely different product by analyzing the trend and demand of the customer. Here all you need to take care of is to select a product that has something unique that others are selling to catch more eyes.

Potential of Generating Higher Revenue

If you have the potential to make your brand and sell the items under your private label, that too without disappointing your customers, well we have to say that you are very close to generating decent revenue. Lowering the competition by selling unique or enhanced products can automatically increase your conversion rate. Once your brand attains popularity among the customers, you can add more products to your list and gradually grow your eCommerce business.

Initially, private label products may require a hefty monetary investment, but they can benefit you in the long run. So it is worth getting into this business and selling private label products.

Consider These Attributes to Select a Good Product to Sell

So if you have decided to sell private label products, you have to select a robust product to sell on Amazon. Before selecting a product, you need to consider the following attributes. It can help you with choosing the right product to sell.

• The product should be light in weight and should be able to fit into a small flat box. The weight of the product should not be more than two pounds. It can help you save more on shipping from the manufacturer and the Amazon FBA.
• Do not depend only on seasonal sales and choose products that can only get sold during Diwali, Christmas, Holi, or any other big festival of India. It will be best if you go for such products that can always be in demand.
• You must choose such products to sell that require no legal paperwork and are easy to manufacture, so you get the products on time and save yourself from stocking out. To manage the stocks, you can also take the help of stock availability software such as etraKY BS.
• Avoid selling uncomplicated products such as electronics and fashion apparel. These two product categories always carry the chances of returns and customers’ complaints regarding the product’s quality, size, and color.
• Always look out for such a product that has the potential for improvement so that you can buy them and customize them according to you.

Conclusion

If you have always dreamed of having your own brand, now you have the opportunity to fulfill your dream. Believe it or not, selling private label products on Amazon is one of the tremendous business opportunities that let you start your own product line. You can say that becoming an online brand is now in your hands whether you want to leverage this chance or remain an essential seller only. However, there are several factors that you should take care of in the process of order fulfillment. Keep a constant eye on your stocks, add high-resolution images and videos, and follow the SEO tactics. Some of these aspects can add extra value to your online business. To implement these things accurately, you can take the help of an eCommerce brand analytical tool such as etraKY BS.

Why would any of your products get sold on Amazon if customers have the option to buy the Amazon choice products? Well, you know the answer, right? Yes, at some point, you will be required to showcase your products as Amazon’s choice. If you are new to this industry and have not been aware of this term, this blog is just for you. You must know that some badge provides the assurance of product quality. That is why customers prefer to buy products that have this badge.

Nowadays, Amazon has become so giant and achieved tremendous credibility among customers. That is why Amazon’s choice products are the top-selling products on this eCommerce platform. To win the race, you can also take advantage of this credibility badge of Amazon. But it is not that easy; there are several criteria for attaining the Amazon choice badge for your products. In this blog, you will get to know the essential information regarding Amazon’s choice. So what are we waiting for? Let’s get in and find out why it is a requirement of online brands.

What is Amazon Choice?

Amazon choice is basically a badge that is provided by Amazon to any specific product when it has the best match to top-ranked keywords. Brands that achieve this badge for their products are considered Amazon’s recommendations. You can see it on the left corner of the product image or below the description. Amazon introduced this badge in 2015, along with the launch of Echo dot(Alexa), a voice recognition device. Amazon introduced it as Amazon’s choice product. Initially, it was an alternative to Alexa because of the issues in filtering the browser search results via voice. It was implemented to simplify and filter the product search results and display the most accurate product. Products with the Amazon choice badge have the most relevant and best keyword rankings. Today, in comparison to voice search Amazon’s choice is quicker and assists in sorting out the search problems. It has made it easier for customers to search for any specific product.

As an online brand, you must consider it and should add relevant keywords with your product’s description and title specifically. In this regard, etraKY BS, a listing quality analytics tool, can help you.

What are the Criteria for Amazon Choice Badge

Every best thing comes with several criteria to fulfill; the same is the case with Amazon Choice. It can help you in building a robust customer base and eventually helps in generating more revenue. You should know that this badge is a keyword-based spontaneous way to order products through a virtual assistant. So you need to add relevant keywords while listing your products on Amazon. Let’s have a look at those criteria

• Your product should be eligible for Prime.
• The quality of the product should always be high.
• All your listed products should be available in your stock.
• Products should be available for immediate shipping.
• It must have a low return rate in comparison to other products.
• Products must have high-quality images and videos.
• It should follow Amazon’s pricing criteria as well.
• Take the Amazon FBA service.
• Products must have positive reviews from customers.

Apart from all these, it will be best for your brand if your products fall into the category of best seller list. It can also help you in obtaining this badge for your online business. To fulfill these criteria successfully, you can take the help of listing quality analytical tools such as etraKY BS. This tool can help you enhance the quality of your product listing by sending you alerts regarding the images, descriptions, title, and keywords. Undoubtedly, this tool can help to achieve this badge efficiently.

How to Get an Amazon Choice Badge?

• Products Should be Eligible for Prime

To get this badge, you have to get prime eligibility for your products. As you know, Amazon’s choice works via Alexa, so it can only recognize products that are eligible for prime delivery. If your products don’t have this eligibility, they can not even consider Amazon’s choice. So before anything else, you have to become an Amazon prime seller. You can become one by signing up for the Fulfillment by Amazon (FBA) service. To make your product prime eligible, there is no other criteria that you need to follow. Once selecting the FBA service, all your products will automatically become Prime eligible.

• Keep an Eye on Your Stocks

Your products must be available in stock on a constant basis. Product unavailability can make you lose Amazon’s choice badge immediately. So you need to ensure the product availability 24×7. In this regard, you can take the help of stock availability monitoring tools such as etraKY BS. It works as a watchdog for your brand and alerts you immediately a product gets out of stock. As soon as you get the alert, you can refill your stock and save yourself from getting eliminated from this achievement. In the process of always ensuring product availability, you also need to make a smooth relationship with your manufacturers and vendors because delays from their end can impact your overall business.

• Try to Get More Positive Reviews

Your product has as many positive reviews, and it can take you closer to Amazon’s Choice badge. So always focus on getting more positive reviews for your products. On-time order delivery, good product quality, and attractive offers can help you attract customers, and lately, they can leave a positive review for you. You can follow them via email and request them to leave their valuable feedback on your product. Apart from that, you can also leave a note with the order asking for feedback. To know more about the reviews and ratings you can click here.

• Enhance Your Listing Quality

If Amazon sponsors your product, they must make sure that your product is enough to delight the shopping experience of their customers. This eCommerce giant never compromises on its service; they always want to make its customers happy. Thus, it only prefers to provide this badge to those sellers or brands who are following all the measures of the product listing. Thus your product should contain high-resolution images, elaborative descriptions, relevant keywords, a keyword-based product title, high-quality video, etc. Apart from that, you can also go to our SCRAP page and know more about this brand new tactic to take advantage of.

Conclusion

Now you must have an idea of what Amazon’s choice is and how you can get one. To get this badge, you must follow the steps as mentioned above. If you lack in any of the above criteria, you won’t be able to get this badge for your products and can miss out on outstanding sales and significant revenues. But on the other hand, achieving this badge for your brand can prove highly beneficial for you. It can enhance your brand credibility and popularity and increase your customer base. In terms of following the steps to get one, you must get along with a powerful brand analytical tool such as etraKY BS. This tool can help you enhance your product listing, ensure stock availability, and manage the reviews. So what are you looking for? Grab this tool and take your first step to achieve your brand’s Amazon’s Choice badge.

In the eCommerce industry, various business models are available to start your online business. You can select them as per your business field, work, and customers you want to engage with. eCommerce business models such as B2B, B2C, and D2C are pretty famous, and among such, the brand new business model C2C (Customer to Customer) is becoming quite famous these days. Customer to Customer is such a business model that allows customers to do business with each other on a frequent basis and in an online environment.

This particular business majorly worked through auctions and assessed advertisements. With the emerging eCommerce industry in India, many startups are pursuing a C2C business model. The C2C businesses incorporate eCommerce technology and assemble their potential customers. Several C2C platforms, such as Amazon and eBay, sell their products through a well-classified auction system.

The customers mostly purchase products from other customers through a third party, where the payments occur. If we talk about the Indian market, numerous companies follow the C2C business model and have adopted it lately. Here in this blog, we have mentioned India’s top most renowned C2C eCommerce platforms.

Best C2C eCommerce Platform in India

eBay

eBay is one of India’s leading online platforms, it provides the facility of auctions, convenient shopping, and negotiated models of trading from one Customer to another. This Customer to customer platform was established in 2006, and its headquarter is in Goregaon, Mumbai. It offers a broad range of product marketing, categorized into several listings, including apparel, beauty, personal care, computers, cars and bikes, jewelry, mobile phones, etc. eBay holds 25th rank in India’s top websites list.

Quicker

Quicker is another prominent online customer-to-customer marketplace; it was established in 2008. It offers customers to post and gives their reaction to free and local ads related to furniture, events, cars, jobs, housing, and others. In the current scenario, WQuicker has expanded its services to more than 930 cities in India. The headquarters of Quicker is located in Mumbai, Maharashtra, India. According to the survey Alexa, Quicker is listed in the 16th position in India’s top C2C platform.

Coutloot

Coutloot is basically a social commerce platform founded in 2015. It is widely known as India’s largest offline and online social marketing platform that offers customers the ability to sell anything to online buyers with reasonable bargaining across India. Coutloot also offers documentation, logistic services, and cash on delivery to its customers. The headquarter of this C2C company is located in Mumbai, Maharashtra.

OLX

This eCommerce venture is quite old and famous in India. Olx has made a quite strong presence in the eCommerce industry. This company was established in 2006. It is one of the renowned and popular customer-to-customer eCommerce platforms in India. One can buy, sell and rent various products such as furniture, cars, bikes, and electronics from this astonishing C2C venture. You can also buy and sell properties and apartments from this eCommerce platform.

Amazon

It is one of the most popular and giant eCommerce channels across the world. The most amusing thing about this venture is that it operates in a business-to-customer and customer-to-customer business model. Almost every product category is available on this platform, such as apparel, furniture, beauty products, personal care products, shoes, electronics, home decor, baby food, etc. The headquarter of this eCommerce giant is situated in Seattle, Washington, United States, and in India the headquarter is based in Hyderabad.

How Does Customer to Customer Business Model Works

Customer-to-customer eCommerce business model works basically for customers who buy products from other customers. In this regard, they can use any third-party eCommerce platform to expedite the transaction. C2C online business platforms arrive with eCommerce machinery. In this model, customers gain benefits from such products that are difficult to locate by others. The conversions are pretty high in C2C in comparison to the traditional B2C method.

Customer-to-customer eCommerce business model is much more convenient because you need not visit any physical store. Sellers generally list their products, and customers purchase them if they find their products in the search list.

Revenue and Growth of the Customer-to-Customer Business Model

Customer-to-customer eCommerce platforms are almost similar to the B2C model, the only difference is that they make a profit from fees that are charged to sellers for listing their products for sale on C2C platforms. These C2C transactions generally involve used products sold through a classified or auction system. This significant market is predicted to grow in the future because of its cost-effectiveness. In the C2C marketplaces, the cost of using third parties is decreasing and the number of products for sale by customers is slowly rising. Sellers consider it to be a vital business model because of the popularity of social media and other eComm channels.

These channels showcase significant products already owned by customers, increasing demands and ultimately driving an upsurge in online traffic to C2C platforms. However, the Customer-to-customer business model has obstacles such as lack of product quality and payment issues. In some cases, there is less support for credit card transactions. However, the emergence of Paypal and other payment options has helped simplify payments on C2C eCommerce platforms.

Conclusion

There are numerous C2C companies in the market that are shifting their business to a Customer-to-customer business model and attaining significant revenue. This business model helps in enhancing customer relationships and attracting new customers. Significantly, the eCommerce businesses prefer to get along with this business model only.

With the help of brand analytical tools such as etraKY BS, you can capitalize on this business model. It can help you list your products accurately and provide you with the appropriate information regarding your stocks. It can become easier for you to run your C2C business with the help of such software. Believe it or not but Customer-to-customer business models are generating enormous revenue. You can establish your eCommerce business based on this peculiar model and earn decent revenue.

The Indian eCommerce industry is making strides towards becoming digitally empowered at full speed. It is a great initiative to boost e-governance and widespread use of the internet on smartphones. It has also increased the growth of digital payments. It is expediting the growth of the Indian economy, and by the year 2025, it is predicted to grow immensely. Ultimately it has given excellent opportunities to the sellers and brands to mark their presence on online marketplaces and earn decent revenue.

Size of the Indian eCommerce Market

• India became the eighth largest eCommerce market in the world in 2020 during the pandemic hit.
• The turnover was 50 billion dollars.
• India has also become the hub of the online grocery market as well.
• This market is also expected to grow from 1.8 billion in 2019 to 17.3 billion in 2024.
• The festival season in India helps in boosting the overall eCommerce sales by up to 45% every year.
• After China and America, India has the third-largest online customer base, with approximately 145 million customers.

The Upswing of eCommerce Industry in India

It is predicted that the Indian eCommerce market can overtake the United States by 2034 and become the world’s second-largest eCommerce market. Covid-19 has worked as a fuel for the Indian eCommerce industry, and consumers shift to online marketplaces instead of physical stores to keep them safe. The eCommerce industry has taken advantage of this and offers excellent deals to delight customers and connect with them. The eCommerce business has also grown to the next level, along with the cheap internet plans. Most of the customers have a smartphone with an internet connection. So it has become easier for them to place an order online while in their comfort zone. Consumers who are shopping online are between the age group of 25 to 40. Based on the data intelligence company’s survey, the beauty eCommerce industry has increased by 65% over the last year, while fashion eCommerce has increased by 369%. During the sale season, shopaholic customers make the purchase of at least two apparel items a day.

Some of the Prominent eCommerce Platforms in India

The eCommerce industry has completely changed the way of doing business. In the current scenario, there are more than twenty thousand eCommerce businesses in India. Here, we have mentioned some of the prominent eCommerce marketplaces in India that have marked their presence effectively and are earning well.

• Amazon

Whenever customers think of online shopping, they think of Amazon. This eCommerce platform started in the year 2013. According to a survey, more than 78% of customers use Amazon to buy any specific product. Since its inception, this online eCommerce platform has evolved to be India’s most significant online venture. Amazon is the biggest competitor for other eComm joints.

• Flipkart

Flipkart is also an exciting eCommerce venture. It is also considered India’s most successful online marketplace. Initially, it was established as a bookshop, but later on, it expanded its wings, and now it has a wide range of product categories to sell. It has more than 242.65 million monthly customers. If you want to sell online, you can choose this venture and start your business today.

• Myntra

Myntra is the most significant online eCommerce fashion venture in India. It has become one of the favorite online shopping spots for every age group in India. This unique platform has more than 45 million customer visits on a daily basis. You can choose this platform if you want to sell fashion apparel and make a profit.

• Ajio

Ajio is again an eCommerce platform, especially for fashion lovers. It was established in 2016 by Reliance. Ajio has a wide range of branded products that customers can purchase at a discounted price. In the year 2021, the net sale of this platform was approximately 2129.5 million dollars. You can sell on this platform if you are interested in selling branded products online.

• Nykaa

Nykaa is famous among beauty lovers; women are the target audience of this platform. However, it has started to target men as well. This beauty and cosmetic eCommerce joint was established in the year 2012 and had been attaining immense popularity since then. Research in February of 2022 shows more than ten million customers have visited this platform. You can find almost every beauty brand on this platform. It has also started its’ online fashion store named Nayka fashion.

• Bigbasket

If we talk about the online grocery store, BigBasket is the first name that comes to mind. It is famous among the customers of metro cities for providing them with groceries, vegetables, and fruits at a reasonable price. It is the most trusted and popular eCommerce grocery store in India. With a vast selection of high-quality essential products, Bigbasket is also expanding its business to small cities.

• Blinkit

Blinkit was formerly known as Grofers; it is an instant service provided to customers of metro cities. It delivers groceries, fruits, and vegetables within 15 mins. Grofers was established in December 2013, and its headquarter is in Gurgaon. Nowadays, more than ten million Indians are using Blinkit to shop for their everyday essentials. In the current scenario, it is delivering more than one lakh orders on a daily basis.

Thus several eCommerce marketplaces sell almost everything to customers’ requirements. If you are willing to sell products, you can also choose these marketplaces and sell products as per choice. The eCommerce industry is massive and requires a few things to take care of, such as product listing, inventory, shipping, and delivery. To list your products appropriately, you can take advantage of listing quality analytics software such as etraKY BS. It can help you with accurate listing and provide you the information regarding your stocks as well.

Conclusion

The eCommerce industry existed in India before the pandemic, but the boost it got during that time will not stop now. Customers have become more dependent on eCommerce marketplaces these days. There is almost everything that customers can buy from an online store. So it is an outstanding opportunity for sellers and brands to choose products from various product categories and sell them on prominent platforms. The graph of the Indian eCommerce market is increasing daily, and you can also get on board and earn your bread and butter more respectfully.

Today, everyone can start their online business by investing a small amount of money. You can sell clothes, groceries, beauty products, electrical appliances, furniture, home decor items, baby essentials, and much more. Take your first step today and become a part of this glorious industry. Adding a brand analytical tool to your journey can boost your business and let you survive in this competitive market.

We live in the era of technology, getting addicted to it with every passing day. By using the data, several technologies have made our lives more effortless than ever. It works as medicine if you are associated with eCommerce business and digital marketing. Data is the information you can use to immune your eCommerce brand from any upcoming glitches or failures.

Believe it or not, it is a necessary element for an eCommerce business. You can discover all the hidden truths regarding your online business through a robust brand analytics tool such as etraKY BS. It fetches all the essential data of your business, and provides actionable insights to power up your brand. Intelligent analytics provides information about your stocks, market trends, demands, customer behavior, pricing, etc even at a granular level. All these factors can help your brand snowball by extracting valuable analytics that you can use to minimize the issues related to these eCommerce aspects.

Through this blog, you will be able to learn how to use several data to power up your brand and increase your brand credibility simultaneously.

Get More Precise Information About Prices

Pricing is an essential factor you must consider while establishing your eCommerce brand. Most brands extract price information from eCommerce platforms. Price information regarding a competing product is extremely important, and you won’t be happy if you miss it. To avoid the unhealthy competition among sellers and distributors, as a brand, you need to keep a close watch on price breaches happening on Market Operating Price (MOP).

But apart from this, sometimes you can experience a price breaching situation from any specific sellers. To avoid such situations, you can take the help of price monitoring software such as etraKY BS. It can provide you with all your price and send you a notification whenever a seller violates the MOP. This is how data can help you in protecting your brand reputation. Such monitoring tools can also provide you with the price of your competitors. It can help you connect with your customers and generate a handsome profit.

Price data can also help you set a reasonable price to compete with your competitors during seasonal sales. You can track how much discount your rivals offer during any specific sale.

 Help You with Stocks

Stock analytics can tell you how well your products are selling online and help you with tracking the total number of sales by monitoring the stock number, and you can even get to know how popular your products are in the marketplaces. Analyzing stock regularly can help you manage your stocks and save you from out-of-stock situations. Besides that, it is pretty tricky to know the location-wise stock availability.

However, a location-wise monitoring tool such as etraKY BS can help you know stock availability at the hyperlocal level. This tool provides the exact information of how many products are available there and how much you need to refill. Such information can help you play accurately to predict the demand for the products in the future.

This helps you to enhance the customer experience by escaping the stockout situation.

Analytics can Help in Increasing Product Visibility

As an eCommerce brand, if your motive is to sell your product without any disruption, it will be preferable to increase your product visibility, as it is the most recommended way to upsurge your sales. Customers won’t be able to buy your product if they fail to view and locate it. To increase your visibility on marketplaces, you must add top-ranked keywords to your products. There are millions of sellers and brands out there who are selling similar products as you are. So how can your product stand out from millions of listings?

To increase your product visibility, you need to enhance your listing quality by adding suitable and relevant keywords. You can add the keywords with your product title, description, and video content. Keywords can make it easier for your products to appear in the search list. The listing quality analytics tool can help you with this by extracting your product listing information, and such tools can alert you to add more relevant keywords.

While most customers visit an eCommerce platform to shop, some just appear as a surfer. In such a scenario, category-wise page ranking is your ultimate chance to present your products on the 1st page. Collecting essential keywords from the marketplace analytics can help you immensely with this.

 Improves the Customer Experience

Till date, if you are not considering customers’ feedback as an essential part of your business, you won’t be able to enhance their shopping experience. To know more about your customers, you need to understand what they really think about your product. For that, you need to get through their feedback data. It is the best way to give preference to your customer’s thoughts.

Feedback and reviews can be positive or negative. Positive reviews can encourage you and satisfy your hard work. On the other hand, if there is any negative feedback, you can use them to improve the quality of your products. That is why it is vital to collect feedback. You can take the help of etraKY BS as a review management software to manage customers’ reviews in a good manner.

Working towards your products and services as per their customers’ feedback, you will be able to enhance their shopping experience.
In such ways, data can help your brand to grow more on various eCommerce platforms. The eCommerce analytics provides you insights into what customers feel about your product.

Conclusion

Thus, now we have a fair idea of the importance of analytics. In the eCommerce industry, collecting various information to sustain your brand in this competitive industry is even more critical. Using data in such a way provides a clear view of your business and you can measure the effectiveness of your business strategy. You can better understand how well your business is running and what necessary elements you should add to it.

Gathering various data related to prices, reviews, and stocks, you can use etraKY BS as an eCommerce analytics tool. It provides you with information related to stocks, competitors’ prices, keywords, etc. You can use them accordingly and enhance the revenue robustly.

Establishing your own business can be a dream for many of you. Most people want to set up their own business, but don’t have a robust idea or an investment plan or are not sure where to begin from. Businesses are all about taking advantage of customers’ requirements. In the past few years, the living style of people has transformed drastically. The lifestyle, standard of living, and their take and approach on various aspects have changed. Let me correct you: we are not only talking about urban people, but this applies to small and rural places too.

Moreover, after COVID-19, the pandemic perspective on life has been revamped on a bigger scale. These several changes have entirely revitalized the available business opportunities. Those days are gone when you had very limited professions to choose from. Nowadays, you can choose to do whatever affects the people daily; you can be whoever you want to be according to your needs. It can be related to health, nutrition, eCommerce, beauty, etc.

Establishing your own business is not at all a complex task to do anymore. It doesn’t even require a massive investment as well. All you need to do is set your mindset, select a business of your choice, and set your financial goals. The best thing about establishing a business is that power will always be in your hand, and you can run it with your vision and ethics.

In this blog, we have created a list of some of the fantastic and rewarding business ideas of 2022. You can select one from the following and live a life king size.

Ten Tremendous Small Business Ideas of 2022

Reselling on eCommerce Platforms

In the past few decades, the evolution of the eCommerce industry has provided various opportunities to start your own small business as a seller or reseller on various eCommerce platforms. Some of the most prominent eCommerce channels such as Amazon, Flipkart, Myntra, Ajio, Messho, and eBay are there; you can start your business in their association. You just need to select the products you want to sell and list them on these platforms. In such a way, you can generate decent revenue and live your life according to you. However, you may have to face some challenges as well, but to overcome them, you can take the help of some seller analytics tools such as etraKY BS. It can help you enhance the product listing quality, stock availability, price monitoring, and much more and limits the manpower investment to track your business.

Gym Instructor

People’s perspectives towards their fitness have changed ever since the COVID-19 pandemic. They are more concerned about their health now; everyone wants to get fit and healthy. People are opting for gym instructors and dieticians to regulate their daily activities. You can take this opportunity and start this business today; if you have a keen interest in such roles and are confident that you can make peoples’ lives better than ever, you can surely go for this business. The beauty of this business is that if you know the drill, then your business can bloom within a month. Once you gather your customers, you can invest in gym equipment and rent it as a training area. These days online gym instructors and dieticians are also in demand.

Food Delivery Service

The demand for food will never stop as it is the basis of our lives. This can be your go-to business if you are passionate about cooking and trying various cuisines. Starting a food delivery business has become convenient these days. If you have less investment, you can start your cloud kitchen and save the money of renting a place. You can run this business with minimum expenditure on the place and staff. Initially, you can start from a minimal menu, and once you receive good beneficial responses, you can expand your business accordingly. You can use Zomato, Swiggy, and Uber eat to deliver speedy food.

Warehouse Storage

With the growing business of the eCommerce industry, the requirement for warehouses is also increasing. If you are the one who has a place for the storage and it is not being used, you can get linked with marketplaces and turn it into a warehouse. This business requires no such significant skills but just a storage palace. This is a one-time investment plan, and the outcome will last a lifetime.

Social Media Influencer

This is one of the hot and glamorous business ideas of 2022. A social media influencer is a social media user with a tremendous amount of followers. These content creators have access to a large audience and can share specific information to entice others through their authenticity and reach. If you are the one who has a tremendous number of followers on social media, you can get associated with brands and promote their products. In return, they will compensate you a handsome amount of money. It is one of the trending business objectives of 2022.

Content Creator

Suppose you are passionate about writing and have the expertise in writing blogs, articles, SEO content, etc. You can become a content creator and earn a living. Yet another small business idea of 2022 is trending these days. Content is such an aspect that is required in almost every field. To become one successful content creator, you don’t need to attain specific skills. All you need is a robust command of languages and a creative mind. This business doesn’t require any kind of investment; just by spending several hours a day on your laptop, you can generate a healthy output.

Website Developer

The world is turning digital, and businesses must set up their website. A well-developed website is the need of any digital platform today. If you have the expertise in designing and developing a website, there is a numerous client out there who is waiting for you. Website development is such a skill that is in demand and always in demand. Fast loading and well-functioning website development skills can let you earn a desirable profit every month. You can set up your targets and start earning with this zero investment business idea.

Online Classes

The demand for online classes has upsurged right after the COVID-19 situation. It can also be a profitable business venture if you explore it accurately. You can start online classes in the field of your expertise. You can gradually expand your business and target a more significant number of students. Online classes have enough scope for profit, and you can register on various educational portals and start today. If you feel you can start your joint venture can create your portal. These days you can even create a Youtube channel and start your online classes.

Photography

One camera, a few nice clicks, and your career is set as a Photographer. On every occasion, there is always a requirement for a good camera person. Weddings are the major event in all of them from where you can earn lakhs from just one client. You need to develop your photography skills and buy a high-resolution camera with all the smart specifications. If you already have these two things, you are good to go for this business.

Conclusion

So, folks, are you still waiting for any business opportunity? Well, you don’t need to wait anymore as you have several options above to choose from and start your own journey. If you are interested in selling or reselling products on eCommerce platforms, you can take the help of etraKY BS as a seller analytics tool. It can help you establish your online business efficiently.

The eCommerce marketplaces in India are becoming highly competitive and it is quite difficult to beat the competition and make a prominent presence. Mind the words, it is difficult, not impossible to be there, so you still have the chance to be proactive and just do what needs to be done. Recall your thoughts, why you have chosen this business, and what were your plans before entering this industry. Obviously, you must have a vision and expectations from your online business. So, if it is not performing as per your expectations then surely you need to check where you are lacking and what you should do to attain that.

See, the massive eCommerce industry is growing every day and has provided the opportunity for millions of sellers and brands to earn their bread and butter. The only thing you need to do is present your products in such a way that it can increase your conversion rate. There are several elements that can help you in increasing your sales on eCommerce marketplaces. Along with that, there are a few brand-centric analytics tools such as etraKY BS, that can help you with it. In this particular blog, we have mentioned some of the effective tips that can help you in becoming a top-notch brand or seller on various platforms. So You can follow these tips and keep generating sales on a daily basis.

Five Beneficial Tips to Increase Your Sales on Marketplaces

Increasing sales significantly on marketplaces is a quite constant eCommerce objective but the competition can get tough with each passing day. When customers have millions of product options just a click away, it can become quite difficult to differentiate your brand and stand out from the concourse. To resolve your problems here we have gathered a few tips that can help your eCommerce brand stand out from the crowd. Following beneficial tips can help in presenting your products in a more appealing way to reach out to your ideal customers. It can make it easier for your customers to buy your products in a continuous manner.

Customer Satisfaction Should be Your Priority

Whether it is an online or offline business, providing customer satisfaction should be your priority. To build a long-term profitable brand you need to ensure that your products are able to meet the satisfaction level of every customer. You should not compromise on the quality if you are trying to increase your sales on several eCommerce marketplaces. A good quality product will not be enough to satisfy your customers, it requires a lot more. Delivery speed, product price, and engagements are a few essential factors that matter equally. That is why, as an eCommerce brand, you need to safeguard all these factors as well.

Enhance the Listing Quality of Your Products

In terms of increasing your sales on eCommerce platforms, it also matters how well you have listed your products. The quality of your product listing should be phenomenal. Product listing includes a hero image, description, keywords, and the title of the product. To enhance the listing quality of your products you can take the advantage of listing quality analytics software such as etraKY BS.

It notifies you whether you have added a good quality image of your product or not. The description of your products is impressive or not if you have added relevant keywords with it. The title of your products is impressive or not. For any eCommerce brand, it is important to enhance their product listing quality in the process of bringing their products to the top of the buy button.

Always keep an Eye on Your Stocks

To increase your online sales abruptly you need to sell more products and to sell more products you can manage your stocks efficiently. In this regard, stock availability monitoring software can help you. With the help of such software, you will be able to keep track of your stocks and can prevent the situation of out-of-stock.

Thus as a brand, you must have a broad idea about how many products are there in your stock and how many you need to refill. Stock out not only affects your overall sales but your market reputation and customer satisfaction as well. Hence, it should be rectified as soon as possible.

Consider the Importance of Customers’ Feedback

For an eCommerce brand, it is important what your customers are saying about your product. Essential feedback from customers also plays a vital role in terms of increasing your online sales. Before making a purchase potential customers prefer to know others’ perspectives or experiences of buying your product. Most of them consider product feedback as personal recommendations.

If they find that there is some positive feedback on your product, it can convince them to buy your product in the first place. That is why it is imperative to take the feedback seriously. Evaluating customers’ reviews can rectify the issues related to your product and make a solid comeback.

Make Your Packaging Attractive

You must be aware of the fact that “first impression is the last impression”, well it works in the eCommerce industry as well. It is one of the vital components of eComm business and brands to focus more on the packaging of their products. Along with a good quality product and quality-based packaging also matters. Whenever a customer receives an order, the first thing they notice is the package.

So you must ensure a good quality packaging of products significantly for delicate and fragile products. Several marketplaces have already given guidelines to sellers about how to do the packaging of their products in different categories. It is important to avoid damage in transit. To make a good impression on your customers you can even add a Thank You card along with the order.

Maintain a Dynamic Pricing on Marketplaces

In regard to selling your products online and increasing your sales, as a brand you need to offer diversified pricing schemes and policies to your potential customers. You need to apply dynamic prices to your products listed on various eCommerce platforms. You need to understand that if you are selling your products for example at Rs 150 and your competitor is selling the same product for just Rs 120, then it is quite obvious that customers will buy from your competitors.

However, the quality of the product does matter but eventually, customers want to buy a cost-effective product. In this regard, a price tracking software such as etraKY BS can help you.

Conclusion

Thus, in such a way above-mentioned tips can help you constantly in increasing your sales on various marketplaces. Along with it, you should always create a sense of urgency to sell your products thoroughly. It refers to the tactics mentioning several statements such as “only two is left”, “selling fast”, and, “More customers are looking for this product”.

It dominates the shopping decisions of customers and forces them to buy your product. Apart from that, you can use paid promotions to promote your brand and upsurge sales. A brand-centric analytics tool can also help you immensely in terms of following some of the above tips to increase your sales on multiple channels.

In the eCommerce business, you have two significant reputations for beholding; your brands and your own. These two are the elementary aspects of the ultimate success of this prominent marketplace site Amazon. Most brands fail to give much attention to their seller feedback ratings as they do their product reviews. But it is never the best choice to do so. Avoiding focusing on your seller feedback can drastically affect the overall performance of your brand. As an eCommerce brand, your feedback rating impacts almost everything. From your capability to make a sale to how Amazon views your account.

Investing time and effort into keeping this metric as positive as it should be is way more important. This particular blog will make you discover why feedback is essential and how it can impact your online business while selling your products on Amazon. We have also mentioned the importance and need of this. So, what are we waiting for? Let’s dig in and find out?

What is the Amazon Seller Feedback?

Before going any further, you should know what exactly Amazon seller feedback is. Seller feedback is completely different from Amazon product reviews. You must be aware of the Amazon star ratings. Based on a scale of one to five stars, these ratings provide other potential customers a fair idea of what they can expect if they buy your product, precisely in terms of product quality, packaging, shipping, delivery, and customer service.

Customers who buy your product have 90 days from their order date to submit their honest feedback. What Amazon does is, obtain the average of previous reviews gained to calculate your seller rating.

That is displayed in terms of star rating or a percentage rating. Customers from various locations can view this vital information along with your product page and seller profile on Amazon. If you want, you can track your seller feedback and view your customers’ reviews using the Amazon feedback manager tool in seller central. At this panel, you also have the advantage of removing the negative reviews of your customers.

Importance of Amazon Seller Feedback for Brands/Sellers

As an eCommerce brand or seller, there are numerous reasons to pay close attention to your Amazon seller feedback. We have mentioned some of them below that can help you understand their importance more accurately.

Upsurge the Chance of Winning the Buy Box

There is no argument that Amazon is used globally to make a quick purchase. Today in India, customers from various regions use this impeccable platform to make a purchase of their choice. Millions of customers and sellers automatically increase the competition of winning the buy box. However, winning the buy box efficiently improves your chances of generating more sales in the Amazon ecosystem. It is not that easy, but manufacturing and selling quality products, on-time delivery, and excellent customer service can help you attain positive Amazon seller feedback. It creates your image as a trustworthy Amazon seller.

It Affects the Purchasing Decisions of Customers

In online shopping, customers don’t have the advantage of analyzing a product closely. They don’t even have any salesman to answer their queries. All they have are several reviews to determine whether the product is trustworthy to buy or not. They quickly check your feedback ratings to make their shopping decisions. The right amount of positive feedback and rating can convince them to make a quick purchase without doubting you and your products. In this way, Amazon feedback affects the purchasing decision of your customers.

Poor Feedback Ratings can Remove You from Amazon

Since its beginning, Amazon has been obsessed with providing a quintessential shopping experience to its valuable customers. This eCommerce platform is very particular in terms of its seller’s or brand’s performance. It has performance standards that are crucial for you to maintain. In lack of meeting those standards can result in suspension or even removal of your Amazon account. Amazon seller feedback is one of those standards that should be maintained. It ultimately increases the importance of seller feedback on Amazon.

Provides you Competitive Advantage

A positive Amazon feedback seller gives you a competitive advantage. Not every customer tends to leave feedback after buying your products, read every product review on your page, or check your feedback score. But there is the probability that they may take a look at them. Having positive feedback can never hurt their trust and diminish their reputation in the Amazon marketplace.

It is even more critical when you are directly or indirectly competing with millions of sellers and brands out there. Every day, a number of new sellers are joining this platform, so having positive feedback can help you immensely in terms of competing with them.

How to Attain Positive Seller Feedback on Amazon

After knowing the importance of Amazon seller feedback, it’s your turn to know how to attain more positive feedback or reviews. The following points will help you to gain positive reactions from customers.

– Offer a fantastic product with adequate service.

– Implement early shipping of placed orders.

– Always keep a check on your stock availability.

– Implement informative and accurate product listings.

– Ask your customers to leave seller feedback.

All these factors can make your customers happy and convince them to buy your product in the first place. If you can satisfy your customers at every point, they can eventually leave positive seller feedback for you. The above factors are not only helpful in attaining positive reviews but can help you sell on Amazon without any disruption.

It can also help in upsurging your revenue. In this regard, you can take the help of some Amazon seller software such as etraKY BS. This software can help you in increasing your product visibility not only on Amazon but on various marketplaces.

Conclusion

Thus, you must have understood the importance of positive seller feedback on Amazon. The more impactful reviews you will receive, the more efficiently it can help your eCommerce business move forward on Amazon. This platform is not only a selling platform anymore but has become massive in the past few years. Customers believe in the name of this outstanding eCommerce channel. That is why Amazon prefers to have sellers or brands with good reviews and reputations in the market.

Besides that, customers also don’t prefer to buy from you if you have a history of bad reviews. Although you can’t be perfect all the time, mistakes can happen from time to time, and you can experience low ratings occasionally. But the fact is that you must do all the possible things in your power to diminish them. You should not lose hope but continue to please your customers constantly. Buckle up and work towards it enthusiastically.