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Undoubtedly, Amazon has become one of the world’s best and most massive eCommerce platforms. Since its emergence in 1994, Amazon has grown exceptionally fast. It has more than 9.5 million sellers and brands all around the world. This enormous platform has completely changed the shopping culture for all of us. Whenever customers require any specific product they simply search for it on Amazon without even giving a thought of any other platform. Customers from urban and even rural areas are also prone to shopping online. In such a manner, it has provided a great opportunity to the sellers and brands to sell their products online and generate decent revenue.

Becoming an Amazon seller is indeed a highly rewarded and low-risk business. But you should know how to play your cards to attract more and more customers and upsurge your revenue. However, Amazon has allowed sellers to use Amazon PPC (Pay per click) to expand their business enormously and effortlessly. Accurate marketing campaigns can let you reach out to more customers and convince them to buy your products. Setting up an Amazon online store could be easy but gaining exposure can take time. However, you can get that expected exposure by running Amazon campaigns. Here in this blog, we have mentioned some essential tips for running successful Amazon advertising campaigns.

What is Amazon Advertising?

On a monthly basis, more than 200 million shoppers are visiting Amazon’s websites with each passing month. It is one of the largest eCommerce ventures in the world. Hence, it makes perfect sense to get your product prominently displayed in front of all your potential customers. If we talk about how it works, well, it works similarly to other internet-based ads through a lightning-fast bidding system. Amazon advertising works on a bidding system, whenever it chooses which ad to display on a specific page, numerous ads bid against each other. Apart from budget, keywords also play an important role in running a successful Amazon advertising campaign.

These are two basics that Amazon uses to pick the ads, once your ad has been picked up, it will be displayed on Amazon’s search page. Whenever customers click on this ad you will have to pay for that. This advertising model is known as Pay-Per-Click (Ppc), Amazon advertising works on this model. You need to target it correctly and plan your advertising strategy accordingly. However, if you don’t target it correctly and customers do not click on it, Amazon will automatically lower its ranking and display other ads instead.

Five Amazing Tips For Running Amazon Advertising

According to a recent survey, it has been found that more than 80% of Amazon sellers are planning to raise their bid on Amazon advertising comparatively last year. Eventually, it means that competition is heating up, and it’s time to get aboard and take your advertising to the next level. Let’s find out how you can run successful Amazon advertising campaigns.

Upgrade Your Product Listing Accurately

If you are one of those sellers or brands who don’t consider the importance of product listing, then you are not on the right track. For your information, the entire concept of Amazon PPC campaigns is based on product page listings. Product listing must include all the relevant and top-ranked keywords per your product’s nature. You must add those keywords along with the description and product title. Apart from that, you must include high-resolution images and high-definition videos. The visuals of your product video must follow Amazon’s guidelines, and the content of the video should be appropriate.

You can also use listing quality analytics tools such as etraKY BS to make this process accurate and successful. However, numerous sellers don’t believe it is necessary to upgrade their listings at times. Moreover, you can use it as a keystone to run your advertisement accurately on this platform in the future.

Increase Your Brand Visibility By Sponsored Ads

You should be aware that, at Amazon, you can use three types of ads to run your Amazon advertising successfully. These are product display ads, sponsored brand ads, and sponsored product ads. If you are a new brand on Amazon, you should use sponsored brand ads because it is one of the best types of Amazon advertising. It will make your brand recognizable among potential customers. Sponsored brand ads can make your products appear on the first page of Amazon. It will not only improve your products’ performance on individual listings but also attract customers’ attention to your brand. Sponsored brand ads help increase the brand awareness among the targeted audience and upsurge your brand visibility.

Run Manual and Automated Campaigns Together

First of all, you need to understand what automated and manual ads are. Automated ads are where Amazon decides when to display your product ad based on the keywords identified from the product description, title, and other aspects of your listing. On the other hand, manual advertising is all about defining the keywords and the bid rates in manual campaigns by sellers. Manual ads run depending on the keyword that matches your products.

The automated ads are much easier to run your Amazon advertising, especially if this is your first-ever time running an ad campaign. Along with it, you can still run usual manual campaigns occasionally. Automated ads can provide you with a bunch of information in finding keywords to run manual ads.

On the other hand, manual campaigns allow you to classify which keywords you need to target and bid on. In this way, you can enhance targeting others with higher conversion rates, as you have the deciding ability to bid per keyword. You can run automated ads with the help of relevant keywords you would like to spot first to ease yourself into it. It can help regulate which keywords are converting and use them to launch your next manual campaign. In such a way, you can use automated campaigns to find the top-ranked keywords while manual campaigns upsurge your reach and conversion rate.

Do Not Overuse Negative or Exact keywords.

To run a successful Amazon ad campaign, you must avoid adding too many negative keywords in your manual or automated campaigns. It can negatively impact the terms of your product ranking. Instead, you should reserve the negative keywords match options either at the ad group or campaign level for search terms that are unrelated to your products or yield little to no sales.

Enhance Your Keywords Wisely

To run an Amazon advertising campaign successfully, you must review and upgrade your keywords at least once a week and segregate which are the most effective ones. However, it is also crucial that you don’t make a hasty decision to change your keyword strategy on the basis of the most recent data. You must understand the fact that keywords are subject to change on a timely basis. For example, if you believe that keywords are not performing well, you can add them to your ad campaigns.

But don’t make insane decisions and start enhancing your keywords based on two-week performance. Instead, you can use automatic targeting to find out what keywords your customers have been using recently and then add the new keywords. In case your keywords are performing well, you can twist your product descriptions to match and emphasize your ads to match the new search queries and drop those terms that aren’t performing well.

Conclusion

Thus, in such a way, you can improve your Amazon advertising; it can be an essential part of your eCommerce advertising strategy. Because of the popularity of Amazon, generating sales on this platform is not only a requirement for sellers but also a must for expanding your business. Running Amazon advertising campaigns can surely increase your product visibility and help you reach your potential customers.

It is one of the best ways to sell your products thoroughly on Amazon and make your brand a profitable affair. In this regard, you can also take the help of some of the brand analytics tools such as etraKY BS. It can help you in enhancing your product listing quality and thus help you with running a successful Amazon advertising campaign.

As a massive venture in the eCommerce industry, Amazon never wants to disappoint its customers on any terms. They always look forward to providing an excellent customer experience. There are so many factors that Amazon prefers in terms of holding its remarkable reputation in the market. This extensive eCommerce channel works as a chain between customers and sellers. Its ultimate goal is to connect them with relevant products as quickly as possible. To do so, Amazon uses its own search algorithm, which is designed by A9, a subsidiary company of Amazon. Using the A9 algorithm can be a free and dynamic way to upsurge organic search and improve your overall sales.

You can do it by implementing search engine optimization(SEO). When it comes to SEO, most of us only think of Google SEO, but you need to understand that there is something called Amazon SEO if you want your customers to recognize your products more effectively. However, with the help of some crucial analysis and strategies, you can make your products appear in Amazon’s search results. If you are an old seller and still unable to get the recognition on Amazon, then this indicates that you are missing out on A9 algorithms. Customers must find your product page if you sell products on this gigantic platform. If it does not appear in search results, this blog is just for you. Here you will know the importance of the Amazon ranking algorithm and how it works.

What is Amazon Ranking Algorithm, and How Does it Work

As we have mentioned above, the Amazon ranking algorithm is designed by the sub-company of Amazon, which is known as A9. Building an empire is not easy, but Amazon has completely changed this perception. It has changed the destiny of the eCommerce industry by providing a spectacular customer experience. It smartly analyzes several distinctive pieces of information to determine which product appears at the top of search results. Here are some of the essential information that the A9 algorithm examines when determining the product rankings:

• If you have used any keywords with your products or not during listing them on Amazon.
• Whether or not your products are selling well, it analyzes your sales conversion.
• Customer reviews also matter; they analyze whether your customers are happy with your products.
• A9 algorithm analyzes your historical performance and whether you have any record of sustainable sales.
• It also examines your delivery time and whether your customers received their products on time or not.
• The algorithm also examines the price of your products.
  Thus, Amazon’s ranking algorithm considers many criteria to regulate who appears on the first page of a search, which is definitely a worthwhile place to be. In such a way, more people will see your products, and you will be more likely to win the buy box.

Essential Factors That Can Increase Your Amazon Rankings

Since you are an Amazon seller, you need to increase your rankings on this platform. It can help you immensely in selling your products accurately and smartly. Customers will be able to find your products, and they can order yours’ instead of your competitors. So let’s see how those essential factors can help you increase your Amazon rankings.

Product Title Plays an Important Role

In the process of increasing your rankings on Amazon, you should focus on deciding your product title. This is probably the most critical factor for Amazon SEO. In the product title, you need to include the most relevant keywords for the product. Here we have mentioned some practical suggestions that can help you improve your product title and automatically increase your’ Amazon rankings.

• Add your brand’s name to the title.
• Include the nature of your product.
• Incorporate the details about your product.
• You must add on the color, width, and size.
• Do mention the material or ingredient of your product.
• You can also add on some of the specifications.

However, you are not supposed to do the keyword stuffing in the title, as it can affect your Amazon rankings. As similar as Google, Amazon also constantly avoids keyword stuffing. So it is better to avoid doing that; otherwise, your wise Amazon algorithm will not pick your product. Apart from that, you can also use brand analytics tools such as etraKY BS to improve your product title. It can let you know if anything related to the product title area does not satisfy the Amazon listing quality score.

Use Backend Keywords in Amazon Seller Account

Most of you may not be aware of the fact that backend keywords also affect your Amazon rankings. These keywords are essentially hidden keywords and can be used in the backend section of your Amazon seller account. These keywords generally instruct the A9 algorithm that the specific product listing on the channel is mainly targeting keywords. You must consider backend keywords if you want your product to get notified by the A9 algorithm for Amazon rankings. Backend keywords should be added as meta tags, and you must fill out the five essential fields. Each line should be limited to a maximum of 50 characters. Remember that you are not allowed to exceed the limit; otherwise, Amazon will not be able to index your backend keywords. Here we mention some important rules you should follow while filling out the backend keyword field.

• It will help if you do not repeat the keywords.
• Avoid adding quotation marks, as it can reduce the overall character count.
• Do ignore commas.
• You must ignore using too many synonyms of the same keyword.
• You can use spelling variations.

Make Your Product Description Readable

The product description of your specific product also plays an essential role in increasing your Amazon rankings. It should be readable, spontaneous, and convincing from a sales perspective. To follow that, you should add several bullet points with the description. It informs your potential customers about the product in an elaborate manner. You must focus on adding detailed, informative, and easy-to-read points. In the description as well, you need to add relevant keywords too. It will relate to expected customers and provides the SEO benefit of adding your keywords. Bullet points are elementary, as they can catch the customers’ eye on some of the specific features of your products. Along with the features, you can also add the product’s benefits in the description.

Reviews & Ratings are the Game Changer

Amazon’s reviews and ratings are also crucial factors that the A9 algorithm considers in the process of increasing your rankings on this platform. Usually, products that rank on the first page of Amazon have a quality review than others that fall beneath. You can understand from this that having a maximum number of reviews affects the click-through rates and eventually upsurges the overall sales that affect the product ranking. In this regard, you must work on getting more and more reviews from your valuable customers. You can send them a follow-up email or message on WhatsApp, asking them to leave their feedback. If you have negative reviews, you must look into the issues with your products and fix them as soon as possible. You can take the help of Amazon seller software such as etraKY BS to manage your reviews precisely. In this regard, you can also take the help of our entirely new refreshing eCommerce strategy called SCRAP.

Conclusion

Winning Amazon’s ranking is all about understanding what Amazon’s A9 algorithm has the expectations from you as a brand or a seller. There are various ways to optimize your Amazon product page and meet its algorithm’s expectations to achieve a decent ranking. Consiering the points mentioned above can effectively help you in this regard. Apart from that, you can take advantage of etraKY BS as a listing quality analytics software. It can help you in enhancing your listings and notifies you to add relevant keywords where it is necessary to add.