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Customer-to-customer Archives - Etraky Brand Studio: Amazon Seller Software & Product Research Tools for FBA and eCommerce Businesses


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Astonishing Guide to Amazon Choice & How Brands Can Get One!


Why would any of your products get sold on Amazon if customers have the option to buy the Amazon choice products? Well, you know the answer, right? Yes, at some point, you will be required to showcase your products as Amazon’s choice. If you are new to this industry and have not been aware of this term, this blog is just for you. You must know that some badge provides the assurance of product quality. That is why customers prefer to buy products that have this badge.

Nowadays, Amazon has become so giant and achieved tremendous credibility among customers. That is why Amazon’s choice products are the top-selling products on this eCommerce platform. To win the race, you can also take advantage of this credibility badge of Amazon. But it is not that easy; there are several criteria for attaining the Amazon choice badge for your products. In this blog, you will get to know the essential information regarding Amazon’s choice. So what are we waiting for? Let’s get in and find out why it is a requirement of online brands.


What is Amazon Choice?

Amazon choice is basically a badge that is provided by Amazon to any specific product when it has the best match to top-ranked keywords. Brands that achieve this badge for their products are considered Amazon’s recommendations. You can see it on the left corner of the product image or below the description. Amazon introduced this badge in 2015, along with the launch of Echo dot(Alexa), a voice recognition device. Amazon introduced it as Amazon’s choice product. Initially, it was an alternative to Alexa because of the issues in filtering the browser search results via voice. It was implemented to simplify and filter the product search results and display the most accurate product. Products with the Amazon choice badge have the most relevant and best keyword rankings. Today, in comparison to voice search Amazon’s choice is quicker and assists in sorting out the search problems. It has made it easier for customers to search for any specific product.

As an online brand, you must consider it and should add relevant keywords with your product’s description and title specifically. In this regard, etraKY BS, a listing quality analytics tool, can help you.


What are the Criteria for Amazon Choice Badge

Every best thing comes with several criteria to fulfill; the same is the case with Amazon Choice. It can help you in building a robust customer base and eventually helps in generating more revenue. You should know that this badge is a keyword-based spontaneous way to order products through a virtual assistant. So you need to add relevant keywords while listing your products on Amazon. Let’s have a look at those criteria

  • Your product should be eligible for Prime.
  • The quality of the product should always be high.
  • All your listed products should be available in your stock.
  • Products should be available for immediate shipping.
  • It must have a low return rate in comparison to other products.
  • Products must have high-quality images and videos.
  • It should follow Amazon’s pricing criteria as well.
  • Take the Amazon FBA service.
  • Products must have positive reviews from customers.

Apart from all these, it will be best for your brand if your products fall into the category of best seller list. It can also help you in obtaining this badge for your online business. To fulfill these criteria successfully, you can take the help of listing quality analytical tools such as etraKY BS. This tool can help you enhance the quality of your product listing by sending you alerts regarding the images, descriptions, title, and keywords. Undoubtedly, this tool can help to achieve this badge efficiently.

How to Get an Amazon Choice Badge?

 

  • Products Should be Eligible for Prime

To get this badge, you have to get prime eligibility for your products. As you know, Amazon’s choice works via Alexa, so it can only recognize products that are eligible for prime delivery. If your products don’t have this eligibility, they can not even consider Amazon’s choice. So before anything else, you have to become an Amazon prime seller. You can become one by signing up for the Fulfillment by Amazon (FBA) service. To make your product prime eligible, there is no other criteria that you need to follow. Once selecting the FBA service, all your products will automatically become Prime eligible.

  • Keep an Eye on Your Stocks

Your products must be available in stock on a constant basis. Product unavailability can make you lose Amazon’s choice badge immediately. So you need to ensure the product availability 24×7. In this regard, you can take the help of stock availability monitoring tools such as etraKY BS. It works as a watchdog for your brand and alerts you immediately a product gets out of stock. As soon as you get the alert, you can refill your stock and save yourself from getting eliminated from this achievement. In the process of always ensuring product availability, you also need to make a smooth relationship with your manufacturers and vendors because delays from their end can impact your overall business.

 

  • Try to Get More Positive Reviews

Your product has as many positive reviews, and it can take you closer to Amazon’s Choice badge. So always focus on getting more positive reviews for your products. On-time order delivery, good product quality, and attractive offers can help you attract customers, and lately, they can leave a positive review for you. You can follow them via email and request them to leave their valuable feedback on your product. Apart from that, you can also leave a note with the order asking for feedback. To know more about the reviews and ratings you can click here.

 

  • Enhance Your Listing Quality

If Amazon sponsors your product, they must make sure that your product is enough to delight the shopping experience of their customers. This eCommerce giant never compromises on its service; they always want to make its customers happy. Thus, it only prefers to provide this badge to those sellers or brands who are following all the measures of the product listing. Thus your product should contain high-resolution images, elaborative descriptions, relevant keywords, a keyword-based product title, high-quality video, etc. Apart from that, you can also go to our SCRAP page and know more about this brand new tactic to take advantage of.


Conclusion

Now you must have an idea of what Amazon’s choice is and how you can get one. To get this badge, you must follow the steps as mentioned above. If you lack in any of the above criteria, you won’t be able to get this badge for your products and can miss out on outstanding sales and significant revenues. But on the other hand, achieving this badge for your brand can prove highly beneficial for you. It can enhance your brand credibility and popularity and increase your customer base. In terms of following the steps to get one, you must get along with a powerful brand analytical tool such as etraKY BS. This tool can help you enhance your product listing, ensure stock availability, and manage the reviews. So what are you looking for? Grab this tool and take your first step to achieve your brand’s Amazon’s Choice badge.

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Most Astonishing C2C eCommerce Startups in India 2022!


In the eCommerce industry, various business models are available to start your online business. You can select them as per your business field, work, and customers you want to engage with. eCommerce business models such as B2B, B2C, and D2C are pretty famous, and among such, the brand new business model C2C (Customer to Customer) is becoming quite famous these days. Customer to Customer is such a business model that allows customers to do business with each other on a frequent basis and in an online environment.

This particular business majorly worked through auctions and assessed advertisements. With the emerging eCommerce industry in India, many startups are pursuing a C2C business model. The C2C businesses incorporate eCommerce technology and assemble their potential customers. Several C2C platforms, such as Amazon and eBay, sell their products through a well-classified auction system.

The customers mostly purchase products from other customers through a third party, where the payments occur. If we talk about the Indian market, numerous companies follow the C2C business model and have adopted it lately. Here in this blog, we have mentioned India’s top most renowned C2C eCommerce platforms.


Best C2C eCommerce Platform in India

 

eBay

eBay is one of India’s leading online platforms, it provides the facility of auctions, convenient shopping, and negotiated models of trading from one Customer to another. This Customer to customer platform was established in 2006, and its headquarter is in Goregaon, Mumbai. It offers a broad range of product marketing, categorized into several listings, including apparel, beauty, personal care, computers, cars and bikes, jewelry, mobile phones, etc. eBay holds 25th rank in India’s top websites list.


Quicker

Quicker is another prominent online customer-to-customer marketplace; it was established in 2008. It offers customers to post and gives their reaction to free and local ads related to furniture, events, cars, jobs, housing, and others. In the current scenario, WQuicker has expanded its services to more than 930 cities in India. The headquarters of Quicker is located in Mumbai, Maharashtra, India. According to the survey Alexa, Quicker is listed in the 16th position in India’s top C2C platform.


Coutloot

Coutloot is basically a social commerce platform founded in 2015. It is widely known as India’s largest offline and online social marketing platform that offers customers the ability to sell anything to online buyers with reasonable bargaining across India. Coutloot also offers documentation, logistic services, and cash on delivery to its customers. The headquarter of this C2C company is located in Mumbai, Maharashtra.


OLX

This eCommerce venture is quite old and famous in India. Olx has made a quite strong presence in the eCommerce industry. This company was established in 2006. It is one of the renowned and popular customer-to-customer eCommerce platforms in India. One can buy, sell and rent various products such as furniture, cars, bikes, and electronics from this astonishing C2C venture. You can also buy and sell properties and apartments from this eCommerce platform.


Amazon

It is one of the most popular and giant eCommerce channels across the world. The most amusing thing about this venture is that it operates in a business-to-customer and customer-to-customer business model. Almost every product category is available on this platform, such as apparel, furniture, beauty products, personal care products, shoes, electronics, home decor, baby food, etc. The headquarter of this eCommerce giant is situated in Seattle, Washington, United States, and in India the headquarter is based in Hyderabad.


How Does Customer to Customer Business Model Works

Customer-to-customer eCommerce business model works basically for customers who buy products from other customers. In this regard, they can use any third-party eCommerce platform to expedite the transaction. C2C online business platforms arrive with eCommerce machinery. In this model, customers gain benefits from such products that are difficult to locate by others. The conversions are pretty high in C2C in comparison to the traditional B2C method.

Customer-to-customer eCommerce business model is much more convenient because you need not visit any physical store. Sellers generally list their products, and customers purchase them if they find their products in the search list.


Revenue and Growth of the Customer-to-Customer Business Model

Customer-to-customer eCommerce platforms are almost similar to the B2C model, the only difference is that they make a profit from fees that are charged to sellers for listing their products for sale on C2C platforms. These C2C transactions generally involve used products sold through a classified or auction system. This significant market is predicted to grow in the future because of its cost-effectiveness. In the C2C marketplaces, the cost of using third parties is decreasing and the number of products for sale by customers is slowly rising. Sellers consider it to be a vital business model because of the popularity of social media and other eComm channels.

These channels showcase significant products already owned by customers, increasing demands and ultimately driving an upsurge in online traffic to C2C platforms. However, the Customer-to-customer business model has obstacles such as lack of product quality and payment issues. In some cases, there is less support for credit card transactions. However, the emergence of Paypal and other payment options has helped simplify payments on C2C eCommerce platforms.


Conclusion

There are numerous C2C companies in the market that are shifting their business to a Customer-to-customer business model and attaining significant revenue. This business model helps in enhancing customer relationships and attracting new customers. Significantly, the eCommerce businesses prefer to get along with this business model only.

With the help of brand analytical tools such as etraKY BS, you can capitalize on this business model. It can help you list your products accurately and provide you with the appropriate information regarding your stocks. It can become easier for you to run your C2C business with the help of such software. Believe it or not but Customer-to-customer business models are generating enormous revenue. You can establish your eCommerce business based on this peculiar model and earn decent revenue.

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