As an eCommerce seller or brand, your ultimate goal should be winning the buy box section. In order to sustain in this competitive industry, you must always maintain your performance level to remain eligible for the buy box section. It is only crucial for everyone who is doing their business in eCommerce. Tough competition in this industry has made it much more challenging to get there easily.
What is Buy Box & Elements that You can Use to Win it!
What is Buy Box?
You need to reach the buy box section to sell your products on various marketplaces. Every eCommerce platform contains a buy box button that helps the customers with the final checkout process. It is located on the right-hand side of every product page. As an eCommerce seller or brand, it is essential to winning the buy box section to accelerate the overall conversion.
Importance of Winning Buy Box
The process of generating revenue can become much easier if you know how to win the buy box section on various platforms. However, marketplaces never disclose identical parameters, but some criteria usually affect the buy box measurements. It includes order fulfillment methods, pricing, reviews & ratings, product listing quality, stock availability, etc.
Hidden Elements for Winning the Buy Box
The process of generating revenue can become much easier if you know how to win the buy box section on various platforms. However, marketplaces never disclose identical parameters, but some criteria usually affect the buy box measurements. It includes order fulfillment methods, pricing, reviews & ratings, product listing quality, stock availability, etc.
Order Fulfillment Method
Customers who are there to shop online products want their items to get delivered quickly. It is the most crucial factor in terms of winning the buy section on eCommerce platforms. You need to provide assurance to your customers that they will get their order by the promised date. To enhance the order fulfillment process, you can get along with fulfillment services offered by marketplaces. For example, if you are selling products on Amazon, you can take advantage of Amazon FBA services.
Enhanced Product Listing
A good quality product listing may not always work directly towards winning the buy box, but it can highly influence your brand's credibility. If you follow all the required metrics for product listing, such as good quality images, product description, product title, and SEO-based keywords. A good product listing lets your product appear in the search engine and make it visible to your customers. If the customer gets impressed with the images and descriptions, no one can stop you from winning the buy box.
Stock Availability
Winning the buy box is not at all possible if your products are out of stock. If the customers frequently face the situation of Oos, it can dramatically impact the opportunity to reach the buy box section and, moreover, the overall conversion rate. It is vital to watchdog your stocks and never miss the chance to win the buy box. However, etraKY BS can resolve this problem and increase your chances of winning by sending notifications and stock reports whenever a product gets out of stock.
Reviews & Ratings
Thinking of winning the buy box without having positive reviews & ratings? Hold on to your thoughts; you may not be able to reach there. Before buying an item, customers do check out the reviews and rating section. Negative or fewer reviews can hamper their shopping decisions; that is why it is essential to maintain the review and ratings and work accordingly to attain one. This individual aspect substantially impacts the buy box winning.
Pricing
One can win that magical box by setting a reasonable product price. To win the buy box, selling the product at the lowest price is not necessary. Rather than it should be competitive and dynamic, you must analyze your competitors' pricing and then fix the selling price for your products. To analyze your competitors' prices, etraKY BS can help you efficiently.
Sell Unique & Trending Products
Winning buy box can become easier for you if you sell unique and trending products. Customers always want something new on their shopping list, so if you are on track and selling something quintessential to others, it can automatically increase your chance to reach the buy box section.