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Home Decor
etraKY User Since:
December, 2017
Platforms Tracked:, Flipkart, Bigbasket, Grofers, PayTM,
Tracking for:
India: 900+ SKUs, 12 Cities

About Homesake

Homesake is a well-known name for home decor that facilitates its customers with varieties of decorative appliances such as lamps, wall stickers, designer mirrors, and so on. In this, they carry on sales operations for more than one channel and are unable to track which significant location has the highest conversion rate and vice versa. In this regard, the brand established a manual team to track down the conversions received on multi-channel from different places in India to analyze their selling control city. But this mechanism failed with a huge disappointment. 

When the brand associated with us, we rectified the complications coming in between the effective analytics and were ready to resolve this issue with our easiest and transparent metric solution. Etraky BS Prezzi ensures real-time surveillance on data tracking related to brand MOP. Any seller who violates the regulation of the brand would be identified and the alert would be generated to inform the brand immediately.

Brand Requirement
  • Out of Stock Tracking
  • KAM Wise Reporting
  • Share of Search
  • Location wise Metrics
  • Fill Rate Trends
etraKY BS Solution
What Went Right with Etraky BS 3.2
The Process

Etraky Brand Studio is an old specialist that has built trust in the market of e-commerce. We understand business subtleties and also the reason why the brand is losing on conversions and customers apparently in just one go. As a tracking software, we offer brands real-time analytics on their historical and location-wise price breaches that are hampering their growth. Sometimes, automation errors and misleads are only rectified with an automated monitor itself. That is why we have made a record of solving such pricing violation issues and facilitated brand sales with fruitful results. 

We track sellers’ locations and extract details of their actions to identify when they sold your products at a lower price than your MOP. If such data is found, the brand gets quick alerts and data entry in reports to help you make better action plans against such violations. 


The Outcome

After our tool was implemented, till date no complaints or losses are taking place regarding the pricing or conversion analysis. The brand shared their sentiments saying they are stress-free and are able to easily locate which seller is operating by demeaning their brand name in the marketplace. Our reports conduct examinations including such sellers locations, product name, breached price, a historical time when breached took place, etc. 

We add this information to let you know which sellers are good at their work and who require your strict commands. Your loss is our indirect loss, and we don’t work to face losses. This is why etraKY BS is a dignified tool to provide a frequent and fancy way of price control.